Farmer’s Guide to Organic Wholesale Pricing

Para español:
Guía del Agricultor para los Precios al por Mayor de Productos Orgánicos

The Farmer’s Guide to Organic Wholesale Pricing was created in response to the question, “How much will I be able to charge for my organic crops in wholesale markets?”

There is no simple answer to this question because pricing fluctuates based on many factors including regionality, time of year, volume of product, and perceived value. This guide aims to:
• Give you a basic understanding of four different pricing strategies
• Delivers tools to approximate what prices you may reasonably expect in the marketplace for your organic crops
• Explain how prices are determined in different wholesale relationships
• Present best practices for communicating prices to buyers

This guide is primarily written for certified organic and/or transitioning produce farmers who are pricing produce crops for wholesale sales. The information and methods can be adapted to other agricultural products (ex. dairy, meat, and value added products) and sales channels.

Click here to access the Competitor Price Comparison Spreadsheet Resource that accompanies the Farmer’s Guide to Organic Wholesale Pricing.