Ad topics are just one of many things a site can use to personalize ads. Even without ad topics, sites can still show you ads but they may be less personalized. Learn more about <link1>managing your ad privacy</link1>. Third-party cookies are limited Private State Tokens See who has issued private state tokens on your device and how they are used. Protections are on {COUNT, plural, =1 {Protections are off until tomorrow} other {Protections are off for # days}} Protections are off until today Protections are off Managed protections You have extra protections on this site to limit tracking while you browse, but some features might not work. You temporarily allowed this site to use trackers, which means less browsing protection but site features are more likely to work as expected. IP address visible IP address hidden Digital fingerprinting allowed Digital fingerprinting limited App not working? Change protections Allowed Blocked Limited Managed protections Third-party cookies limited Inserting “[*.]” before a domain name creates an exception for the entire domain. For example, adding “[*.]google.com” means that Tracking Protection will also be off for mail.google.com, because it’s part of google.com. Only applies to third-party cookie blocking Hide your IP address Learn more about hiding your IP address Limit digital fingerprinting This setting makes it harder for sites to identify you using data about your device and browser, such as your device model or browser version When you're signed in to Chrome, this setting helps keep your IP address private. If Chrome suspects a site may be tracking you, some of your traffic may be sent through privacy servers. Learn more about <a href="#" aria-label="$1" aria-description="$2" target="_blank">how IP protection works</a> When you're signed in to Chromium, this setting helps keep your IP address private. If Chromium suspects a site may be tracking you, some of your traffic may be sent through privacy servers. Learn more about <a href="#" aria-label="$1" aria-description="$2" target="_blank">how IP protection works</a> Limit digital fingerprinting Prevent sites from collecting settings from your browser and computer to create a unique digital fingerprint which can be used to track you. Learn <link>how limiting digital fingerprinting works</link> Learn more about how Google protects your data in our <link>Privacy Policy</link>. Learn more about how Google protects your data in our <a href="#" id="$1" aria-description="$2" on-click="$3">Privacy Policy</a>. Learn more about how Google protects your data in our Privacy Policy. Ad topics help websites show you relevant ads while protecting your browsing history and identity. Chrome can note topics of interest based on your recent browsing history. Later, a site you visit can ask Chrome for relevant topics to personalize the ads you see. You can make changes in ad privacy settings <b>What data is used?</b> Your ad topics are based on your recent browsing history, a list of sites you've visited using Chrome on this device. <b>How do sites use this data?</b> Chrome notes topics of interest as you browse. Topic labels are predefined and include things like, Arts & Entertainment, Shopping, and Sports. Later, a site you visit can ask Chrome for a few of your topics to personalize the ads you see. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <a href="#" id="$1" aria-description="$2" on-click="$3">Learn more in our Privacy Policy</a> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <link>Learn more in our Privacy Policy</link> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our Privacy Policy. <b>How can you manage this data?</b> Chrome auto-deletes topics that are older than 4 weeks. As you keep browsing, a topic might reappear on the list. You can also block topics you don't want Chrome to share with sites and turn ad topics off at any time in Chrome settings. Ad privacy features help limit what websites and their advertising partners can learn about you when they show you personalized ads. Site-suggested ads Site-suggested ads help protect your browsing history and identity while allowing sites to show you relevant ads. Using your activity, such as how you spend your time on sites you visit, other sites can suggest related ads as you continue browsing. You can see a list of these sites and block the ones you don't want in settings. More about site-suggested ads <b>How do sites use this data?</b> Sites and their advertising partners can use your activity to personalize ads on other sites. For example, if you visit a site to find recipes for dinner, the site might decide that you're interested in cooking. Later, another site may show you a related ad for a grocery delivery service suggested by the first site. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <a href="#" id="$1" aria-description="$2" on-click="$3">Learn more in our Privacy Policy</a> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <link>Learn more in our Privacy Policy</link> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our Privacy Policy. <b>How can you manage this data?</b> Chrome auto-deletes sites that are older than 30 days. A site you visit again might reappear on the list. You can also block a site from suggesting ads for you and turn site-suggested ads off at any time in Chrome settings. Ad measurement With ad measurement, limited types of data are shared between sites to measure the performance of their ads, such as whether you made a purchase after visiting a site. More about ad measurement <b>How do sites use this data?</b> Sites you visit can ask Chrome for information that helps them measure the performance of their ads. Chrome protects your privacy by limiting the information sites can share with one another. You can make changes in ad privacy settings Sites and their advertising partners can use your activity, such as how you spend your time on sites you visit, to personalize ads on other sites. For example, if you visit a site to find recipes for dinner, the site might decide that you're interested in cooking. Later, another site may show you a related ad for a grocery delivery service suggested by the first site. A site you visit can ask for this information — either your ad topics or ads suggested by sites you've visited. How sites use your data Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <a href="#" id="$1" aria-description="$2" on-click="$3">Learn more in our Privacy Policy</a> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. <link>Learn more in our Privacy Policy</link> Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our Privacy Policy. You can make changes in ad privacy settings You can block sites you don't want. Chrome also auto-deletes sites from the list that are older than 30 days. Chrome deletes any activity data that you've shared with sites after 30 days. If you visit a site again it may reappear on the list. Learn more about <a href="$1" aria-description="$2" target="_blank">managing your ad privacy in Chrome</a>. Chrome deletes any activity data that you've shared with sites after 30 days. If you visit a site again it may reappear on the list. Learn more about <link>managing your ad privacy in Chrome</link>. You can block sites you don't want. Chromium also auto-deletes sites from the list that are older than 30 days. Chromium deletes any activity data that you've shared with sites after 30 days. If you visit a site again it may reappear on the list. Learn more about <a href="$1" aria-description="$2" target="_blank">managing your ad privacy in Chromium</a>. Chromium deletes any activity data that you've shared with sites after 30 days. If you visit a site again it may reappear on the list. Learn more about <link>managing your ad privacy in Chromium</link>. Websites and their advertising partners can use your activity, such as how you spend your time on sites you visit, to personalize ads for you Your activity is one of the many things a site can use to suggest ads. When site-suggested ads is turned off, sites can still show you ads but they may be less personalized. Learn more about <link>site-suggested ads</link>. Your activity is one of the many things a site can use to suggest ads. When site-suggested ads is turned off, sites can still show you ads but they may be less personalized. Learn more about site-suggested ads. Learn more about site-suggested ads Site-suggested ads help protect your browsing history and identity while allowing sites to show you relevant ads. Using your activity, other sites can suggest related ads as you continue browsing. You can see a list of these sites and block the ones you don't want in settings. For example, if you visit a site to find recipes for dinner, the site might decide that you're interested in cooking. Later, another site may show you a related ad for a grocery delivery service suggested by the first site. Learn more about managing your ad privacy Whether an ad you see is personalized can depend on many things including this setting, <a href="$1" aria-description="$2" target="_blank">ad topics</a>, your <a href="$3" aria-description="$4" target="_blank">cookie settings</a>, and if the site you're viewing personalizes ads. Whether an ad you see is personalized can depend on many things including this setting, <link1>ad topics</link1>, your <link2>cookie settings</link2>, and if the site you're viewing personalizes ads. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our <link>Privacy Policy</link>. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our <a href="$1" aria-description="$2" on-click="$3" id="$4" target="_blank">Privacy Policy</a>. Opens Privacy Policy in a new tab Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our <a href="$1" aria-description="$2" on-click="$3" id="$4" target="_blank">Privacy Policy</a>. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our <link>Privacy Policy</link>. Whether an ad you see is personalized can depend on many things including this setting, <a href="$1" aria-description="$2" target="_blank">site-suggested ads</a>, your <a href="$3" aria-description="$4" target="_blank">cookie settings</a>, and if the site you're viewing personalizes ads. Whether an ad you see is personalized can depend on many things including this setting, <link1>site-suggested ads</link1>, your <link2>cookie settings</link2>, and if the site you're viewing personalizes ads. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more in our <a href="$1" aria-description="$2" on-click="$3" id="$4" target="_blank">Privacy Policy</a>. Google requires companies to state publicly that they won't use this data to track you across sites. Some sites may use your activity to personalize your experience for more than just ads. They may also combine it with other information they already know about you. Companies are responsible for letting you know how they use your data. Learn more about how Google protects your data in our <link>Privacy Policy</link>. Review your ad topics setting Ad topics Ad topics older than 4 weeks are automatically deleted. Topics include things like Sports, Apparel, and more Chrome notes topics of interest based on your recent browsing history Sites you visit can ask Chrome for topics to show you relevant ads while protecting your browsing history and identity You can see your ad topics in Chrome settings and block the ones you don't want shared with sites Chromium notes topics of interest based on your recent browsing history Sites you visit can ask Chromium for topics to show you relevant ads while protecting your browsing history and identity You can see your ad topics in Chromium settings and block the ones you don't want shared with sites Google Privacy Policy Back Sites you visit (and their fraud prevention partners) can help prevent fraud by sharing small amounts of info, for example to verify you aren't a bot or to validate transactions As you keep browsing, sites can check with Chrome and verify with a previous site you visited that you're likely a real person Browsing is faster because a site is less likely to ask you to verify you're a real person This setting works without identifying you or allowing sites to see your browsing history, though sites can share a small amount of info as part of the verification Learn more about <a target="_blank" href="$1" aria-label="$2" aria-description="$3">how auto-verify works</a></a> Learn more about how auto-verify works Sites can use third-party cookies to see your browsing activity across different sites, for example, to personalize ads When you're in Incognito mode, Chrome blocks sites from using third-party cookies Sites should work as expected Sites can't use third-party cookies to see your browsing activity across different sites, for example, to personalize ads Sites can only use cookies to see browsing activity on their own site Site features that rely on third-party cookies may not work