تتمثّل الخطوة الأولى في تنفيذ "إعلانات Shopping" في إنشاء "حملة Shopping". تتيح "حملات Shopping" للمستخدمين رؤية إعلانات تعرض صورة المنتج، بما في ذلك العنوان والسعر واسم المتجر وغير ذلك. عند إنشاء "حملة Shopping"، عليك ضبط ميزانيتها واستراتيجية عروض الأسعار وإعدادات Shopping.
قبل إنشاء "حملة Shopping"، عليك ربط حسابك على "إعلانات Google" بحسابك على Google Merchant Center. بعد ربط الحسابَين، يمكنك استخدام رقم تعريف حساب Google Merchant Center عند تحديد إعدادات التسوّق.
حملات التسوّق العادية
هذه هي الحملة المطلوبة لإنشاء إعلانات Shopping للمنتجات. تسمح لك إعلانات تسوّق المنتجات بتضمين صورة وعنوان وسعر واسم متجرك أو نشاطك التجاري في إعلاناتك بدون أن تحتاج إلى إنشاء إعلانات فريدة لكل منتج تبيعه.
في ما يلي خطوات إعداد "حملة Shopping عادية":
- اضبط
advertising_channel_typeفي الحملة علىSHOPPING.- أنشئ
ShoppingSetting، واضبط الحقول، ثم أضِفه إلى الحملة.
- أنشئ
- أنشئ استراتيجية محفظة لعروض الأسعار أو اضبط استراتيجية عروض أسعار على مستوى الحملة.
- أنشئ ميزانية حملة جديدة أو اضبط ميزانية مشتركة حالية.
بالنسبة إلى "حملات Shopping العادية"، تتوافق السمة ShoppingSetting مع الحقول التالية.
الحقول المطلوبة في "حملات Shopping العادية"
merchant_id- رقم تعريف حساب Merchant Center الذي يحتوي على المنتجات المطلوب الإعلان عنها
campaign_priority- أولوية "حملة Shopping": تكون الأولوية للحملات ذات الأولوية الأعلى رقميًا مقارنةً بالحملات ذات الأولوية الأقل. تتراوح القيم المسموح بها بين 0 و2، بما في ذلك الرقمان.
الحقول الاختيارية في "حملات Shopping العادية"
feed_labelسلسلة تُستخدَم لتصنيف الخلاصة كما هو محدّد في Merchant Center. يجب استخدام هذا الحقل في حال أردت اختيار منتجات من خلاصة معيّنة في Merchant Center. في حال عدم تحديدها، تستخدم الحملة جميع الخلاصات المتاحة في Merchant Center.
إذا كنت قد استخدمت
sales_countryالمتوقّفة نهائيًا في السابق بتنسيق رمز البلد المكوّن من حرفين (XX)، يجب استخدام الحقلfeed_labelبدلاً من ذلك. لمزيد من المعلومات، يُرجى الاطّلاع على مقالة الدعم حول تصنيف الخلاصة.يُرجى العِلم أنّ إدخال رمز بلد في
feed_labelلا يتيح تلقائيًا عرض الإعلانات في ذلك البلد، بل عليك أولاً إعداد استهداف الموقع الجغرافي.enable_localخيار تفعيل الإعلانات للمنتجات التي تُباع في المتاجر المحلية لهذه الحملة
يمكن إعداد استراتيجية عروض الأسعار كاستراتيجية محفظة أو استراتيجية عروض أسعار على مستوى الحملة.
استراتيجية المحفظة لعروض الأسعار: هي استراتيجية عروض أسعار مبرمَجة يمكن مشاركتها بين الحملات والمجموعات الإعلانية والكلمات الرئيسية. تم إنشاء هذا الفيديو باستخدام
BiddingStrategyService.تتوفّر استراتيجيات المحفظة لعروض الأسعار التالية:
استراتيجية عروض الأسعار على مستوى الحملة: هي استراتيجية عروض أسعار يتم ضبطها مباشرةً على الحملة. ويمكن أن يشمل ذلك استراتيجيات عروض الأسعار المبرمَجة المتوافقة مع "حملات Shopping".
تتوفّر استراتيجيات عروض الأسعار التالية على مستوى الحملة:
إعدادات الشبكة
لا تتيح "حملات التسوّق العادية" استخدام الحقل
network_settings.target_content_network.
يؤدي ضبط هذا الحقل على true في "حملة Shopping عادية" ضمن طلب تغيير إلى ظهور الخطأ CANNOT_TARGET_CONTENT_NETWORK.
لمزيد من التفاصيل، اطّلِع على التغييرات في إعدادات الشبكة لـ "حملات Shopping العادية" في "إعلانات Google".
يوضّح مثال الرمز البرمجي هذا كيفية إنشاء "حملة Shopping عادية".
Java
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.getDefaultInstance()) // Sets the budget. .setCampaignBudget(budgetResourceName) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
#C
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V22.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC. // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc(), // Sets the budget. CampaignBudget = budgetResourceName, // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC. // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_standard_shopping_campaign( client: GoogleAdsClient, customer_id: str, budget_resource_name: str, merchant_center_account_id: int, ) -> str: """Creates a new standard shopping campaign in the specified client account.""" campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) # Create standard shopping campaign. campaign_operation: CampaignOperation = client.get_type("CampaignOperation") campaign: Campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC. # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc = client.get_type("ManualCpc") # Sets the budget. campaign.campaign_budget = budget_resource_name # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name: str = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC. campaign.manual_cpc = client.resource.manual_cpc campaign.campaign_budget = budget_name # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
Perl
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V22::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V22::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC. # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V22::Common::ManualCpc->new(), # Set the budget. campaignBudget => $budget_resource_name, # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V22::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }
حملات بيانات المقارنة
تتوفّر حملات "البيانات المقارنة" لخدمات مقارنة الأسعار (CSS) المشارِكة في برنامج CSS في البلدان التي يتوفّر فيها هذا البرنامج. تتيح هذه الحملات لخدمات CSS الإعلان عن مجموعة من المنتجات من مواقعها الإلكترونية.
تتضمّن "حملات بيانات المقارنة" المتطلبات التالية:
- يجب ربط حساب "إعلانات Google" بحساب رئيسي متعدّد العملاء لخدمة CSS في Merchant Center.
- يجب أن يكون
advertising_channel_typeفي الحملةSHOPPING.- يجب أن يكون
advertising_channel_sub_typeللحملةSHOPPING_COMPARISON_SHOPPING_SERVICE_ADS. - تتطلّب
shopping_settingفي الحملة أن يتم ضبطmerchant_idعلى رقم تعريف حساب CSS على Merchant Center.
- يجب أن يكون
- يجب ضبط
typeفي المجموعات الإعلانية علىSHOPPING_COMPARISON_LISTING_ADS.- لا تتوفّر سوى استراتيجية عروض الأسعار
manual_cpc.
- لا تتوفّر سوى استراتيجية عروض الأسعار