Product analytics are no longer just for product teams 🚫 Learn how ALL functions can benefit from learning core product analytics skills: https://lnkd.in/eXitFbh8
Amplitude
Software Development
San Francisco, California 101,512 followers
We help companies build better products.
About us
We help companies unlock the power of their products. ⚡ • Join the team: http://amplitude.com/careers • Join the community: http://community.amplitude.com • Join our user groups: https://community.amplitude.com/p/groups
- Website
-
https://amplitude.com
External link for Amplitude
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, California
- Type
- Public Company
- Founded
- 2012
- Specialties
- Digital Analytics, Product Analytics, Marketing Analytics, Mobile Analytics, Mobile App Analytics, Feature Experimentation, Web Experimentation, Session Replay, Voice of Customer, Feature Management, Personalization, A/B Testing, Mobile App Optimization, Digital Adoption, Customer Journey Analytics, Customer Journey Mapping, User Research, Heatmapping, Data Governance, and Audience Activation
Products
![Click here to view Amplitude]()
Amplitude
Product Analytics Software
Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report. Learn how to optimize your digital products and business at amplitude.com.
Locations
Employees at Amplitude
Updates
-
AI-generated Ghibli comics aren't going to save your funnel 👀 Here's how to avoid the five most common pitfalls in vibe marketing: https://lnkd.in/es3sB_kU
-
🏆 And the Ampy Award for Excellence in Digital Analytics goes to... ...Bucket Store with partner Martinee (마티니아이오)! Learn how they modernized data, streamlined reporting, and powered smarter customer engagement: https://lnkd.in/ewg8kwvG
-
-
Amplitude reposted this
I’ve tested more AI visibility tools than I can count, and most of them slowed me down. Amplitude was the first one that felt like it understood the pace a startup actually operates at. The combination of the data and actionability of the rest of the platform makes us move 5x faster. As a CEO of a fast growing startup (Requesty) I always want to stay on top of how customers find us and how well we perform against competitors. Therefore AI visibility and SEO play hand in hand, meaning the tracking of certain keywords or terms that people search or ask for are crucial. Being an LLM gateway and being at the forefront of AI innovation means keywords and trends change weekly, therefore we track search terms extensively and now with Amplitude we combine our keyword data with topics, prompts and citations. Whenever we discover an interesting prompt, new search term, or trending topic, we use the Analyze Page functionality to evaluate how well our landing pages perform for that topic. Based on this feedback, we use AI to quickly generate 3–4 new landing pages following different strategic angles. Our goal is to launch these pages within a day of identifying the new trend, which helps us stay ahead of competitors and maximize brand visibility. Once our 3-4 landing pages are live, we will distribute traffic evenly on that specific page and measure a couple of key metrics: • conversion for that page • increase/decrease in search clicks for that keyword • increase/decrease in visibility % for AI on that topic • Cohort retention per keyword/topic Having one platform to analyze acquisition on the 'old' (seo/search) and the 'new' (AI) way has helped us scale our website improvements by 5x.
-
-
AI accelerates everything 🏎️💨 But without strong data governance, speed turns into risk. Here's how to build better frameworks, move fast with confidence, and keep your data from being a black box ⬛️ https://lnkd.in/etQwer_n
-
Amplitude reposted this
Spenser Skates has spent more than a decade building Amplitude from a YC startup into a public company, and in that time, he's had to reinvent himself just as much as the product. Joining the Lightcone pod, he talks through the shift from founder to large-company CEO, the skepticism his team initially had toward AI, and the moment they realized the next wave of analytics would require a full reset. He walks through the hard reorgs, the bottom-up experiments, and the mindset changes that let Amplitude move fast again. Tune in: https://lnkd.in/gteGVvSv
-
Good retention starts with good activation 🚀 Here's how to turn new users into loyal fans by mastering activation: https://lnkd.in/emUC7anr
-
These folks are redefining what it means to be data-driven. Meet your 2025 Ampy Award WINNERS! 🎉 🥁🥁🥁 drumroll, please 🥁🥁🥁 The Innovator: Pedro P., Anota AI ChAMP of the Year: Jeremy Echols, Glassdoor The Transformer: Daragh Kelly, The Economist The Visionary: Joseph Numpeli and Mayank Vats, Tira Excellence in Digital Analytics: Bucket Store with partner Martinee (마티니아이오) A+ in AI: COCACOLAFEMSA Pathfinders of the Year: Shawn Hymer, Palo Alto Software, Allyson Marks, AirDNA, and Mandy Chatigny, Toast Get to know them: https://lnkd.in/ewg8kwvG