Website optimization is the process of improving various aspects of a website to enhance their overall performance and effectiveness. It’s not about one thing; it’s a holistic approach. The key aspects of website optimization are search engine optimization (SEO), user experience (UX), and conversion. A good-performing website considers all of these aspects. Levy Online has…
PPC, or pay-per-click advertising, is when you run an advertisement on a platform and pay for the number of clicks, impressions, or goals you accomplish. It’s one of the fastest ways to get your business in front of potential customers. Local businesses and e-commerce businesses can use PPC to test products, services, and marketing messages…
B2B (business-to-business) marketing can be challenging to master because of the type of audience and demographic it is meant for. For 2026 and beyond, it is much more than completing transactions with other businesses. Instead, it is about building and fostering lasting relationships through technology and data. It is vital to understand what B2B marketing…
Are you pouring money into marketing campaigns for tons of viewers but none of them are turning into paying customers? You’re not alone. Many businesses launch ads, post content, or invest in tools without understanding how to track them effectively so they translate into actual profit. That’s where return on investment (ROI) comes in. This…
Website migration is the process of moving a website from one environment or platform to another. Examples include changing the domain name, moving from one web hosting provider to another, upgrading from the HTTP protocol to HTTPS, moving from one Content Management System (CMS) to another, and restructuring a site’s design or content. While website…
How you organize content on your website matters. Content strategy experienced a paradigm shift with the introduction of topic clusters. With this approach, related topics on a website are grouped around a central (pillar) page. This form of organization has existed for years, but formalizing and popularizing the pillar page, along with linking more detailed…
AI isn’t a buzzword in 2025, it’s embedded into the backbone of how brands are planning, creating, and scaling their content. Companies use it to predict what customers want before they even realize it themselves, and reap the revenue rewards to show for their efforts. To keep up with competition, you need to understand how…
Artificial intelligence (AI) has shifted the digital marketing landscape. It has made it possible for businesses to create customized experiences, generate more content, predict customer behavior, and increase engagement. AI-powered search engine optimization (SEO) is the application of AI and machine learning to optimize websites for search engines. It involves automating tasks, analyzing vast datasets,…
Local SEO has become one of the more important strategies for law firms to stand out in their communities. When someone searches for a term like “personal injury attorney near me,” you want your firm to show up at the top. Unfortunately, many firms miss out on an endless stream of clients because of easily…
Search engine optimization (SEO) and pay-per-click (PPC) are crucial components of search engine marketing with unique strengths. But which one should you choose? Which one will result in a higher return on investment (ROI)? If you have these questions, this guide discusses SEO vs. PPC for lawyers to help law firms make informed decisions when…
