Could Agentforce Tower be on the horizon?
Salesforce CEO Marc Benioff said his company could be rebranded as Agentforce, though a spokesperson said the comments were “theoretical” and no formal plans are in the works.
“It might,” Benioff told Business Insider (opens in new tab) when asked if the company would change its name. “That would not shock me.”
Cue another round of confusion about what San Francisco’s top private employer actually does.
The remarks followed the company’s third-quarter earnings report and were not an indication of imminent changes.
“The clock is not ticking,” the spokesperson said, adding that no announcement is being prepared.
If Salesforce were to change its name, it would be among the most significant tech rebrandings since Facebook became Meta Platforms Inc. in 2021 and Twitter transformed into X in 2023.
The discussion reflects Benioff’s enthusiasm for Agentforce, the AI agent platform that has become the company’s fastest-growing product. Salesforce reported that annual recurring revenue from Agentforce has surpassed $500 million, up 330% year over year. Combined with its Data 360 product, annual recurring revenue reached nearly $1.4 billion, a 114% increase. This represents just a fraction of the company’s $41.5 billion revenue stream.
“Our Agentforce and Data 360 products are the momentum drivers,” Benioff said in the earnings announcement. “We now have over 9,500 paid Agentforce deals and 3.2 trillion tokens processed, underscoring our leadership in building the Agentic Enterprise.”
Salesforce has already rebranded its product portfolio under the Agentforce name. The Salesforce Platform has become Agentforce 360 Platform, Sales Cloud is now Agentforce Sales, and Service Cloud is now Agentforce Service.
The spokesperson said those changes reflect how “Agentforce is making all of our products better.”
Asked whether changes could extend to physical branding on Salesforce Tower or the Salesforce Transit Center in San Francisco, the spokesperson declined to speculate.
Benioff has raised the possibility of a corporate name change before. In a Bloomberg interview (opens in new tab) this year, he recounted a text exchange with Elon Musk, who questioned why the company was still called Salesforce given its expanded product lineup. Benioff’s response (opens in new tab): “I’m like, what should we call it? Agentforce?”