It’s shaping up to be a Karen Millen summer to remember. From influencer trips to high-impact luxury events, we've been busy bringing the brand to life through unforgettable experiences with our incredible community:
- We celebrated Lydia Millen’s Through the Archive collection with an exclusive customer meet & greet, followed by an intimate & stylish influencer and press dinner where guests wore the collection, resulting in strong social engagement and press features in Drapers, Hello! and Daily Mail.
- KM dressed VIPs and influencers for Beyoncé’s Cowboy Carter Tour, this created social buzz and achieved great press pick-up.
- A luxurious 3-day influencer trip to Six Senses Ibiza helped spotlight our summer and occasion wear collections and drove key styles into weekly best sellers.
- We brought the KM experience to British Summer Time Hyde Park, inviting influencers for a VIP evening with Sabrina Carpenter, generating over 2M reach from the event.
- From Ascot to Wimbledon, Karen Millen was seen on celebrities across the summer's most iconic events, with standout media coverage to match.
We’re very excited for everything else we have planned for the rest of the year.