SEO For Bankruptcy Lawyers
As a bankruptcy lawyer, you need to know how to be visible to people who can substantially benefit from your expertise. Acquiring clients allows you to build a sustainable practice, while offering help to people going through difficult times.
Many people seeking legal help use online platforms. This makes an online presence integral to catching the attention of potential clients. Search engine optimization (SEO) helps attorneys increase their visibility on search engines like Google and Bing.
Levy Online is a specialized digital marketing agency for law firms. We understand the criticalness of SEO for bankruptcy lawyers. Our team of specialists helps lawyers rank higher on search engines.
Learn more about SEO for bankruptcy law firms to increase traffic to your website and encourage visitors to take the intended action.
Why Is SEO Non-Negotiable for Modern Bankruptcy Law Firms?
Search engine optimization for bankruptcy attorneys is vital.
Here is why:
Reach Clients Actively Seeking Help
Typically, many people struggling with debt actively seek help online, searching for queries related to bankruptcy. For example, “how to file for bankruptcy,” “bankruptcy lawyer near me,” or “debt relief options.”
When searching for these terms, they intend to find an attorney who can help them understand their options and navigate the bankruptcy process.
They usually come across several law firms on the search engine results page (SERP). Implementing search engine optimization for bankruptcy lawyers is essential to being visible to these users.
Outpace Your Competition in a Competitive Market
Modern law firms employ different strategies to rank higher on SERPs. Effective SEO strategies can give you a competitive advantage. Using the right keywords, posting informative content, and employing technical SEO techniques can help you stand out.
Marketing for law firms is our expertise. We know the best ways to make a law firm grab the attention of its target audience in a saturated market.
Build Trust and Authority Online
Ranking higher on a search engine signals that your website is trustworthy and authoritative. Potential clients will likely conclude that you must have high-quality and relevant information for search engines to prioritize your website. Consequently, you would have built trust and authority before a user even clicks on your website.
To maintain this trust and authority, you should have high-quality content on the site. The perception a user has should be realized. You don’t want to have users leaving your website a few seconds after clicking it because it does not offer relevant information.
Generate Consistent and Qualified Bankruptcy Attorney Leads
You can get a good number of valuable bankruptcy attorney leads if users perceive your website as credible. Numerous SEO strategies allow businesses to attract the attention of a more targeted audience. For example, you can drive traffic from users in a specific geographical area. Relevant keywords like “bankruptcy attorney in (city/neighborhood)” can make you visible to users actively looking for bankruptcy help in your chosen area.
Some Of Our Clients
Our Comprehensive SEO Services for Bankruptcy Lawyers
Levy Online offers different bankruptcy lawyer SEO services to help law firms achieve their marketing goals. Here are seven services that can substantially benefit your practice:
Keyword Research and Strategy for Bankruptcy Law
As aforementioned, it’s beneficial to know the terms potential clients use when searching for bankruptcy lawyers. Nonetheless, you want to use keywords that are most likely to convert. That’s why we conduct keyword research. We help bankruptcy lawyers identify terms with high search volumes.
Our keyword research and strategy service ensure lawyers use the right keywords. We use tools, such as Semrush, Ahrefs, Google Keyword Planner, and Moz Keyword Explorer, to uncover high-intent keywords, and then our experts choose those that will have the highest impact on a firm.
The development of a tailored keyword strategy that aligns with your firm’s specific services and target audience is crucial in increasing your conversion rates.
Technical SEO for Easy Crawling and Indexing
Search engines use crawling and indexing to discover, analyze, and store web content. Crawlers, also called bots or spiders, are automated programs that systematically explore the internet to discover websites. They follow links to discover new and updated content. Indexing is the process by which the content discovered by crawlers is organized and stored. When a user searches for a query, search engines find relevant content indexed in their database to display results to the user.
Technical SEO strategies optimize a website’s infrastructure for crawlers. These techniques ensure a website can be easily discovered and, in turn, be indexed.
Examples of the technical SEO services we offer for easy crawling and indexing are website speed optimization, mobile-friendliness, site architecture, schema markup implementation, robots.txt and sitemap optimization, and fixing crawl errors.
On-Page Optimization To Make a Website Search Engine Friendly
Our bankruptcy lawyer marketing services include optimizing a website’s pages. We do this through content optimization. Our team will help you create high-quality content — content that is informative and makes you credible.
We use quality title tags and meta descriptions to help users and search engines understand topics and how they are relevant to their queries. We also use header tags to improve readability and enhance user experience. Our strategic use of keywords makes our clients’ websites search engine friendly.
Technical on-page optimization is also vital in ranking on top of search engines. Levy Online helps clients improve their websites’ structure, performance, and overall functionality. We do this using internal linking, ensuring pages load quickly, making a website mobile friendly, and using clear, descriptive URLs.
We offer web development services to help clients have a website that improves user experience as soon as they click on a site.
Local SEO for Bankruptcy Attorneys To Connect With the Community
Appearing on top of local SERPs is crucial for lawyers who primarily serve a specific geographic area. Our agency offers local SEO services to ensure such lawyers are visible in local searches. These include Google My Business optimization, local citations, and local link building.
Local SEO allows bankruptcy lawyers to maximize their chances of connecting with the community. If you want to help individuals in debt within a particular area, you need to optimize local SEO.
High-Quality Content Creation Focused on Bankruptcy Law
When users click on your website, chances are they are looking for content that helps them understand their options. Therefore, you need to have high-quality content focused on bankruptcy law. Blog posts, videos, case studies, frequently asked questions, and client success stories can help showcase your expertise and commitment to helping clients protect their assets and overall well-being.
You can write content about the different types of bankruptcy, how to file for bankruptcy, factors that can lead to financial struggles, common mistakes people make when dealing with debt, how to navigate the emotions of declaring bankruptcy, the impact of bankruptcy on credit score, and so on.
Informative and engaging content plays an integral role in attracting and converting potential clients. When an individual benefits from your content, they are more likely to contact you.
Strategic Link Building for Authority and Trust
Search engines view websites linked on other sites as credible sources of information. Accordingly, they rank them higher. However, you need to acquire high-quality backlinks from reputable sources to improve your website’s authority and search engine rankings. Having backlinks on low-quality websites or spammy comments on blogs can result in the opposite effect.
Our team will use effective link-building strategies to help your website maintain its trustworthiness.
Performance Monitoring and Reporting To Track SEO Success
You need to know how the SEO techniques we employ are helping your bankruptcy law firm. Levy Online tracks key SEO metrics and provides regular reports to clients, so they can see progress and identify areas that need improvement.
See How our industry-leading marketing team can help your business
Why Choose Levy Online for Your Bankruptcy Lawyer SEO Needs?
Levy Online is experienced in marketing law firms. We have worked with lawyers for years, helping them be visible to potential clients. Our deep understanding of the legal industry allows us to help clients stand out despite it being highly competitive. We will offer you customized SEO strategies tailored to your firm.
Our marketing agency values transparent communication and a collaborative approach. We want to always be on the same page with clients. Further, our specialists focus on delivering tangible results and return on investment. Our proven track record of success for bankruptcy law firms makes us a reliable agency.
Contact us today to get quality SEO services for your bankruptcy law firm.
FAQ
What Kind of Bankruptcy Attorney Leads Can I Expect From SEO?
You can expect to rank higher on search engines, which translates to more website traffic. With an increased number of visitors, you can expect more inquiries — people asking about their options. And with more inquiries coming in, you can expect more people to convert to clients.
How Do You Target Clients Searching for Specific Types of Bankruptcy?
We use keywords related to specific types of bankruptcy to target these clients. Examples of the terms we use in such an instance include “Chapter 13 bankruptcy,” “Chapter 7 bankruptcy,” “Chapter 11 bankruptcy,” “business bankruptcy,” “personal bankruptcy,” “farm bankruptcy,” “debt relief,” “repayment plan,” and “debt restructuring.”
We also help lawyers target clients using location-specific keywords, such as “Chapter 13 bankruptcy attorney in (neighborhood).” Other strategies for catching the attention of a more targeted audience are having bankruptcy-type specific pages and paid advertising.
How Do You Ensure Ethical Bankruptcy Lawyer Marketing Practices?
We are strict about using marketing practices that adhere to legal advertising regulations. We will help you provide truthful and accurate information to clients. Besides, we use credible sources to avoid misleading claims. The content we provide for you will genuinely help potential clients understand their options.
Why Does Every Bankruptcy Lawyer Need Backlinks?
Backlinks help search engines identify websites with valuable content. When your website is linked on other sites, the perception that you are credible can help you rank higher. Ensure you get backlinks from high-quality websites.