Damiani Group

VENINI took part in the 26th session of the UN Tourism General Assembly and the Round Table of Tourise, the global platform dedicated to shaping the future of world tourism, both recently held in Riyadh, with Italy’s Minister of Tourism, Daniela Santanchè, in attendance.   For the historic Murano-based glassmaker, the Gulf region has become an increasingly strategic hub. Following the opening of its first flagship store in Dubai’s iconic Dubai Mall, VENINI is now preparing to unveil a new boutique in Riyadh’s Solitaire Mall, one of Saudi Arabia’s leading luxury destinations.   A part of the Damiani Group, VENINI has long been recognized as an ambassador of Italian excellence and a guardian of a centuries-old artisanal tradition. Its mission to share this craftsmanship globally was recently underscored by its participation in the 50th anniversary celebrations of the National Italian American Foundation (NIAF) in Washington, an event also attended by Minister Santanchè.   Guido Damiani, President of the Damiani Group, of which VENINI forms a part, said: “We are proud to be among the Italian companies invited to take part in the UN Tourism General Assembly and the round table of Tourise. As the guardians of a centuries-old artisanal tradition with a distinctly international outlook, our historic glassworks represents Italian excellence in the art of glassmaking. Through its work, VENINI aims to showcase Italian mastery and design to the world, and we’re honored to help strengthen Italy’s image on the global stage.”

Damiani strengthens its presence in in Dubai (UAE) and the Kingdom of Bahrain.   The brand has indeed renovated its boutique (177 sqm) at the famous Dubai Mall and inaugurated a new one (150 sqm) at the luxurious Bahraini Marassi Galleria Mall. Both the stores follow the new global concept, characterized by original design and decor. It pays tribute to the Damiani’s quintessential Italian origins, expressed through meticulously designed spaces, the choice of precious materials and the warm color palette dominated by gold – a shade that matches the preferences of the Gulf clientele - with touches of beige and brown, the Maison’s signature nuance. By renovating the boutique in Dubai and opening a new one in Bahrain, Damiani confirms its intention to strengthen and expand its position in the Gulf region and across the Middle East – a distinctively strategic area for Made in Italy luxury – as witnessed by the recent inauguration of the flagship store at the Solitaire Mall in Riyadh, that joins the boutiques already opened in Doha (Qatar) and Kuwait City (Kuwait).

The Damiani Group has been ranked among the top three best employers for women in Italy, according to a study conducted by the newspaper Corriere della Sera in collaboration with Statista, a leading market research platform.   The ranking recognises companies that actively promote the professional contribution of women by fostering fairer and more inclusive working conditions. In an Italian labour market characterised by one of the lowest female employment rates in Europe, the Damiani Group stands out for its commitment to gender equality, as reflected in the high number of women within its workforce (over 70%) and the significant presence of women in top management positions.   The President, Guido Damiani, commented: “The success of our Group is strongly driven by all our employees, 70% of whom are women. We firmly believe in their vision, determination and perseverance, and their contribution to our Group is crucial to achieving to our goals. We are extremely proud that this attitude is being recognized by external parts as well.” #Damiani #DamianiGroup

Rocca consolidates its positioning in Milan with a prestigious new opening in Galleria Vittorio Emanuele II, one of the city’s most famous and elegant locations.   Situated close to leading international luxury brands, the store features bright, refined environments, and a corner dedicated entirely to Damiani, designed according to the brand's new store concept that pays tribute to the Italian spirit. The Rocca multibrand area showcases creations by some of the greatest haute horlogerie brands, such as Breguet, Piaget, Roger Dubuis, Ulysse Nardin and Gerald Charles, as well as a section dedicated to the Rocca Certified Pre-Owned project, which comprises a refined selection of top-tier pre-owned timepieces.   With this opening, Rocca not only confirms its broader plan for strong retail expansion in Italy and abroad — which has led the brand to acquire over 40 boutiques — but also its commitment to further strengthening its presence in the vibrant heart of Milan, a city whose excellence and great potential for visibility it fully recognises

Silvia Damiani was awarded at the 25th edition of the “CHI è CHI – Fashion Community Awards 2025”, one of the most important recognitions in the Italian fashion system held under the patronage of the City of Milan and the National Chamber of Italian Fashion. The Damiani Group’s vice president received the “Family Bond” Award in the “Family DNA” category. The jury, composed of the most prominent journalists and editors-in-chief from leading Italian fashion magazines, recognized her contribution during an event that celebrated outstanding figures in the industry, among others creative director Maria Grazia Chiuri, artist Francesco Vezzoli, fashion icon Anna Dello Russo, and the Zegna family. hashtag #Damiani #DamianiOdeAllItalia #DamianiGroup

Damiani recently unveiled its new “Ode to Italy” High Jewelry collection at the Korea Furniture Museum in Seongbuk-gu, Seoul. Inspired by the depths of the sea, the harmony of Italy’s landscapes and the architectural magnificence of its cities of art – each creation offers a way to preserve a fragment of the country’s timeless essence.   The event was presented within an evocative venue that preserves the heritage and aesthetics of traditional Korean hanok architecture. The encounter of the two cultures created a stage where Damiani’s artistry and craftsmanship could resonate with even greater depth.   #Damiani #DamianiOdeAllItalia #DamianiGroup

Damiani unveils its new brand path with an advertising campaign created under the art direction of Christopher Simmonds.   This new campaign is split into two chapters. The first features global ambassador I.N – a member of the K-Pop band Stray Kids, the international musical phenomenon that has just concluded its DominATE world tour. In the shots and videos captured by the lens of photographer Stef Mitchell, the artist interprets the Damiani Belle Époque and Belle Époque Reel collections with his unique personality and sophisticated sense of style. This first chapter unfolds in the timeless beauty of a frescoed palazzo, capturing the attention of a new generation of enthusiasts, and it will be followed by a second one in autumn.   The project marks the creation of a new visual language for the Maison, drawing on Italian elegance, craftsmanship and beauty. The exploration of these elements, first embarked upon in 2024 with the arrival of Jessica Chastain, Damiani’s global brand ambassador, and the launch of the new store concept, continues with a creative approach in which every image and video reflects both artistry and emotion, inviting viewers to immerse themselves in the history and tradition of Damiani.   The new advertising campaign captures the true essence of Damiani: a world where history, creativity, craftsmanship and talent converge to create a new, intense and emotionally resonant vision of luxury. Damiani #Damiani #DamianiGroup #IN

Damiani conquered Japan thanks to “Ode all’Italia” (“Ode to Italy”), its magnificent High Jewelry Collection showcased in Tokyo recently. Forged by the Maison’s skilled craftsmen to pay homage to Italy's most iconic destinations, each creation is an artistic interpretation inspired by the colors, shapes, and splendours that evoke the true essence of Italy: from the depths of the Mediterranean Sea to its rolling landscapes and the architectural wonders of its cities of art.   The exquisite jewels from “Ode all’Italia” will subsequently travel to Korea, where they are due to be exhibited in Seoul and Busan. #Damiani #DamianiOdeAllItalia #DamianiGroup #MadeinItaly

In summer 2025, Porto Cervo—the beating heart of the Costa Smeralda and a true icon of charm and elegance—welcomes luxury enthusiasts with a premier offering from Rocca. The historic high-end jewelry and watch retailer, part of the Damiani Group, presides over world-renowned Sardinian destination with four exclusive Rocca-operated seasonal boutiques.   Launched in early 2025 in the picturesque Vicolo del Porto Cervo, the newly opened Damiani flagship boutique showcases the brand’s latest global store concept. Here, jewelry lovers can explore the Maison’s most iconic collections—from Margherita with its modern design to the feminine Mimosa and the evocative Belle Époque—alongside a curated selection of High Jewelry masterpieces.   In addition, the Rolex boutique operated by Rocca since 2023, reopens in the scenic Piazzetta Centrale. Sophisticated and exclusive, the space blends seamlessly into the town’s architecture, offering clients a refined experience defined by expertise, discretion and an impeccable service.   This summer, Rocca expands its network with the addition of the Messika flagship boutique. Also located in the vibrant Vicolo del Porto Cervo in the heart of the town’s famed promenade, the boutique welcomes admirers of the French Maison into a sophisticated and contemporary setting.   Completing the portfolio in this exclusive seaside resort is the new Rocca flagship store on Via La Passeggiata. Arranged over two levels, the boutique offers a top-tier shopping experience with a refined selection of prestigious brands—including Damiani, Cartier, Panerai, Tudor, Jacob & Co., Hublot, Piaget, TAG Heuer and Venini—coupled with the professionalism of its highly qualified team.   With this expanded presence in Porto Cervo, Rocca further strengthens its role as a market leader in the Italian and international luxury panorama, offering exclusive shopping experiences in the most sought-after destinations. #Damiani #Rocca #Rolex #Messika

ODE ALL’ITALIA A conversation with Guido, Silvia and Giorgio Damiani about Italy and the “Ode all’Italia” project. The Damiani siblings share their visions of their “Bel Paese”: what Italy means to them, what the country represents worldwide, their best-loved pieces from the “Ode all’Italia” High Jewelry collection and their hopes for Italy’s future.   #Damiani #DamianiOdeAllItalia #DamianiGroup #MadeinItaly Damiani