Market inSights Quarterly Report Q3 2025

Report Summary

The Market inSights Q3 2025 Report from The Vision Council offers an overview of consumer activity and market performance across the U.S. optical industry. Powered by a robust modeling approach that integrates consumer surveys, retail transaction data, and billing insights, this quarterly report estimates the size and movement of the market by product category—including exams, frames, lenses, contact lenses, plano sunglasses, and readers. The Q3 2025 edition highlights early-year trends, volume shifts, and value growth in both prescription and non-prescription segments. This report does not include an updated forecast for 2025 due to the government shutdown.

Methodology

This report is developed using The Vision Council’s proprietary market model, which synthesizes monthly consumer survey data, retail credit card activity, billing records, and optical location data. Estimates are refreshed monthly to maintain alignment with the latest trends and are subject to revision over the course of the year. The model provides both market volume and market value by product type, with quarter-over-quarter and year-over-year comparisons.

Key Findings

Value and Volume of Plano Sunglasses Increases

Plano sunglasses increased by volume and value quarter-over-quarter and year-over-year.

Value of Contact Lenses Remains Consistent

The market value of contact lenses remained the same quarter-over-quarter while the average price per unit increased. 

Why It Matters

The Market inSights series delivers critical visibility into quarterly consumer behavior and spending in the optical market. With clear indicators of shifting volume, pricing power, and product mix, this report helps manufacturers, retailers, and service providers track trends and plan effectively.

Report Delivery

This report is available as a downloadable PDF.

For more information or custom insights, contact The Vision Council’s Research Team.