Apple News

Apple News (APLN) is a distributed channel integration that allows Parse.ly to track content performance on Apple’s news platform. This integration requires purchase of Apple News Tracking and setup coordination with Apple’s team.

Enable the Apple News channel

1. Email the Apple News Team (news.operations@apple.com) with the following information:
   • Endpoint URL: https://apln-rta.parsely.com/events
   • Account ID / Channel ID: {Parse.ly Site ID}
     • Example Account ID: example.com
   • Dashboard ID: {Parse.ly Site ID}
     • Example Dashboard ID: example
2. Optional: review the next section and contact support@parsely.com if you wish to include APLN in your metrics.

Apple News data display options

Parse.ly can either include or exclude Apple News (APLN) page views and engaged time from top-line metrics. The default setting excludes APLN data.

• If you include, it will appear in all parts of your dashboard.
• If you exclude, it will show up only on the Channels page, the Apple News details page, and in the Channels breakdown on the post or page details. It will not show up in Overview or top-line metrics.

Include

Overview

APLN data affects virtually everything on Overview, including Post Views, Minutes, Avg. Time, and New Posts (note that new posts are deduplicated, so if you have the same article on the website and on Apple News, that only equals one new post).

Including APLN will positively affect the sentiment headline for 8 weeks.

Listing pages

Posts or Pages, Sections, Authors, Tags, and Campaigns all include APLN traffic in the top graph, page views, avg time, total minutes, and new posts (new posts are deduplicated and only count once).

Post or page details

APLN data is included in:

• page views, minutes, and avg. time totals
• the Apple News row in the Channels breakout
• the top graph

Channels page

APLN data appears in:

• the top graph
• the Apple News row in the Channels breakout

Apple News page

All of this is APLN data.

Exclude

By default, we exclude APLN data from the Dashboard Overview and top-line metrics.

Overview

No APLN data appears in the Overview.

Listing pages

No Apple data is included for these pages at all, in either the pulse (real-time) or historical view.

Post or page details

The only place APLN data appears is in its own row in the Channels breakout. APLN data is not included in the top graph or total Parse.ly numbers.

Channels page

APLN data is in its own row, but not in the top graph.

Apple News page

All of this is APLN data: