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Black Friday is one of the best times of the year to snag big ticket items at discounted prices. Case in point: name brand television sets are down to their lowest prices of the year this weekend, with brands like Samsung, LG and TCL all offering big-screen TVs for up to 57% off. These aren’t just close-out or discontinued models either — many of them are brand new 2025 units that are marked down on sale for the first time (prices are even cheaper than Prime Day).
And while snagging a Black Friday TV deal used to mean lining up at wee hours of the morning to score a doorbuster deal in person, you can now find the same sales online with just the click of a button.
We’ve rounded up some of the best Black Friday TV sales from Amazon, Best Buy and Walmart to shop now. Many of these deals have been extended through the weekend and prices were accurate as of this article’s publication, but as with all Cyber Week deals, the offers could change at any time.
Whether you’re a film buff looking to upgrade your home theater experience, or a sports fan who wants a better (and bigger) TV with less lag and blur, here are the Black Friday weekend TV deals worth picking up this year.
TCL 55″ Class F35 Series 4K UHD HDR LED Smart Fire TV
This 55-inch TCL TV is already an excellent deal at its regular $329 price point, but Best Buy’s Black Friday sale has it marked down by almost 50% off. The smart TV pairs easily with all your favorite streaming apps, with content in 4K UHD resolution. Best Buy lets you order a TV online for same-day store pickup or you can select free home delivery. This is a Best Buy Black Friday doorbuster deal and it’s selling fast so we recommend adding it to your cart now.
INSIGNIA 50″ Class F50 Series LED 4K UHD Smart Fire TV
Amazon’s Insignia Fire TV is a great entry-level Smart TV, with a crisp 4K display and an included remote that includes voice control functions, so you can ask Alexa to change channels, adjust settings and more. The 50-inch size makes this ideal for a bedroom, work space or small apartment.
Roku 50″ Select Series 4K HDR TV
Roku TVs are one of the best values in home entertainment, with more than 400 free television channels built into your Roku ecosystem, so you can always find a TV show or movie to watch without needing a streaming service or cable. Features-wise, this 50-inch TV features 4K picture quality and HDR color for brighter, more vivid images on screen.
INSIGNIA 65″ Class F50 Series LED 4K UHD Smart Fire TV
A 65-inch TV is the new norm when it comes to screen size, and Amazon’s Black Friday deals let you snag a 65-inch 4K set for under $300. This is one of the best deals we’re seeing this year and it’s sure to sell out fast, so we suggest picking it up while the deal is still live.
Sony BRAVIA 2 43″ 4K Ultra HD LED Smart TV
Sony TVs almost never go on sale and this Black Friday deal gets you one of the brand’s signature BRAVIA sets for just $368. This 43-inch TV features a brilliant 4K LED screen with cinema-style Dolby Atmos sound and a processor that automatically upscales content for clarity and contrasts. The TV has built-in support for Apple AirPlay 2 and Google Cast, and it’s great for gaming too, with BRAVIA-exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality and reduces motion blur.
Samsung 75” Class Q6F Series QLED 4K UHD TV
Best Buy’s Black Friday TV deals include this bestselling Samsung model discounted to just $599. Get 4K resolution on a big 75-inch display, with Samsung’s smart processor automatically optimizing audio and picture quality. Nano-sized “Quantum Dots,” meantime, work together to crate “100% color volume” on screen, no matter how bright or dark your room — or the scene — is. Samsung’s Bixby voice assistant is built-in, allowing you to use your voice to launch apps, control settings, use the TV as a smart home hub and more.
TCL 75″ Class QM6K Series 4K HDR TV
I’ve used a TCL TV for years and it’s one of the best everyday picks for watching live sports, TV shows, movies or gaming. Picture quality is consistent with high brightness and sharp contrasts, and the Dolby Atmos audio (via an ONKYO 2.1 speaker system with built-in subwoofer) is surprisingly loud and immersive. This Black Friday deal gets you a 75-inch set with TCL’s QD-Mini LED technology that delivers more than a billion colors on screen for better image accuracy. With built-in Google TV and an included voice remote, this is a TV that’s sure to deliver on all fronts.
LG 75″ Class QNED evo AI Mini LED 4K Smart TV
LG is one of the best TV brands on the market today and Amazon’s Black Friday sale gives you a chance to snag a 75-inch LG QNED TV for under $900. The picture quality in an LG set is instantly noticeable when compared to cheaper brands and models, with incredibly evocative images that are less muddled and less flat. As one reviewer notes, this TV offers, “Fabulous picture, so clear and lifelike,” while another notes that he his Xbox and PS5 games look more realistic on the screen, saying, “If you are a gamer you will not be disappointed.”
Samsung 65″ Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV
Ask anyone who owns a Samsung Frame TV and they’ll immediately tell you how much they love it (this author included). The slim and minimalist unit sits discreetly on your wall and doubles as artwork when you’re not using it to watch TV. The anti-reflection display gives off a matte finish to eliminate annoying glare during the daytime, while Samsung’s “One Connect Box” eliminates wire clutter by powering the TV and connecting streaming and gaming devices with a single cable. A bonus: access thousands of hours of content with Samsung TV Plus’ more than 400 free channels. Get the Samsung Frame on sale for under $1,000 for a limited time with this Black Friday deal.
Hisense 98″ Class QD5 Series QLED 4K UHD Smart Google TV
The best Black Friday TV deal we’re seeing is for this massive 98-inch Hisense unit, on sale for 57% off. Getting a 98-inch TV for under $1,000 is virtually unheard of, especially from a trusted brand like Hisense. This one has all the bells and whistles you’d want in a big-screen TV, like a QLED display, Dolby Vision HDR imaging and Dolby Atmos sound, and a 4K upscaler that uses AI to enhance low-resolution content to as close to 4K quality as possible.
Sony 85″ Class 4K Ultra HD BRAVIA 3 LED Smart TV
Another Sony Black Friday TV deal gets you this 85-inch model for its lowest price of the year. The BRAVIA 3 unit is one of the most popular Sony sets online, with crystal clear images even in sunlight and a slim and sleek look. This is also one of the best-reviewed units online, with one Amazon reviewer praising its “Spectacular picture with 4K and HDR,” while another adds that, “We don’t need a soundbar since it sounds pretty good [on its own].”
LG 65″ Class OLED evo AI 4K Smart TV
Many reviewers and TV viewers alike swear by an OLED set, and LG makes one of the best OLED TVs available today. This 65-inch set promises “perfect blacks” and “perfect colors,” with incredibly realistic images no matter the room setup or lighting. LG’s intelligent AI automatically enhances depth, color and clarity while upscaling content to near-4K quality. A built-in “Filmmaker Mode,” meantime, turns off any post-processing effects to display the movie with the original aspect ratios and colors — I.e. as close as possible to how the filmmaker intended.
LG 100″ QNED evo AI Mini LED 4K UHD TV
And if you really want to go big, Walmart has this soaring 100-inch LG TV on sale for under $3,000 for Black Friday. Transform your home theater experience into a cinema-style experience with this giant 4K TV, which features HDR10 PRO picture quality and loud, immersive sound from the built-in speakers (though we recommend adding a sound bar or sound system to really turn it up). If you’re hosting movie night or a sports viewing party, this is the TV for you.