Hello Park

As Hello Park locations worldwide prepare for our upcoming Christmas and New Year content releases (to be announced soon), we’re excited to share an exclusive preview with our partners and future franchisees. Our team is currently testing a major new global theme launching in February 2026 — the VOXEL World. This release is part of our continuous strategy to enhance visitor engagement, increase park return rates, and strengthen overall #franchise performance. 👀 A glimpse behind the curtain: Children will soon be able to: • Run through dynamic voxel-inspired obstacle challenges • “Slice” digital fruits alongside Bugs • Solve interactive puzzles • Battle immersive bosses All united under the rallying cry: “All for one and one for Glitch!” and Rocky the Fox will help with the experiance along the way! This new theme reflects Hello Park’s commitment to constant innovation, rich content rotation, and staying ahead of global family entertainment trends — key drivers of long-term franchise success. More updates coming soon. The future of #phygital play is almost here — and we’re building it together. 🚀 #franchise #entertainment #playgrounds #themepark #playrooms #children #family #edutainment #phygital #immersive #digital #LBE

Great news — Hello Park expands to India! 🌏 🇮🇳 We’re thrilled to announce our official entry into one of the most dynamic and fast-growing entertainment markets in the world — India! (https://lnkd.in/dAFycYkK) Today marks a truly special milestone — we have signed an exclusive partnership agreement with Imagicaaworld Entertainment owned by one of India’s most respected and diversified conglomerates Malpani Group — the creators of India’s most beloved theme destinations Imagicaa and Aqua Imagicaa. The project will be implemented by Imagicaa Next Pvt Ltd, a wholly owned subsidiary of Imagicaaworld Entertainment Ltd. We’d like to sincerely thank our international partners and our Hello Park team — CEO Alex Zavyalov and Yaroslava Kischuk, Head of Strategic Partnerships. Together, we are bringing the Hello Park phygital experience — an immersive mix of technology, motion-based play and creative learning — to Indian families.

Happy Phygital Day — also well known as Halloween! 🎃 At Hello Park locations around the world, we’re celebrating with themed days — but not with only webs and pumpkins. Instead, we’ve launched our "Global Effect system", a unified tech solution that instantly adapts any park to any event. Thanks to Hello Park’s in-house content customization system, our production team can now transform play zones into fully themed worlds in just minutes — whether it’s Halloween, New Year, or a cosmic adventure. And it’s not just about visuals and fun. It’s also a powerful business tool that drives: 🔸 new audience attraction, 🔸 guest return visits, 🔸 engagement and retention. Technologies keep Hello Park’s concept alive and dynamic — helping it adapt to every event, mood, and guest interest 👻

Our biggest partnership yet has landed at Hello Park in Dubai! 🎉 Now you can earn Skywards Miles while exploring immersive play and family adventures — simply through the Skywards Everyday App. 🌟 Play, enjoy, and start earning instantly! 🧡

📊 How Hello Park Transforms Offline Entertainment with Gaming Analytics We recently shared exciting news with blooloop about how Hello Park is revolutionizing offline entertainment by leveraging gaming analytics — a strategy typically used in online gaming! Key Highlights: 🏷️ RFID Tracking: Each child receives a bracelet that tracks every interaction, turning every visit into a data-driven adventure. 👾 Engagement Boost: With 95% of kids completing half of their tasks, the average family now spends 4 hours in the park. 🎮 Personalized Experience: Kids can customize their avatars, changing outfits up to 10 times during a visit — bringing individuality to the fun! Dive into the full article here: https://lnkd.in/duHz5iv4

Al-Futtaim Real Estate is an excellent example of how shopping malls transfer from retail to Retailtainment. Entertain, engage, and return visitors not only for shopping, but also for the emotions they experience. We at Hello Park see it as the future of the shopping mall evolution! And we're ready for this! 💪 #retail #franchise #entertainment #immersive #FEC #HORECA #hospitality #phygitqal #kidsplay #LBE #VR #AR #AI #indoor #malls

How Shopping Centers Are Transforming into Multifunctional Hubs The retail landscape is changing fast. Hello Park CEO Alex Zavyalov shares his view how malls are reinventing themselves — shifting from traditional shopping venues to vibrant destinations for entertainment, technology, and community. 1️⃣ Shopping centers are evolving “We’re moving beyond classic shopping centers toward entertainment and lifestyle destinations that attract audiences,” Zavyalov says. 2️⃣ New concepts replace traditional retail Online commerce is pushing out many conventional retailers. In response, malls are filling their spaces with dynamic concepts—from family entertainment to sports facilities—creating places where people come for experiences, not just shopping. 3️⃣ Phygital is here to stay “Phygital isn’t an experiment anymore,” Alex explains. “This concept has existed for more than five years, and Hello Park is already present in over 20 countries. That shows how compelling phygital technologies are for engaging audiences.” 4️⃣ Driving repeat visits through technology For modern malls, repeat traffic is essential. According to Alex, technologies like interactive content, personalized experiences, and gamification give visitors reasons to return again and again.

📊 Offline Entertainment Market on the Rise: Expert Insights Recent industry research shows strong recovery in the offline entertainment market. After returning to pre-pandemic revenue levels in 2023, the sector is projected to grow by 17% in 2025, driven by innovation and changing audience behavior. We asked our CEO Alex Zavyalov to share insights on what’s fueling this growth: Q: How realistic is the 17% growth forecast for 2025? A: It looks achievable. Already this year, we see higher engagement and attendance in venues that implement personalized experiences. Tailored entertainment clearly drives results. Q: What are the key growth factors today? A: Phygital technologies, interactive touch mechanics, and personalized experiences make a real difference. Quest-based structures, digital avatars, and rewards systems keep children engaged, build emotional attachment, and encourage repeat visits. Marketing campaigns also become more efficient when experiences are memorable and shareable. Q: What role do parks and attractions play? A: Venues are now major traffic magnets, boosting dwell time and spend. Personalization differentiates them from competitors and drives loyalty. Traditional attractions without unique offerings risk losing visitors, while flexible, immersive ecosystems increase attendance and satisfaction. Q: Which new formats or technologies are shaping the industry? A: Digital avatars, quest integrations, mobile apps for visitor interaction, and reward systems elevate engagement. These tools strengthen emotional connection and expand marketing opportunities. Q: Any notable audience behavior trends? A: Young visitors, especially the “touch generation” born after 2017, demand personalized, phygital experiences. They stay engaged longer with goals and rewards and prefer flexible digital formats over static content. Q: Are there differences between major cities and regional markets? A: Yes — metropolitan areas lead in innovation and premium experiences, while regional audiences prioritize accessibility and family-friendly offerings. Flexible solutions can successfully adapt to both types of markets. Q: How should venues prepare for peak seasons? A: Focus on personalization, digital avatars, and reward-based quests. Constantly adapt offerings to visitor needs to maintain engagement and encourage repeat visits. 💡 Bottom line: Personalization, phygital experiences, and flexible, engaging content are now key drivers for growth. Venues that implement these strategies are best positioned to capture audience loyalty and boost revenue. #PhygitalEntertainment #AmusementParks #MarketGrowth #DigitalInnovation #CustomerEngagement #B2BInsights