2024: A Year of Growth and Innovation
Gift Card Scams? Not on Sue’s Watch
Our Impact
BBB Institute continues to expand the reach and impact of its programs, including outreach to those communities who are more susceptible to scams.
BBB Scam Tracker users saved an estimated $24.3 million by avoiding scams.
More than 12,000 subscribers to our newsletters.
1,931 military consumers reached through our Military and Veterans Initiative.
More than 10 million views of BBB Scam Tracker with 307,000 people taking action by reporting a scam.
We work with a network of 91 BBBs across North America to promote better business and empower consumers to foster a trusted marketplace for all.
Over 100,000 participants in more than 500 cities attended Fighting Financial Fraud workshops and events.
Our Programs
BBB Institute develops its programs based on…- Real-time data reported to BBB by consumers and businesses
- Timely BBB research about the latest marketplace challenges
- Critical needs BBBs are witnessing in their communities.
Online Tools & Publications
BBB Institute for Marketplace Trust offers a wide range of free tools and publications for consumers and businesses, such as our Scam Prevention Guide, which helps you gain the knowledge you need to protect yourself, and our Scam Survival Toolkit, which connects you with critical resources if you are impacted by a scam. And there’s much more!
BBB Scam Tracker
BBB Scam Tracker is an online tool that empowers consumers and businesses to report scams, but also to search published reports to spot and avoid them. The information reported to BBB Scam Tracker enables BBB Institute to publish timely research and develop effective consumer education programs that are delivered by the network of BBBs in communities across the U.S. and Canada.
BBB Scam Survival Toolkit
Funding provided to BBB Institute for Marketplace Trust allows us to sustain and grow our programs and resources.
See what’s new!
Explore our blog to read about the latest happenings at the BBB Institute for Marketplace Trust.
By Luke Vander Linden, Retail & Hospitality ISAC When you run a small business, you likely depend on outside partners more than larger companies. Payroll services, credit card processors, scheduling apps, and suppliers of all kinds keep things running smoothly. But when attackers break through the cyber-defenses of one of those vendors, the damage doesn’t […]
Gift card scams are a problem. That’s why we’re excited to introduce Sue, the animated face of our new awareness campaign. She may be in 2D, but her mission is anything but flat. She’s here to raise awareness, deliver clear guidance, and empower people to recognize red flags before it’s too late. Sue brings more […]
Military Consumer Month 2025 If your family is gearing up for a Permanent Change of Station (PCS), you’re probably balancing a long checklist—packing, paperwork, housing, school enrollment, maybe even saying goodbye to a beloved community. But there’s one more thing to watch for: scammers looking to take advantage of military families on the move. During […]
Military Consumer Month 2025 Scammers thrive in silence. That’s why starting the conversation—with your family, unit, neighbors, or fellow veterans—is one of the most powerful ways to fight fraud. During Military Consumer Month 2025, we’re not just encouraging the military community to report scams—we’re asking you to talk about them. Because when we talk, we […]
Military Consumer Month 2025 Service. Sacrifice. Strength in unity. These core values define the military community—and they’re also why your voice is vital in the fight against scams and fraud targeting military families. This Military Consumer Month 2025 and throughout the year, we urge active-duty service members, veterans, and military families to take a stand: […]
BBB Institute is thrilled to welcome three new members to its Board of Directors: Shweta Chaubey, founder of S. Chaubey Law, Kami Hoskins, Of Counsel, Spencer Fane LLP, and Marcus Mayo, founder and CEO of Continuum Companies, Inc. “The BBB Institute Board is pleased to announce the addition of three new members who offer unique […]
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Better Business Bureau® is proud to announce that BBB Scam Tracker received an award from the Global Anti-Scam Alliance (GASA) and ScamAdviser.com as Best Scam Fighting Tool of the Year. “We are incredibly proud of BBB Scam Tracker and grateful for this recognition from the Global Anti-Scam Alliance,” says Melissa Lanning Trumpower, Executive Director of BBB Institute for Marketplace Trust (BBB Institute), the educational foundation of the International Association of Better […]
We are thrilled to welcome Matthew Fehling and Steven Lepper to our BBB Institute for Marketplace Trust Board of Directors! As president and CEO of the BBB Serving the Pacific Southwest, Matthew Fehling leads one of the most active BBBs in the country. He is an innovative thinker who introduced ignite sparked by BBB, a first-of-its-kind business and community […]
Anyone can be defrauded by an employment scam. In this informative video, data shared from the 2022 BBB Scam Tracker Risk Report sheds light on how these scams are perpetrated, who is being targeted, and the behaviors and other factors that may influence a person’s susceptibility. A first-hand account of an employment scam is told to demonstrate […]
The BBB Scam Prevention Guide was designed to help consumers and small businesses recognize and avoid online scams and fraud. The Scam Prevention Guide provides an interactive experience to deliver articles, quizzes, research and the exclusive BBB Risk Calculator. Visit www.bbb.org/scam-prevention to learn more. This interactive online guide features multiple ways to learn about scams […]