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End of SNAP-Ed funding set to reduce marketing for value at Nevada farmers markets


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Sign at The Village Shops farmers market SNAP kiosk (Will Payne/KRNV)

If you've spent a Saturday strolling through farmers markets at The Village Shops, or Tamarack Junction Casino... chances are, you've seen Shirley and Pat Sponsler.

The couple runs these two operations in the Biggest Little City, which offer up all kinds of goods, and a unique opportunity for those on the Supplemental Nutrition Assistance Program, or SNAP benefits.

"When you spend $20, you get up to $20 a day in these, which are good for fruits, vegetables, and edible plants... I sell about $120 to $150 a week in snap benefits here.... You can see it in their faces how much they enjoy being able to come here and get such value for investment," said Pat Sponsler.

However, on September 30, some public education on those benefits will cease.

The $550 million SNAP-Ed program was among the cuts in the One Big Beautiful Bill Act, signed into effect by President Trump this past July.

"It includes the largest tax cut in American history, $1.7 trillion, and yet you won't even notice it. Just waste, fraud, and abuse," said President Trump.

The state of Nevada received roughly $4.4 million of the over half-a-billion dollar sum, as Dr. Macy Helm and the UNR extension could send out postcard campaigns and distribution flyers to bring attention to getting better bang for your buck on fresh produce.

"Eliminating this program does kind of fracture our public health infrastructure... Our inability to keep promoting healthy food with farmers or healthy foods at food pantries, I think it will have negative impacts for our communities since we continue to see food insecurity rise," said Dr. Helm.

The nutrition education program senior coordinator said UNR Extension has leftover funds, carrying them through Sept. 30, 2026. But it will be implemented with a largely reduced scope.

"We will only be delivering programming to children aged three to five and youth and kinder through 12th grade," Dr. Helm said.

Though the Sponslers, and the over 40 vendors they team up with, are still setting up shop in Reno for the next few weekends...

"I am really going to miss the university. They have been wonderful to work with and I'm just sad to see them go," said Shirley Sponsler.