MBLM DXB

In support of our #IDrinkLocal initiative to normalize filtered tap water & reduce single-use plastic bottles across the UAE, Bhaskar Joshi, Director of Engineering & Sustainability at the InterContinental Dubai Marina, shares the rationale behind the hotel's shift to tap water as the default. We are pleased to collaborate with like-minded people who advocate for straightforward solutions: fresh, filtered, local water. No carbon guilt. No shipments. No waste. Just #sustainable choices that benefit your health and the environment. Do your part, ask for tap, get the filter, and spread the word! Tessa Lee Wolhuter Di Gao Laura Gyselinck #IDrinkLocal #CommunityInitiative #Sustainability #AGreenerDubai

#MBLM turns XV! A decade and a half of building greater intimacy between people, brands, and technology. Here’s to fifteen years of creating brands that make an impact. We achieve together because we believe together—bringing energy, heart, and relentless craft to every milestone. Thank you to our partners, clients, and teams for building with us—past, present, and what’s next. #MBLM15 #TheBrandIntimacyAgency

We’re bringing back our #idrinklocal initiative to normalize filtered tap water and reduce reliance on single-use plastic bottles across the UAE, as the sustainability issue has only grown sharper. We sat down with the Director of Engineering and Sustainability, Bhaskar Joshi, at the InterContinental Dubai Marina to explore why they offer local water to guests in support of a greener Dubai. Their rationale was simple: No plastic. No shipments. No waste. We will be posting a video of the interview soon that unpacks the guest benefits and the impact of providing fresh, local, high-quality water. Di Gao Laura Gyselinck Tessa Lee Wolhuter #IDrinkLocal #CommunityInitiative #Sustainability #AGreenerDubai 

Thrilled to share that allumni—our AI‑powered brand advisor—has won two Silver w3 awards this year. Recognized for: 1. Best Use of AI in Marketing 2. Most Creative AI Integration Sanctioned by the Academy of Interactive & Visual Arts (AIVA) and judged by 500+ leaders from organizations including Microsoft, McCann, Netflix, Havas, NYU, The Walt Disney Company, Work & Co, and the National Gallery of Art. This recognition affirms our goal of facilitating marketing teams to move faster while staying unmistakably on-brand: https://www.allumni.ai/ #W3Awards #AI #Marketing #GenAI #MarTech #BrandIntimacy #MBLM

After analyzing millions of consumer interactions, around 4 billion words, 22 industries, 25 brand families, and 476 brands, #MBLM has published its 2025 research study on Brand Intimacy. This report reveals which brands win hearts and the nature of the relationships they create. See what moves people: https://lnkd.in/gt-TMPt

As part of our mission to elevate experiences, we partnered with DWTC Hospitality to reimagine their brand essence, showcasing their commitment to quality, sophistication, and impeccable service. Together, we crafted a modern identity, developed an entire brand model, redesigned their website, tailored audience journeys, and artfully showcased every flavor through a custom photoshoot. Now, from global exhibitions to private gatherings, their brand promise resonates at every touchpoint: Savour the difference. For more about this collaboration: https://lnkd.in/drTupzba Hospitality Dubai World Trade Centre Marc Haslam Smita Pandey Uzma Suleman Bhavna Thapar Vincent E. Tara Ghorayeb Dubai World Trade Centre

Imagine if your marketing efforts could speak directly to each customer’s heart, adapting in real-time to their unique emotions and needs. With AI-driven personalization, this is no longer a distant dream but an emerging reality. Welcome to the future of emotionally intelligent marketing, where brands can scale intimacy without sacrificing authenticity. Our latest blog explores how this is possible with the help of allumni.ai: https://lnkd.in/dP3mTnXC #ImpactAccelerated #allumni

#allumni is purpose-built for marketing teams who need to move faster, work smarter, and stay on-brand—without compromise. It centralizes your data, streamlines workflows, and turns scattered information into real-time, actionable insight. The result? Instant decisions, seamless collaboration, measurable impact—and no more bottlenecks. Impact Accelerated: https://allumni.ai/

allumni empowers marketing teams by centralizing brand data, automating content creation, and streamlining workflows. From lightning-fast insights to always-on-brand content, it gives your team the tools to create with clarity, consistency, and confidence. Ready to accelerate your brand’s impact? Learn more at https://allumni.ai/ #allumni #ImpactAccelerated

With roots dating back to 1955, Magrabi has been a trusted name in ophthalmology and ENT across Saudi Arabia for seven decades. But as it expanded regionally and broadened its services to include ENT and dental care, its identity no longer matched its scope or ambition. We set out to tell a new story, anchored in a bold brand promise: Transforming What Matters. A clear expression of Magrabi’s drive to improve lives through innovation and care. We renamed the brand to Magrabi Health - a deliberate move to reflect its expanded mission in healthcare. The new identity brought this vision to life. A symbol inspired by the iris honours Magrabi’s roots, while its radial form reflects unity, care, and a 360° approach to health. Teal tones signal trust and well-being, while the refined wordmark brings clarity and precision. Together, they express a brand grounded in legacy and built for the future. Revitalizing a legacy brand to shape the future of healthcare: https://lnkd.in/dfNwfXZt #MBLM #MagrabiHealth