PUMA Group

PUMA Athletes soar to record times at the Valencia Marathon 🚀 Another weekend, another marathon in full swing. Amanal Petros and Chloe Herbiet smashed their respective national records, cementing their place in the PUMA history books as the brand's fastest-ever male and female road runners. Amanal claimed 2nd place with a time of 2:04:03, cutting 53 seconds off the German national record. Meanwhile, Chloe delivered the race of her life, finishing 3rd with a time of 2:20:38 - a result that makes her the sixth-fastest European woman of all time. Rounding out the women's Top 10 for PUMA was Glenrose Xaba, finishing 6th in 2:23:22, followed by Meritxell Soler who took 9th with a new personal best of 2:23:49. Their race day shoe? FAST-R NITRO™ Elite 3. 👟

Crowned the Best 🏆 We’re celebrating an extraordinary moment as two of our world-class athletes are crowned once again on the global stage. Huge congratulations to both champions! 🎉 🏅 Mondo Duplantis – Men’s World Athlete of the Year // A record-breaking season capped by a 6.30m world record vault in Tokyo, powered by our EvoSPEED NAIO NITRO™ Elite spikes. 🏅 Nicola Olyslagers – Women’s Field Athlete of the Year // Double world champion and Diamond League winner, setting a 2.04m Australian & Oceanian record in her EvoSPEED NITRO™ High Jump Power spikes.

“Now that I have proven myself, I can inspire others.” Signed as a PUMA athlete in 2022, Rose Harvey went from a high-powered law career in London to running the Olympic marathon in Paris - discovering her true passion at 28. Today, as a professional runner and the fifth-fastest British female marathoner ever, she shows what’s possible when unleashing your true self meets dedication. What began in a social running club became a bold leap of faith that changed everything. Rose’s journey is a testament to courage, reinvention, and finding the path you were meant to run - showing that greatness begins with the courage to be yourself. Find Rose’s full journey here: https://lnkd.in/dnivxXJP

Come find us on Oxford Street 📍 We have opened the doors to our largest-ever European flagship store on London’s Oxford Street - one of the busiest shopping destinations in Europe. Spanning more than 24,000 square-feet, this space is designed to turn shopping into an experience, bringing our performance innovations and brand storytelling closer to consumers. Explore the customisation area to create unique products, immerse yourself in our NITRO™ running technology on a digital wall that responds to every touch, or step into the archive area that features iconic pieces from 77 years of PUMA history. This flagship is all about connecting people with our brand in new ways that go beyond just product. Take a look inside 👇

Don't call our Formstrip a stripe 👟 Ever wondered what that strip of material along the side of our footwear is? It's one of our most recognisable trademarks - and it isn't just for design. The Formstrip's story began in the mid-20th century, when football boots transitioned from thick materials to lighter ones. This shift brought a new challenge, as athletes struggled with stability during quick direction changes. Rudolf Dassler found a solution: a strip of leather on the side of the shoe to provide extra lateral support. The Formstrip made its debut at the 1958 World Cup in Sweden. Today, you can find it across all our silos - whether it's a KING football boot, Deviate NITRO™ running shoe or even the classic SUEDE. See? It’s more than just a stripe 🐾

Lights out and away we go, Vegas! 🏁 Last week we turned our Las Vegas flagship store into the ultimate hub for all things motorsport, creating an immersive space for fans and culture. Just in time for the Las Vegas Grand Prix, our flagship store became a destination for fans to experience our brand's legacy of speed and style that has defined our partnerships with key teams such as Scuderia Ferrari HP, Aston Martin Aramco F1 Team and the F1 Academy over the years. Visits from our ambassadors and Formula 1 drivers - including Charles Leclerc, Lewis Hamilton, Felipe Drugovich, Jessica Hawkins, Jack Crawford, and F1 Academy driver Aurelia Nobels - transformed the store into a true race-weekend experience for both our employees and customers, bringing the energy of the track directly into the heart of our brand. Relive the race-weekend below🏎️

What happened to brand elevation, Mr. Hoeld? 💭 It’s a question PUMA’s new CEO Arthur Hoeld gets asked often. His vision is clear: our next chapter is not about louder campaigns - it's about sport. We're sharpening the performance DNA that defines PUMA, creating products that truly enhance athletes' performance, and telling stories that stand out in a competitive landscape. This renewed focus begins where we are strongest: with our iconic products. Explore Arthur’s vision for PUMA’s next chapter 👇 https://lnkd.in/dxUNKxVh

Step into the world of NITRO™ 👟 The start of the running season in the Middle East called for something bold - so we transformed our flagship store in Dubai Mall into the ultimate home of NITRO™. We turned our cutting-edge technology into an immersive brand experience, connecting runners to performance innovation in a whole new way. From the moment visitors stepped inside, they entered the NITRO™ world with one key message: Unleash Your Energy. Interactive fit scanners helped customers find their perfect shoe match, dynamic LED storytelling revealed the science behind NITRO™, and an immersive treadmill tunnel let them experience the technology firsthand. Take a look inside 👇

CATch up just got a glow-up! 🔥 Our relaunched digital company magazine now brings the best of PUMA — from innovation, sports and culture to the athletes and stories that move us — all in one sleek new look. In the coming days, you will find exclusive interviews with PUMA CEO Arthur Hoeld, who shares his vision to turn PUMA into one global sports brand, and world-record pole-vaulter Armand “Mondo” Duplantis, who talks about chasing limits and staying grounded. Explore fresh features and inspiring insights as we step into our next chapter 👉 https://lnkd.in/ddFURqry

The heartbeat of Africa 🦁 ⚽ Designed to carry the dreams of a continent. Introducing ITRI - the official match ball for the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025. The ball draws inspiration from Morocco’s centuries-old zellij art form - renowned for its intricate geometric mosaics - whilst symbolising the unity and passion of African football across the continent. The name ITRI pays tribute to the star featured on the Moroccan flag and reflects the star patterns that hold significance in traditional zellij craftsmanship. The unique design features ‘Flow of Movement’ patterns that capture the distinctive rhythm and dynamic playing style of African football. Built on PUMA’s advanced Orbita 6 technology, the ball seamlessly blends heritage with innovation, delivering the performance standards required for elite-level competition while celebrating African culture. Get ready for the tournament kick-off on December 21st 🏆