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Customer Experience Consulting

Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth
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Customer experience transformation

We put customer experience strategy at the center of your business. With deep expertise in customer journey mapping and design, platform implementation and data and AI consulting, we help you harness best-in-class technologies to drive transformation across the customer lifecycle. This spans marketing, commerce, sales and service, thereby positioning your business at a competitive advantage.

Benefits
Local resources, global scale  

One of the largest experience design practices in the world, with nearly 60 design studios. We have a global network of strategists, designers, developers, technologists and data architects with deep industry, AI and ISV expertise.

End-to-end capabilities  

IBM Consulting® offers true end-to-end capabilities at scale. Covering everything from experience strategy to the design, delivery and optimization of employee and customer experience management, harnessing the data, tools and technologies that make them possible.

World-class strategic partnerships 

In addition to our world-class AI and Cloud technologies, IBM® works with a diverse ecosystem of partners to create value and differentiation through the development of exceptional employee and customer engagement initiatives.

Capabilities Experience, product and service design

IBM iX® helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Explore IBM iX
Digital commerce consulting

We are a platform-agnostic digital commerce services provider, helping companies transform their omnichannel commerce experience with AI and automation, making commerce truly intelligent.

Discover digital commerce
Modernize B2B and B2C marketing

We help companies deliver more personalized experiences powered by data and AI, transforming their end-to-end marketing operations spanning people, process and platforms.

Learn about marketing transformation
Customer service innovation

With customer service topping the investment priorities of executives for generative AI, we help modernize customer and field service operations with data and AI. 

Explore our services
Sales transformation consulting

IBM iX helps you transform sales and revenue operations, offering end-to-end services to better understand customers, recognize their touchpoints, improve their digital experience and meet them in their channel of choice.

Modernize your strategies
Digital product engineering

Using deep product engineering expertise, IBM Consulting helps you build the right product, the right methodologies, for the right market opportunity to make your digital product a success.

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Co-create with IBM Garage™
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Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.

Learn more Talk to an IBM Garage expert
Strategic partnerships
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Microsoft
Unlock the full potential of Microsoft Cloud with our expert guidance and tailor-made solutions. Trust IBM Consulting to help you migrate, modernize, and manage on Microsoft Cloud, leveraging AI and 30 years of partnership expertise.
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Power CX with SAP
Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP customer experience (CX) and CRM solutions.
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Personalized experiences with IBM and Adobe
Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.
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Create business value with Salesforce
Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities and the data insights needed to deliver impact.
AI in your industry
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Financial services
Modernize core banking and payments and build resilient digital foundations that endure disruption
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Energy & utilities
Transformative solutions that turn sustainability ambition into action
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Government
Transforming government readiness and resilience for an increasingly uncertain world
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Telecommunications
Optimize operations and technical investment that create revenue-generating solutions for the changing world of communications
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Retail
Improve contact center productivity, optimize and deliver a seamless omni-channel customer experience with retail technology solutions.

Insights

Get the best of IBM in your inbox. Select from our collection of curated newsletters that deliver thought-provoking insights on emerging trends.

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Reimagine how AI, platforms, and people come together to serve the customer. Read the report
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Generative AI promises to elevate customer expectations and give you the tools to meet them
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How to go from bottlenecks to breakthrough ROI. A study in partnership with Adobe and AWS.
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Your customer service is the best foundation to demonstrate generative AI success
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