Kit vs Mailchimp
Built for creators ready to scale their businesses
Mailchimp helps you send campaigns. Kit helps you grow a creator business—with subscriber-based pricing, built-in commerce, and automations that sell while you create.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Kit is integral because it's the hub of the business.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
14-day free trial. No card required.
Why creators choose Kit over Mailchimp
When you’re building a business from your expertise, you need email marketing designed around how creators actually work.
14-day free trial. No card required.
Kit vs Mailchimp
Creators choose Kit over Mailchimp when they want email marketing that truly understands how to build a business from expertise, regardless of size.
| Feature | Kit | Mailchimp |
|---|---|---|
Growth & subscribers | ||
| Creator-to-creator referral network (Recommendations) | ||
| Landing pages | Unlimited | |
| Subscribe forms | ||
| Form customization | Advanced | |
| Newsletter feed page (Creator Profile) | ||
| Custom domains | ||
| Lead magnet delivery | ||
| Subscriber pricing model | Subscriber based. Pay once per subscriber. Only pay for active subscribers. | List-based. Pay for same subscriber on multiple lists. Pay for subscriber, non-subscribed, and unsubscribed. |
| Email sends | Unlimited | Limited |
| Automated email sequences | Unlimited | |
| Publish newsletter posts to web | ||
| Drag-and-drop editor | ||
| Email templates | ||
| Custom CSS/HTML | ||
| Personalized content | ||
| Reusable content blocks | ||
| A/B testing | Subject lines, Email content | Subject line, Email content, From name, Send time |
| Integrated email rich media | Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | Canva, Shopify, Instagram, Unsplash |
| Deliverability rates | 99.80% | Not shared |
Automation | ||
| Visual automations | Unlimited | Limited |
| Visual automation builder | ||
| Automation templates | ||
| Entry triggers (forms, tags, purchases, custom fields) | ||
| Event triggers (date-based, purchase-based) | ||
| Click-based link triggers | ||
| Integrated automations | Thinkific, Calendly, Typeform etc. | Limited / via Zapier |
| Delay steps | ||
| Conditions & split paths | ||
| Multiple entry points per automation | ||
| Re-enter automations | ||
Monetization | ||
| Paid newsletters | ||
| Digital products & subscriptions | ||
| Ads & Sponsor network | Beta | |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | ||
Reporting | ||
| Deliverability insights | ||
| Attribution | ||
| Subscriber scoring | ||
| Subscriber journey & purchase history | ||
| Product & revenue reporting | ||
Integrations & support | ||
| Native third-party integrations | 100+ | 300+ |
| App marketplace | ||
| API access | ||
| 24/7 support | ||
| Migration support | ||
Join thousands of professional creators using Kit to grow their businesses
14-day free trial. No credit card required.
Move from Mailchimp to Kit for free
Get a free migration from Mailchimp to Kit with little downtime if you’re on a Creator or Creator Pro plan. Our team handles the technical work—importing subscribers, rebuilding landing pages, and transferring your content—so you can get back to writing, creating, and growing your business.
Migrate your creator business to Kit
14-day free trial. No card required.
Matthew McConaughey
NYT Bestselling Author
FAQs
Common questions about switching to Kit.