We’re thrilled to share that TONE has won Best Wellness Category Launch at the Glossy Beauty & Wellness Awards. A huge thank you to our community and the incredible team who brought this innovation to life!
Arrae
Wellness and Fitness Services
We're a 100% natural wellness brand which empowers women to feel their best so they can be their best.
About us
- Website
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https://www.arrae.com
External link for Arrae
- Industry
- Wellness and Fitness Services
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at Arrae
Updates
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We’re officially at Target nationwide! ✨ So grateful to the team, our community, and everyone who’s supported us on this journey.
Okay everyone please calm down!! 😂 This week marks our largest retail expansion to date - Arrae is officially available nationwide at Target. We now have a full North American retail footprint, allowing us to serve our community wherever they shop - online, specialty, grocery, or big-box. Grateful beyond words to Emily Thompson and Ryan Hollingsworth for making this happen. Target has always been a dream retailer for us, and the brand alignment couldn’t be more perfect. I still remember our very first call and how excited I was about the possibility of this partnership and now, seeing it come to life feels surreal. To our team and retail partners: thank you for the relentless work and belief that made this possible. To see Arrae on shelves in every Target store across the country is truly a dream realized. Endcaps look clean, chic, and sexy. If you spot us, please take a photo and send it my way 🙌 Amy Sotnick Doug Waller Saagar Mehta Ji Cho MyLee Xiong Lindsey DiPilato
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Thank you, Forbes, for this incredible feature on our newest launch, MB-1 45+ 💫 We’re so proud to have partnered with Pamela Anderson on this campaign, who embodies the confidence and authenticity we wanted to bring to the forefront with MB-1 45+. This formula was designed to support women in perimenopause, menopause, and beyond — helping them embrace each chapter of life with strength, vitality, and ease. Read more here: https://lnkd.in/gPKJVJ7j
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Introducing: Pamela Anderson x arrae MB-1 45+ ✨ Meet a new era of support — our best-selling metabolic formula, rebuilt for women in perimenopause, menopause, and beyond. When we created MB-1 45+, we dreamed of working with Pamela Anderson, who embodies everything we wanted to highlight with this campaign: confidence and authenticity through every season of life. Pamela has always leveraged change as a superpower—evolving with each chapter and becoming increasingly, dare we say, iconic. That’s exactly what we wanted to amplify with MB-1 45+: because life isn’t about resisting change, it’s about embracing it with strength, vitality, and ease. Crafted with 8 clinically studied ingredients, MB-1 45+ supports: 🌟 Steady energy & mood 🌟 Craving control & metabolic health 🌟 Cortisol balance & estrogen levels 🌟 Improved stress & sleep Shop now on arrae.com ✨
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We are honored to be included in this list among so many incredible brands! Thank you WWD
Five years ago, the supplement aisle looked nothing like beauty. Today, WWD has named Arrae one of the most powerful beauty brands of 2025. When Siff and I started Arrae in 2020, our vision was simple: blur the lines between beauty and wellness. We would walk into a Sephora, see how far beauty had evolved, and dream of transforming the supplement aisle in the same way. Back then, supplements meant crunchy, granola, white bottles that didn’t speak to efficacy or experience. We set out to change that—and today, Arrae sits proudly on people’s bedside tables. Five years later, that vision is becoming reality. The lines between beauty and wellness are finally converging, and I’m proud that Arrae is helping lead the way. A big thank you to WWD for recognizing this vision.
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Arrae is now on shelves at over 400+ Sprouts Farmers Market stores nationwide! This is a huge moment for our brand, and one made possible by our incredible community. From our first product launch to now being nationally available in-store at Sprouts, we’re so grateful for your support every step of the way. Find us in the Innovations aisle at a Sprouts near you 💫 #Arrae #Sprouts #RetailLaunch #Wellness
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meet ARRAE CLEAR PROTEIN+ 💧 Designed for modern wellness routines, Clear Protein+ combines 15g of grass-fed protein, collagen, and electrolytes in one sleek, travel-friendly stick pack. This innovative formula supports: 💪 Lean muscle building and recovery 💧 Hydration with essential electrolytes 🍽️ Sustained satiety without the crash 🧊 Convenience - no blender, no bloat With zero added sugar and a refreshing raspberry yuzu flavor, Clear Protein+ is the protein-meets-hydration solution you’ll actually look forward to drinking. It’s clean, effective, and ready when you are! Now available at arrae.com 💫 #ProductLaunch #WellnessInnovation #ProteinPlusHydration #Arrae
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Introducing Clear Protein+ 💧 Our hydrating blend of protein, collagen, & electrolytes - all in one chic stick pack. Launching June 12th, Clear Protein+ was was designed to support strength, recovery, and hydration in one effortless step. Each travel-friendly stick pack includes: ⭐️ 15g grass-fed whey protein + collagen peptides for muscle recovery and beauty benefits ⭐️ A targeted blend of electrolytes (sodium, potassium, magnesium) to hydrate and enhance nutrient absorption ⭐️ A quick-dissolve formula that delivers a refreshing Raspberry Yuzu flavor with zero added sugar Join the waitlist today! 👇 https://lnkd.in/g-b6W6fF
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