International benchmarking
Got a question? Come to us
egta members can contact the team each time they have a question related to television/video or radio/audio advertising. In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members’ questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a give and take basis. The results of surveys conducted by our team are made available to members who participated in the questionnaire.
If you your company did not participate in a given survey, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Need more information?
Contact the egta team.
Questions/topics
- How does back-to-back placements between competing brands may affect advertising effectiveness, attention, brand perception, recall, or other relevant KPIs.
- Do you have any research that shows whether such adjacency has a positive, neutral, or negative impact?
Questions/topics
- Mergers and Deals
- Beyond Mergers, Acquisitions and Joint Ventures
- Other partnerships
Questions/topics
This survey provides information from 34 participants (covering 48 streaming platforms) about the following topics:
- Distribution pipelines
- Content available on the platform
- Business model
- User identification
- Ad formats
- Ad load and skippability
- Pricing and sales
- Measurement and data
- Viewing trends
Questions/topics
- Does your organization accept Google DV360 as a DSP for purchasing inventory?
- For which types of inventory do you accept DV360?
- Would you agree to share a list of brands/agencies who usually purchase your inventory through DV360?
- Would you be interested to be connected with other egta members who work with DV360 to further discuss the topic?
Questions/topics
- What is the average TV spot length in an ad break (in seconds)?
- What is the share (%) of 20 second spots within your total ad inventory?
Questions/topics
Questions included in the survey:
- How do you expect the market to evolve in terms of ad spend (ideally provide a number or at least a braket – if not available or if confidential, please indicate if “growing / flat / decline”)
- For Total media, Linear TV, Streaming, Radio, Audio:
- If possible, please indicate approx. expected % year-on-year change (number or a braket) for 2025 vs 2024
- If possible, please indicate approx. expected % year-on-year change (number or a braket) for 2026 vs 2025
- What breakdown of your advertising revenues do you expect for 2025 between linear and digital?
- What breakdown of your advertising revenues do you expect for 2026 between linear and digital?
- Are there specific sectors or industries where you foresee increased or decreased advertising investments in 2026?
- Please list the key factors contributing to these predictions
Questions/topics
Insights on whether digital simulcast listeners have different listening habits/peaks compared to the live FM ones and what is the incremental reach of digital simulcast radio listening to FM broadcast.
Questions/topics
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Questions/topics
Compilation of research, insights, case studies, and tips to help you tap into FMCG budgets.
Questions/topics
A compilation of the latest studies on how attention is measured in radio and audio – and why it matters.
Questions/topics
1. What is the time band of prime time?
2. How are advertising breaks distributed within an hour of broadcast during prime time?
3. When do advertising breaks occur during prime time? (before, during and/or after a program?)
4. What is the average number of ad breaks per hour during prime time?
5. Does the placement of ad breaks vary by program type, program length or moment of the day?
6. Do you have any rules on which programme never get interrupted by an ad break?
7. What is the average duration?
8. Does the length vary by program type, program length, time of the day?
9. Is there a legally defined maximum duration of commercials per hour?
10. Do you have any limits (self-imposed, or by law), regarding two clients from the same sector within the same ad break?
Questions/topics
1. Has your sales house had any experience with gaming advertising (e.g. product placement or ads in and around mobile games, console games, or PC games)?
1.A. If yes, can you please describe your experience/offering? For example: What kind of offering & campaigns have you run?
1.B. If yes, what was the outcome of the campaign/s? Can you share any KPIs?
2. Has your sales house had any experience with ads in e-sports events or gaming streams (such as on Twitch or own platforms)?
2.A. If yes, can you please describe your experience/offering? For example: What kind of offering & campaigns have you run?
2.B. If yes, what was the outcome of the campaign/s? Can you share any KPIs?
3. Has your sales house had any experience with creating custom games, for clients or your own brand?
3.A. If yes, can you please describe your experience? What type of games were created?