Thimus

We are excited to share that today, Givaudan - Taste & Wellbeing will present our joint Cereboost® case study at Food ingredients Europe! 📅 2 December (Tuesday) – 13:30 to 13:55 📍 Exhibition Showcase Theatre | 40A104, FI Europe Cereboost is a clinically proven American Ginseng extract supporting mental and cognitive wellbeing. Instead of relying only on declared preferences, the study explored real human responses and real insights derived from our neuroscience-driven TBox technology. If you’re attending, stop by the Givaudan stand to connect with them and learn more. #Thimus #Givaudan #FIE2025 #FoodTech #SensoryScience #FoodInnovation #CaseStudies

🚀 The next phase of Thimus is coming! Here’s a sneak peek at an internal testing version of the new Thimus AI:  combined neuroscience, data, and AI to make food research smarter, faster, and a lot more flexible for all your team members. That’s our vision for Thimus AI, our new intelligent layer that turns complex sensory data into instant, actionable Human-centric insights. We have been working on it for months… soon, more news will be released. Imagine being able to easily ask any project-specific data questions about your T-Box studies, for example… 👉 What products were tested in this project?? 👉 Which was the best-performing product? 👉 How many people were tested? How many women and men? 👉 In what part of the experience was the product performing best? And get the answers in seconds. 🔶 From Data to Decisions, Powered by Thimus AI #ThimusAI #Neuroscience #FoodInnovation #AI #DataDriven #FoodTechnology #ThinkingBrand #HumanCentricInnovation

Congratulations to our partners at Givaudan - Taste & Wellbeing in Dubai for having been shortlisted for "The Taste of Feelings" project by Gulfood Manufacturing! Working alongside Rafik Boshra, Olga Bezukladova, Pruet Pathirapong, Maria Baghdoyan and the rest of the team has been incredibly rewarding and we feel proud that we could achieve such heights! Sensory neuroscience, when made easy with the T-Box technology, can become a powerful tool to shape marketing, product development and the way champion players become even better at what they do. Benoît Clavier Mark Yates Cecilia Colabella Carmen Santillan Fabio Campanile Alexandre Bastos Maria Valgimigli Riccardo Accolla Carol Bersanini Emanuele Patti Neola Mohapatra Chiara Vertua

Happy to be mentioned alongside the rest of the "European Army" of AgriFood! Numbers show how times are still tough and surely it is not easy to push forward the big purpose of sustainably building the future of food systems. But we are all very resilient and capable. Thanks Forward Fooding for constant support to the entire ecosystem! Let's continue our revolution!

A carbon neutral whipped cream that is indulgent and yet totally vegan? A cold brew coffee beverage that is ready to drink, healthy for your brain and with zero calories sweetening agents derived from nature? A vegan spread to make a veggie Italian-style focaccia appealing and mouthwatering? Can you make it happen in under 3 weeks? Done, done and... done. The T-Box platform, in conjunction with our international House of Humans partnership alliance, is not just a nice and futuristic tool. It's now the centerpiece of a dynamic, successful strategy adopted by leading companies to shorten up concept creation, iteration, testing and launch. "I wonder if this concept emerging from market trends can be formulated NOW and tested on real consumer ASAP". Wonder no more: it is possible along the nodes of our growing global network of House of Humans locations. Just reach out to us OR ask AFI Labs, Kalsec Inc., La Linea Verde - DimmidiSì, Diquesí – Vegetales Línea Verde & Naturvega, Dev Centre House Ireland, Forward Fooding... and let them know you want to learn more about the game-changing role of sensory neuroscience and AI! Carol Bersanini Riccardo Accolla Maria Valgimigli Emanuele Patti Chiara Vertua Neola Mohapatra Grant Harris McEwen Twana Daniel Richard Robu Anthony Mc Cann Saraswoti Karki Cristina Tosi Mario Ubiali Mohan Valluri Nick Patrick Radhika S. Francesca Berry Callum Alexander-Lindsay Alessio D'Antino Max Leveau Ryan Edwards Yolanda Martinez Navas Miriam Bdeir Ibañez Matteo Laconi Demian Becchetti Islamuddin Shaikh Danny Rubenstein Chris Bailey

RETAILERS : WOULD YOU LIKE TO UPGRADE THE WAY YOU CONSUMER-TEST PRODUCTS FOR YOUR SHELVES? Serious retailers take the selection of products quite seriously. Two or three layers of assessment usually take place. Expert buyers use their extensive market experience to seize up new concepts and directly experience them to make an initial decision. Internal panels make more tastings and more evaluations. Often, proper consumer testing is subcontracted to reach hundreds of real humans out there. Why? Because occupying the precious "real estate" on retail shelves with a failing product would be a big headache, for everyone involved! This, incidentally, means a lot of wasted resources and a very high carbon footprint for failures. And huge money losses. So What? You want to have a more accurate, predictive tool to measure projected consumer behavior. The Thimus T-Box(TM) platform offers Retailers scalable, solidly scientific, data-driven, fastly collected and processed data on human acceptance, likeability, familiarity in any product category. How? Reach out to Thimus, discover different, flexible engagement models for Retailers and learn how the T-Box(TM) platform can help strong de-risking of your purchasing choices. Tap into hard data, the largest global database of brain-measured human preferences and a brand new AI proprietary model that supports your foresight. Side effects? You'll be accumulating a lot of data-driven knowledge on human preference by product category, demographics, geography, etc. You'll have access to a simple natural language interface, so anyone in your organization will understand the meaning of the insights without knowing a single bit of neuroscience. You'll base your decisions on objectively measured brain data on preference, not the faulty and very incomplete realm of what people can verbalize! DM Thimus and take your operation to a whole new level! Esselunga Jumbo Supermarkten Conad Tesco Costco Wholesale Walmart Mercadona Coop Lidl Italia ALDI USA Aldi UK ALDI Stores Australia Lidl España NaturaSí Kroger Kroger Technology & Digital Whole Foods Market Emanuele Patti Joost Saris Maria Valgimigli Riccardo Accolla Neola Mohapatra Carol Bersanini Chiara Vertua Twana Daniel Anthony Mc Cann Saraswoti Karki Alexandre Rochat Jean Van Damme Yolanda Martinez Navas Miriam Bdeir Ibañez Matteo Laconi Gabriele Pizzi Mohan Valluri Nick Patrick Eduardo P. Parés Palo H.

What can we say? WE HAD A BLAST! It’s a pleasure and a great achievement to be building House of Humans and a larger partnership with Diquesí – Vegetales Línea Verde & Naturvega La Linea Verde - DimmidiSì We had a lot of fun at Fruit Attraction !! Emanuele Patti Carol Bersanini Maria Valgimigli Riccardo Accolla Cristina Tosi Chiara Vertua Twana Daniel Anthony Mc Cann Grant Harris McEwen AmirAli Farokhniaee Danny Rubenstein Neola Mohapatra Saraswoti Karki

QUANDO UN NUOVO LOOK PASSA ANCHE DAL CERVELLO! Siamo molto orgogliosi del ruolo che costantemente la nostra T-Box gioca nella messa a punto di prodotti, ricette, campagne marketing e packaging. Succede ogni giorno, in ogni parte del mondo. Oggi, succede in Italia, con i Partner de La Linea Verde - DimmidiSì e le loro ormai mitiche zuppe, soggette ad un restyling accattivante nel pack che ne rispetta identità classica ma cattura nuove attenzioni! Come lo sappiamo? Perché Domenico Battagliola , Matteo Laconi , Chiara Brandini e tutto il team hanno voluto utilizzare la neuroscienza anche in questo caso, come bene racconta l’articolo di Fruitbook Magazine. E ora si parte per Fruit Attraction a Madrid, dove saremo con loro anche la prossima settimana, raccontando al mercato spagnolo le nuove frontiere del product development basato sull’emozione umana del cibo. Carol Bersanini Maria Valgimigli Riccardo Accolla Chiara Vertua Emanuele Patti Neola Mohapatra Cristina Tosi AmirAli Farokhniaee Twana Daniel Anthony Mc Cann Saraswoti Karki Alessio D'Antino Andrea Bosetti ROBERTO RIELLO Joost Saris Maria Tzoumaki, PhD David Johnson Mohan Valluri

HELLO WORLD! Are you going to attend Fruit Attraction at IFEMA MADRID? Make sure you come by Diquesí – Vegetales Línea Verde & Naturvega, part of the La Linea Verde - DimmidiSì group, to witness how the #tbox technology from Thimus is used to quickly iterate product concepts and test them for consumer preference! (Every week of every month at House of Humans Valencia!). We will keep you posted on the details of our demos and Q&A sessions, but drop a DM to schedule a one-on-one meeting! See you soon! Matteo Laconi Domenico Battagliola Andrea Álvarez Yolanda Martinez Navas Alberto Solaz Miriam Bdeir Ibañez Laura Granado Santana Emanuele Patti Chiara Vertua Carol Bersanini Riccardo Accolla Fernando Escribano - Saez Veronica Reyero Raquel Ferrari Pina Beatriz Jacoste Lozano Claudia Da Cunha Velho Fustero Ryan Edwards Ayman Moghnieh Jaber

MAY THE FORCE OF GREAT COFFEE BE WITH US! Ok, maybe Darth Vader looks a little menacing... but still he presided over this amazing two weeks project at JoinUs in Milan!!! Great #Coffee + Lots of #Tech #Expertise + #Functional #ingredients from #ancient #traditions + #Plant-#Based #creaminess + #Low #Sugar = The #Milanese #NeuroBrew! Once more, a living proof of how well the #T-Box technology can embed into #rapid #prototyping and #product #development cycles, opening doors to a new era in dynamic creation of #food and #beverage #experiences! Also, a great showcase for House of Humans and what happens when you put food emotion in the very center of the stage... and connect the dots! A huge thank you to all the partners and curious guests: Galdus Formazione, davide franzini Pleun Kuijpers Claudia Ferrero 🇮🇹 Andrea Villa Andrea Bartekova Alessandro Giudici Le Piantagioni del Caffè Jde Jacobs Douwe Egberts Coffee JDE Peet's Alpro Massimo Zampedri Paolo Innocenti Jose Guerrero Stefania Pompele Emanuele Patti Riccardo Accolla Carol Bersanini Neola Mohapatra Maria Valgimigli Chiara Vertua Cristina Tosi Mario Ubiali Grant Harris McEwen Twana Daniel Anthony Mc Cann