WRITING FOR A BETTER WEB
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Toto Castiglione, leilabyron
Best in WordPress Design: General Condition
General Condition’s new website is a study in atmosphere: slow, intentional, emotionally charged design brought to life with WordPress. In this edition of Best in WordPress Design, its founder, Jovan Lakić, shares the inspirations, challenges, and tools behind their narrative-driven digital world.
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Fernando Pérez, Marta Przeciszewska
Illustrations that scale: building a cohesive style for Woo
At Woo, we’ve been rethinking how illustrations can support both our product and our brand. The result is a new system designed to feel cohesive, flexible, and fast to work with. We’ve built a framework that balances functional clarity with expressive storytelling, giving us a style that adapts seamlessly across contexts.
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Dominic Camozzi
Smarter, More Open Podcasting with Pocket Casts
This past year at Pocket Casts, we focused on making discovery more relevant, libraries easier to browse, and adding new ways to support creators, alongside improvements to playback and accessibility. Every change reflects our belief that podcasting should remain open and centered on people, not platforms.
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Toto Castiglione
Pablo Honey on the “Daring Creativity. Daring Forever” podcast with Radim Malinic
Pablo Honey joins Radim Malinic on the “Daring Creativity. Daring Forever” podcast to explore what it really means to dare creatively.
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Dave Lockie
Content for fun vs. content for purpose: designing for two distinct modes of consumption
From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters.
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Diana Costa
Craft meets community: designing for the Bedfordshire Bird Club
The most rewarding design projects emerge when passionate communities with a clear vision partner with technical experts to achieve something neither could accomplish alone. The Bedfordshire Bird Club embodied this perfect collaboration.
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Alicia Blázquez
From flat to feel
Long-held beliefs about simplicity, realism, and the role of emotion in digital design have evolved. Here’s a look at what’s new—and why it matters.
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leilabyron
Meet DesignEx: Design Operations at Automattic
Design at Automattic is over 70 designers covering dozens of products, supporting an open-source foundation. Our team includes product, brand, motion, and content designers working across 28 countries.
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Toto Castiglione
Automattic designers in Gràffica Magazine
Automattic designers Alicia Blázquez, Cris Busquets, and Jana Hernández are featured in Gràffica magazine, sharing how they design for millions while staying human-centered, and why inclusion and purpose matter in design at scale.
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Toto Castiglione
Creators in Focus: capturing self-expression at OFFF 2025
At OFFF 2025, we turned our booth into a working photo studio, capturing 350+ portraits, hundreds of conversations, and a shared celebration of creative identity.
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Noam Almosnino
Behind the scenes: How we iterate on UI copy
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration with internal tools like Wordmattic. Learn how writing early, often, and in context shapes clearer, more human interfaces.
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The evolution of Woo: how the Woo design team reimagined a brand for 3 million merchants
The WooCommerce design team—now simply “Woo”—undertook a comprehensive visual identity overhaul, preserving the playful spirit that endeared them to millions of merchants worldwide and reflecting a more direct connection to e-commerce.
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Filippo Di Trapani
My unexpected journey with journaling
This post shares how journaling provides free therapy, offers creative expression, and much more. Whether you’re new to journaling or looking to refresh your practice, find inspiration and practical tips for making journaling work for you.
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Designing State of the Word Tokyo: heritage meets innovation
On December 16th, 2024, State of the Word 2024 took place at Tokyo Node in the heart of Japan’s capital city. Its striking architecture, with sleek lines and sophisticated spaces, created the perfect backdrop for an event that balanced tradition with innovation. Oh, and that was our vision for the art direction around the event.…
A FULLY DISTRIBUTED TEAM MAKING THE WEB A BETTER PLACE.
Women At Work Podcast
Automattic sponsored the Season 2 of Women At Work, a podcast about female creativity, leadership & feminism.
Automattic Design 