Knowledge Hub Library
Discover industry insights
Welcome to our library of industry insights! Delve into our extensive collection featuring innovative business case studies, latest research, and best practice examples showcasing the power of multiplatform TV and audio. These resources are curated for you and cover a diverse array of industry topics and challenges, and offer valuable guidance and inspiration for TV and audio professionals. Learn from the best in our industry, get inspired, and explore the wealth of resources available at your fingertips.
Transfer Media turns leftover TV airtime into real-world commerce experiments that prove channel value and bring fresh revenue.
Canal+ Brand Solutions shows how shorter ad pods can sharply lift recall, brand image, and viewers’ intent to engage.
‘Power of Audio’ delivers a compelling argument for the role of audio in integrated marketing strategies. The creative campaign offers both inspiration and evidence that audio deserves strategic consideration as a primary channel capable of driving significant business impact.
Radio is not only a daily companion, but also a powerful connector. When radio speaks, millions around the world listen simultaneously, creating collective experiences that turn awareness into action.
For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.
Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.
When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore.
DPG Media is enhancing its sales-house platform with Ad Manager+, incorporating AI optimization, audience expansion, creative tools, and workflow support.
ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns.
Check out the latest industry stats that prove why podcasts are a must-have in any modern marketing strategy.
RMB is backing Balnz, a start-up that turns reduced screen time into rewards: a fresh path for sales houses to diversify revenues while tackling societal issues.
In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. This project demonstrates how a familiar advertising format can be elevated through technology.
The success of the McDelivery dynamic audio campaign was exceptional, delivering impressive business and brand metric results.
Radio gave Cadbury a unique platform to be both locally personal and nationally relevant. In a world dominated by visual media, Cadbury Snack’s“ audio-first election” cut through by simply sounding different.
In a major step toward modernization and efficiency, Screenforce have collaborated with TV broadcasters in the Netherlands have launched SpotDeli, a centralized platform for submitting TV commercials.









