Rolex on his wrist, ‘S & A’ diamonds on his sherwani: Inside Sourav Joshi’s luxe wedding look

When YouTuber Sourav Joshi, one of India’s most beloved vloggers, tied the knot with partner Avantika Bhatt, he didn’t just step into marriage, he stepped into a moment of couture storytelling. His wedding attire wasn’t merely worn; it was curated, personal, and dripping in symbolism. And while his sherwani wasn’t exactly applauded by the fashion police, some found it too blingy, others felt it leaned overly simple, there’s no denying one thing: he managed to command attention..Traditional Kumaoni weddings carry a charm rooted in heritage, and Sourav chose to honour that legacy. Yet, in true fashion-forward style, he elevated the ensemble with a detail that quietly stunned the jewellery and fashion community:Custom diamond-studded buttons spelling “S & A” his and Avantika’s initials, immortalized in sparkle.While diamond sherwani buttons are available from luxury jewellers, Sourav’s pieces were fully bespoke, designed exclusively for his big day. Each button served as a declaration - of devotion, of personal identity, and of a love story stepping into eternity. The luxury detail was spotlighted by Instagram’s popular celebrity jewellery curator Priyanshu Goel, the force behind the handle @thegemtlemen, known for decoding the jewellery choices of public figures.Sharing an exclusive look, Goel wrote: “From daily vlogs to a diamond-studded sherwani-this is the true definition of a dream realised. The groom, @souravjoshivlogs, celebrated his union with Avantika Bhatt by showcasing a deeply personal touch: ‘S & A’ written in diamonds on his outfit.”It was romance - quiet, customized, and couture.A groom in diamonds & steel: The Rolex Submariner momentWhile Sourav’s sherwani told a love story, his wrist narrated another: success.On his wedding day, he chose to wear one of the most respected symbols of timeless achievement - the Rolex Submariner.Model: Rolex SubmarinerReference: 124060Material: 41 mm OystersteelIdentity: The ultimate tool watch for a man building an empireMarket value: Approx. ₹12.5 lakhsThe Submariner’s aesthetic - sharp, minimal, and unmistakably iconic, balanced perfectly with the ornate richness of his sherwani. It was the subtle power move of a man who has scaled heights through consistency, creativity, and quiet ambition.As Goel noted, “While the customised sherwani spoke of romance, his wrist spoke of timeless success.”Sourav Joshi’s wedding look sets a new precedent for Indian grooms:heritage on the outside, personalization in the details, and luxury in the finishing touches.Bespoke diamond monogramsRegional-rooted wedding attire A Rolex classic anchoring the ensembleIt’s a combination that bridges familiarity and aspiration - a look that feels intimate, yet communicates stature.From daily vlogs to diamond initials, from creative dreaming to lifelong commitments, Sourav’s journey continues to inspire millions who have grown with him over the years.As he and Avantika step into their new chapter, we join fans and well-wishers in celebrating their union.Here’s wishing Sourav and Avantika a lifetime of growth, happiness, and endless sparkle - in love and in life.