SWAROVSKI

Celebrate 130 Years of Joy with the SCS Annual Edition Kris Bear Since 1987, the Swarovski Crystal Society (SCS) has become one of the world’s most vibrant collector communities. Known for its annual exclusives, SCS embodies the qualities that have made Swarovski stand out for 130 years: craftsmanship, creativity, and a global community united by brilliance As part of our 130 Years of Joy celebrations, SCS members are exclusively invited to add a new figurine to their collections: our SCS Annual Edition Kris Bear Ornament 2025. This charming holiday design features 486 precision cut facets and depicts our iconic Kris Bear relaxing on a crescent moon and holding a star. Each celestial detail is crafted with our distinctive Golden Shadow effect, and the piece is completed with a tag engraved with 130 Years and adorned with a single chaton. #Swarovski #SwarovskiHome

How the Swarovski Retail Team Makes Every Day Shine Brighter Our customers are at the heart of everything we do, but it is our people who bring the Swarovski story to life. From delivering magical experiences to sharing the inspiration behind our iconic pieces, our Retail Teams make a difference every day. In this video, colleagues around the globe share more about their day-to-day roles, connecting with customers through storytelling. Join our team to realize dreams for our customers and for yourself. Explore our open opportunities here: https://lnkd.in/dFUtXvWq #SwarovskiCareers #RetailJobs #JoinOurTeam

Blackpink's Lisa Celebrates Thailand in Over 200,000 Swarovski Crystals Taking to the stage in Bangkok as part of Blackpink’s Deadline World Tour, K-Pop icon Lisa honored her home country in a spectacular gown inspired by Thailand’s timeless beauty and creative excellence. Fusing craftsmanship and cultural symbolism, the look took over 800 hours to create and was adorned with over 200,000 Swarovski Crystals. Each crystal interacts with light and shadow to evoke the elegant motion of the Thai flag in a radiant tribute to national pride and artistic expression. A show-stopping piece designed by Unkuniya and styled by Nanist . #Swarovski #SwarovskiCrystals #Lisa

Swarovski Celebrates 130 Years of Joy Today marks a major milestone for the House. Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. We are proud to spark joy with our crystal innovation, boundless creativity, and infinite savoir-faire. As the Masters of Light, Swarovski has been a catalyst for creativity in pop culture since 1895, influencing the realms of jewelry, fashion, and entertainment to dazzling effect for 130 years and counting. #Swarovski #130YearsofJoy

Swarovski Lights Up Paris as Exclusive Sponsor of the Champs-Élysées Illuminations The Masters of Light enter the City of Light. In partnership with the City of Paris and the Champs-Élysées Committee, Swarovski will light one of the world’s most famous avenues throughout the holiday season. Continuing our 130 Years of Joy celebrations, we are also opening a Parisian pop-up store, set close to the Arc de Triomphe. Inspired by our signature octagon, the immersive space showcases our jewelry, accessories, and home décor collections alongside an Art of Gifting experience that invites visitors to personalize gift boxes with their loved ones' crystallized initials. Visit our pop-up at 1 Place Charles de Gaulle, 75008 Paris from November 16 – December 26, 2025. #Swarovski #SwarovskiIlluminations

Ariana Grande Shines in Swarovski on her Wicked: For Good World Tour Magical, mesmerizing, and made for the moment. Our Global Brand Ambassador Ariana Grande showcased her spellbinding style as she illuminated the international premieres of Wicked: For Good in Swarovski jewelry. Channeling Glinda's ethereal elegance, the actress and pop icon accessorized her Parisian ensembles with a Constella necklace, a custom tiara inspired by our Idyllia family, and a bespoke heart-shaped pendant timepiece by our Global Creative Director, Giovanna Engelbert. Taking cues from the cosmos, Ariana's London look was an expression of pure star power completed with pieces from our Swarovski Created Diamonds Galaxy Collection. Each show-stopping look highlights our craftsmanship, creativity, and refreshing approach to red-carpet glamour, fusing self-expression with inimitable shine. #WickedxSwarovski #Swarovski #WickedForGood #ArianaGrande

Swarovski Profiled in The State of Fashion 2026 The State of Fashion 2026 report by The Business of Fashion and McKinsey & Company has just been published, and the House is honored to be a focus. Swarovski CEO Alexis Nasard is interviewed for the Jewelry Sparkles section where he reflects on the ‘Pop Luxury’ positioning of the House, at the forefront of innovation and the cultural narrative, constantly reflecting the zeitgeist across its activities, with trend-led designs and ambassadors like Ariana Grande, and promoting jewelry as a medium for joyful self-expression. Read the full interview with our CEO and his thoughts on the future of the jewelry industry in the BOF report below. #Swarovski #BOF2026

Swarovski Crystallizes Glinda and Elphaba to Celebrate Wicked: For Good Step into the enchanting Land of Oz with our latest collection, a magical collaboration with Universal in honor of Wicked: For Good. Each crystallized creation highlights the spirit of this beloved story; Glinda appears in her pink gown with glittering wand in hand while Elphaba is ready to defy gravity, with a powerful stance and broom poised to take flight. Enchanting collectibles intricately crafted and designed to deliver unlimited radiance. #WickedxSwarovski #WickedForGood

The Party of Dreams is Back A season filled with joyful extravagance comes alive in a symphony of color and wonder as Global Brand Ambassador Ariana Grande returns to light up the dance floor at Swarovski’s Party of Dreams. Styled for celebration, Ariana exudes star power in timeless pieces from our Millenia and Matrix families. The excitement builds as she takes to the stage, performing a routine that fuses vintage nostalgia with modern glamour. “Hosting the Party of Dreams was an unforgettable experience that captured the fun and energy of the festive season. I didn’t want to leave,” said Ariana of Swarovski’s holiday campaign. A celebration of crystal and holiday magic, The Party of Dreams pays homage to Ariana’s electric charm and the luminous spirit at the heart of Swarovski, inviting us all to shine brighter than ever. #Swarovski #SwarovskiMillenia #ThePartyofDreams

Discover Swarovski Created Diamonds at the New Pop-Up in Mexico City The Swarovski Created Diamonds Pop-Up has officially opened its doors at El Palacio de Hierro Polanco in Mexico City — marking Swarovski’s debut in Latin America. Running from October 30 to December 31, 2025, the pop-up invites visitors to step inside a world of light, reflection, and joyful extravagance. Within this immersive space, the Galaxy, Eternity, and Octagon collections — including Swarovski’s proprietary Octagon laboratory-grown diamond — take center stage, blending craftsmanship, creativity, and modern luxury. The pop-up embodies Swarovski’s rich heritage as Masters of Light since 1895. Each piece celebrates the brilliance of laboratory-grown diamonds, crafted with recycled gold and silver and created using 100 % renewable energy. Now open at El Palacio de Hierro Polanco, this pop-up experience brings Swarovski’s unmistakable glamour and innovation to Mexico — a sparkling invitation to discover the future of fine jewelry. #Swarovski #SwarovskiCreatedDiamonds