Basis Global

Great to see our work with Currys delivering meaningful change in-store. Improving processes, empowering colleagues, enhancing the customer experience and increasing sales - an example of how we turn insight into real-world impact for retailers. Read the full feature here: https://hubs.la/Q03XgnRg0

Big week for Basis Global! 🏆 Our B2B work - recognised this year at the MRS B2B Network Awards - reflects the growing impact of our B2B expertise across the business. As demand continues to rise, we're excited to welcome Jacque Wallace and Isabella Armstrong to the team. Read more about the recognition here: https://hubs.la/Q03X0Z4n0

🎉 Big news: We’ve won the MRS B2B Network Award for B2B Research with Sage - for the second year running! This repeat win is a milestone in our ongoing investment in B2B research and insight capability. We’re building a team and approach designed to turn complex B2B challenges into clear, actionable insight - and this recognition shows we’re on the right path. Huge thanks to our brilliant team and the clients who trust us every day. Here’s to many more. 🚀

Gen Z just rewrote the rules of retail. And we captured it live. Our recent Gen Z's New Rules for Retail webinar revealed what's truly influencing young shoppers today, what they expect from brands, and how they're navigating an entirely new path to purchase. https://hubs.la/Q03VWYd70 If you're shaping insight, brand, or innovation, this is your fast track to a Gen Z-ready 2026 strategy.

Manchester just got even stronger. Annie Sykes and Shaun Johnston have joined the team, ready to drive client work and push our northern expansion forward. Learn more about our new office here: https://hubs.la/Q03VmGzN0

🎉 We just won Marketing Research Supplier of the Year for the third year in a row at the Quirk's Media Awards! And while awards aren’t the reason we do the work, this one matters. The industry doesn’t need more outputs. It needs outcomes leaders can act on. Our team has been pushing hard to deliver exactly that. This win tells us the shift we’ve been making is cutting through. We’re genuinely thrilled, a bit humbled, and very proud of the team behind it. Thank you to our clients for trusting us with the insights that shape their brands. https://hubs.la/Q03Vbzts0

🚨 Today’s the day! We’re bringing a live panel of Gen Z shoppers into the room at 12:00 GMT, and they’re ready to tell brands exactly how they discover, judge, and buy. No theory. No filters. Just the way they actually shop. Rachel Williams and Dan Coombes will guide the conversation, pulling out the patterns every retail team should be paying attention to. Join us live: https://hubs.la/Q03TNJsL0

Gen Z is already changing how B2B deals get done.   They expect seamless digital journeys and brands that feel human, not corporate.   Join Basis Global’s Tom Percival and Steve Warnham to learn how next-gen buyers are reshaping influence, trust, and conversion.   📅 Tuesday 18 November, 12.00 - 12.30 GMT

🚨 1 week to go! 🚨   Ever wondered how Gen Z really shops? Join Rachel Williams, Dan Coombes, and a live panel of Gen Z shoppers next Wednesday 19 Nov, 12.00-13.00 GMT.    Ask your questions. Hear it straight from them.   🔗 Register now: https://lnkd.in/ekRZmBiQ