Myprotein

Happy Cyber Monday all! That means one thing, one of the busiest trading periods of the year is over. Let’s recap the last few days - A whole office Black Friday makeover - Staff raffle with amazing Myprotein prizes - Some serious bar tending skills with our protein mocktails - Roy’s rolls paid us a visit in the canteen - 2 days of tuck shops to keep our staff fuelled (with crisps and chocolate) - Balloon popping contest… that will not be forgotten - Hold the whey competition - Visits from food vans for lunch on us Goodbye Black Friday, see you next year!

Spot anything new?   This year, like every year the whole group showed solidarity in being a team… but also with fashion sense. Do you like our matching tops?   The t shirts aren’t the only thing thats new, with our very own Roy’s Rolls, a protein mocktail station, a morning huddle and cyber tuck shop, don’t be too jealous!

You think Black Friday is boring… think again!   To kickstart the big day and to wake everybody up for one of the busiest days of trading, our annual balloon challenge is back.   Aim of the game: pop as many balloons with your partner as fast as possible   (How it looks is just for our entertainment)

You thought that drops were only for games…think again   This cyber week, we’ve turned the office into one big interactive hub to keep spirits high.   Throughout cyber we will be carrying out desk drops with treats for everybody to enjoy whilst they work. Today started off with chips ’n’ guac. 🥑   Stay tuned to see what else gets dropped… don’t get too jealous

Who needs the gym when you work in the myprotein office?   This Black Friday, it seems that the only thing we drop around here, are prices!   Today we held our ‘hold the whey’ competition, to see who could hold 2 x 2.5kg bags for the longest amount of time 💪   Our winner was Jordan Williamson with 4 minutes, 37 seconds   How long do you think you could hold?

Do you want owt?   Our menu has become fully Mancunian to match this cybers theme 🍔🐝 Pick your favourite below 👇

We may be a global nutrition company but it's got to start somewhere. For us, it's Manchester. 🐝   From the deep rooted red vs blue divide, to the return of Oasis, we're mad for it all.   What better way to celebrate Black Friday than leaning into our heritage. We're celebrating in style with our Oasis stickers, Hacienda tunes and Manc Menu.   We are ready for a week full of sales, discounts and some fun along the way.   Stay tuned to see how Europe’s No.1 nutrition company is celebrating Cyber. 📉

Coming up with a Black Friday campaign is no mean feat and this year we’ve done something different. We’ve focused on deep routed consumer insights and tapped into their behaviours. The campaign brings to life five uniquely recognisable shopper archetypes that shape the way people discover, shop, save and self-justify during the biggest retail moment of the year.   So which one are you? No judgements here!

We were thrilled to welcome Holly Brooks back to the UK to lead a Move Club through Manchester and Salford.   Over 100 runners braved the cold and rain last Saturday morning and bought the VIBES!   Holly led a community 5km run, followed by an intimate Q&A where she spoke about the importance of being kind to yourself during your fitness journey and making time for yourself, whether that’s enjoying a slower pace or taking time to write down your goals.   Holly is always an inspiration and it was fantastic to support her in the UK on another SGS x Move Club.   Congratulations to the teams for smashing another Move Club 🏃♂️   This is community!

One year ago, we partnered with the team at Kirsty's to bring you something our community had been asking for - and the response has been incredible 🎉 !   ✅ A £6M brand YTD*  ✅ The UK’s fastest-growing protein meals brand  ✅ The #1 brand for loyalty in Chilled Protein Ready Meals*  ✅ The #1 brand for loyalty on the Healthier fixture in Sainsbury’s*  ✅ Penetration doubled in just 24 weeks, unlocking growth with younger shoppers**  ✅ Leading for frequency growth & highest spend per buyer  *Source: Nielsen CRM Panel Total Outlets, latest 24 w/e vs previous period to 6/9/25  **Nielsen CRM Panel Grocery Mults, latest 24 w/e vs previous period to 6/9/25    Myprotein Lunch Pots deliver up to 34g of protein in convenient, heat-to-eat meals that fit your busy lifestyle. Starting in Sainsbury's and Morrisons, you've shown us just how much you love having high-protein options on the go.    The best part? We're expanding. You'll now find our Lunch Pots in Tesco Express and even more Co-op stores across the UK.    A massive thank you to Kirsty Henshaw and the Kirsty's team for making this partnership a massive success. When you combine our focus on nutrition with their expertise in creating allergy-friendly meals from their Harrogate facility, it's a perfect match ✨    Have you tried our Lunch Pots yet? Let us know your go-to flavour in the comments! 👇