Content Marketing Analytics & Data

Why Media Mix Modeling Matters for Marketers Now [Video]
Content Marketing Analytics & Data
Why Media Mix Modeling Matters for Marketers Now [Video]Why Media Mix Modeling Matters for Marketers Now [Video]

Want to know what marketing works for your brand? What about the impact of an incremental change in spending? Consider a media mix model. But you'd better do it right, or it’s about as helpful as trusting your gut and Google Analytics.

byContent Marketing Institute Team
Aug 28, 2025
Content Marketing Analytics & Data
How To Choose the Best Marketing Analytics and Attribution Strategy (Think Customers)How To Choose the Best Marketing Analytics and Attribution Strategy
byAnn Gynn
Jul 29, 2025
5 Min Read
How To Measure Content Performance When the Data Disappears
Measurement & Optimization
How To Measure Content Performance When the Data DisappearsHow To Measure Content Performance When the Data Disappears
byContent Marketing Institute Team
May 1, 2025
Go Inside Etsy’s Data Lab To Master Geo-Targeted Marketing
Measurement & Optimization
Go Inside Etsy’s Data Lab To Master Geo-Targeted MarketingGo Inside Etsy’s Data Lab To Master Geo-Targeted Marketing
byContent Marketing Institute Team
Apr 24, 2025
Content Marketing Analytics & Data
How To Fix Marketing’s Failed Data-Driven DreamHow To Fix Marketing’s Failed Data-Driven Dream
by Robert Rose
Mar 31, 2025
How One Brand Solved the Marketing Attribution Puzzle
Measurement & Optimization
How One Brand Solved the Marketing Attribution Puzzle [Video]How One Brand Solved the Marketing Attribution Puzzle [Video]
byContent Marketing Institute Team
Mar 27, 2025
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear
Measurement & Optimization
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Jan 30, 2025
|
2 Min Read
byContent Marketing Institute Team
How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data
Content Marketing Analytics & Data
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
Jan 23, 2025
|
9 Min Read
byContent Marketing Institute Team
The 411 on Data Cleaning, Modeling, and Governance for Marketers
Content Marketing Analytics & Data
The 411 on Data Cleaning, Modeling, and Governance for Marketers
The 411 on Data Cleaning, Modeling, and Governance for Marketers
Dec 2, 2024
|
7 Min Read
byDennis Shiao
How To Battle Organic Search Analytics in the AI Era
Content Marketing Analytics & Data
How To Battle Organic Search Analytics in the AI Era
How To Battle Organic Search Analytics in the AI Era
Nov 18, 2024
|
8 Min Read
byDennis Shiao
How To Find the Truth in Data and Marketing Analytics
Content Marketing Analytics & Data
How To Find the Truth in Data and Marketing Analytics
How To Find the Truth in Data and Marketing Analytics
Nov 4, 2024
|
8 Min Read
byDennis Shiao
How To Set Up a Content Scoring Process for Better Decisions
Content Marketing Analytics & Data
How To Set Up a Content Scoring Process for Better Decisions
How To Set Up a Content Scoring Process for Better Decisions
Oct 24, 2024
|
14 Min Read
byLindy Roux
How To Find Your Way Through the Marketing Analytics Maze
Content Marketing Analytics & Data
How To Find Your Way Through the Marketing Analytics Maze
How To Find Your Way Through the Marketing Analytics Maze
Sep 26, 2024
|
8 Min Read
byAnn Gynn
How To Do Data Storytelling and Gain More Support in Your Organization
Content Marketing Analytics & Data
How To Improve Data Storytelling and Gain More Support in Your Organization
How To Improve Data Storytelling and Gain More Support in Your Organization
Sep 23, 2024
|
8 Min Read
byDennis Shiao
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Content Marketing Analytics & Data
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Jul 8, 2024
|
6 Min Read
byAnn Gynn
Why Brand-Building Matters, Even When You Can’t Measure It
Content Marketing Analytics & Data
Why Brand-Building Matters, Even When You Can’t Measure It
Why Brand-Building Matters, Even When You Can’t Measure It
Jun 25, 2024
|
6 Min Read
by Robert Rose
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Content Marketing Analytics & Data
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Apr 30, 2024
|
9 Min Read
by Robert Rose
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
Content Marketing Analytics & Data
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
Apr 25, 2024
|
14 Min Read
byKiera Wiatrak
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Content Marketing Analytics & Data
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Jan 5, 2024
|
4 Min Read
byContent Marketing Institute Team
Why Learning GA4 Is So Hard – And What To Do About It
Content Marketing Analytics & Data
Why Learning GA4 Is So Hard – And What To Do About It
Why Learning GA4 Is So Hard – And What To Do About It
Aug 3, 2023
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11 Min Read
byJodi Harris
An At-a-Glance Guide to GA4’s Game-Changers
Content Marketing Analytics & Data
An At-a-Glance Guide to GA4’s Game-Changers
An At-a-Glance Guide to GA4’s Game-Changers
Jun 22, 2023
|
5 Min Read
byJodi Harris
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
Content Marketing Analytics & Data
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
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9 Min Read
by Robert Rose
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
Content Marketing Analytics & Data
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
May 10, 2023
|
6 Min Read
byKiera Wiatrak
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Content Marketing Analytics & Data
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Feb 23, 2023
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6 Min Read
byAleh Barysevich
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Content Marketing Analytics & Data
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Jan 12, 2023
|
8 Min Read
byAnn Gynn
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Content Marketing Analytics & Data
A 4-Step Customer Journey Map Process for Better Content Results [Template]
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Apr 4, 2022
|
9 Min Read
byJodi Harris
These 4 Analytics Oversights Mess With Your Content Performance Plan
Content Marketing Analytics & Data
These 4 Analytics Oversights Mess With Your Content Performance Plan
These 4 Analytics Oversights Mess With Your Content Performance Plan
Oct 4, 2021
|
8 Min Read
byJodi Harris
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
Content Marketing Analytics & Data
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
Aug 19, 2021
|
9 Min Read
byAnn Gynn
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Content Marketing Analytics & Data
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Jul 12, 2021
|
7 Min Read
byAnn Gynn
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Analytics & Data
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Jun 17, 2021
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17 Min Read
byKim Moutsos
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
Content Marketing Analytics & Data
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
Apr 21, 2021
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8 Min Read
by Robert Rose
How to Make a Better Content Marketing Case With ROI
Content Marketing Analytics & Data
How to Make a Better Content Marketing Case With ROI
How to Make a Better Content Marketing Case With ROI
Mar 4, 2021
|
9 Min Read
byMichael Brenner
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Content Marketing Analytics & Data
How Marriott, NerdWallet, and Adobe Measure Content Marketing
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Dec 9, 2020
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8 Min Read
byKim Moutsos
How to Create a Performance Dashboard for Your Content Team [Tools]
Content Marketing Analytics & Data
How to Create a Performance Dashboard for Your Content Team [Tools]
How to Create a Performance Dashboard for Your Content Team [Tools]
Dec 2, 2020
|
6 Min Read
byAnn Smarty
How to Get Creatives to Harmonize With Metrics
Content Marketing Analytics & Data
How to Get Creatives to Harmonize With Metrics
How to Get Creatives to Harmonize With Metrics
Oct 13, 2020
|
7 Min Read
byJennifer Goforth Gregory
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