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Audience Overview report

The Audience Overview report provides detailed information about a site’s audience on a month-by-month basis.

Follow Parse.ly’s guide to creating reports to create a new Audience Overview report.

Notes

In order to run the Audience Overview report, Parse.ly must have logged at least 3 months of data. Otherwise, “No matches” will be seen when choosing a month during report creation.

The Audience Overview report uses slightly different methodology to calculate visitor totals than the Parse.ly dashboard. As a result, users should expect a variance of 1-5% in visitor totals. Page view data in the report should align with the dashboard.

If you don’t see the option to create an Audience Overview report, please contact Parse.ly Support at support@parsely.com.

Example of an Audience Overview report.
Example of an Audience Overview report.

Use cases

  • The Audience Overview report is helpful for those within an organization who are concerned with reporting on a high level.
  • This report monitors the month-to-month change in visitors, duration of visit, time between visit, and breakdown between new and returning visitors.
  • This report can be used as a scorecard for publishers who want to increase returning visitors in order to boost loyalty and convert paying subscribers.

Last updated: September 23, 2025