Braze

We’re thrilled to announce that we’ve been recognized as an @AWS_Partners Industry Partner of the Year – Travel and Hospitality – Global Technology! Each year, AWS recognizes partners that play key roles in driving innovation and building solutions on Amazon Web Services. As the Global Technology winner in the Travel and Hospitality category, Braze helps accelerate the industry’s modernization and innovation journey, from behind-the-scenes operational efficiencies to guest-facing customer experiences. We’re proud to team with AWS Partners to deliver exceptional performance for #AWS customers. Read more: https://lnkd.in/gNJ57grF

📱 SMS/WHATSAPP +90%. 💳 CONTENT CARDS +55%. 📧 EMAIL +32%. If there was a playbook for winning BFCM, this was it: mobile-first, multi-channel and deeply personalized. Top brands didn’t put all their bets on one channel. They showed up everywhere their customers were. 👉 Read the full BFCM recap: https://lnkd.in/eCriFb9c

Our customers have spoken. We're excited to share that we've been named a winner of the TrustRadius 2026 Buyer's Choice Award for the second year in a row! 🥳 This recognition is valuable not only because it’s based directly on customer reviews and sentiment, but it also sets us apart as the top platform choice for customer engagement. We wouldn't be where we are today without all of you! Read more on this recognition: https://lnkd.in/eJhXBuNr

Record 👏 Breaking 👏 Cyber 👏 Monday 👏 Brands broke the mold this year with a record 17 billion messages sent on Cyber Monday, making it the biggest day of the holiday season. The Black Friday/Cyber Monday numbers are here and they're big. This year brands leveraged Braze to send: 📊 59.9 billion messages during the four-day BFCM period 🚀 17 billion messages on Cyber Monday 🔥 16.6 billion messages on Black Friday 📈 102.5 billion messages sent over Cyber Week And we delivered with 100% uptime. When the stakes were highest, brands relied on us to handle this record-breaking volume. Thank you for your trust. Want the full breakdown of what drove this year's record-breaking performance? Dive into the complete trends analysis and discover what top brands did differently this holiday season. 👉 Read the full report: https://lnkd.in/eCriFb9c

The Wendy's Company didn’t play it safe with their loyalty program. And that’s what earned them the Campaign of the Year award at this year’s Torchie Awards. 🏆 Join Lindsey Spillman , Senior CRM Specialist at Wendy’s, and Ishan Sharma, Senior Creative Strategist at Braze, for a candid conversation about building customer loyalty that lasts. You’ll learn more about Wendy’s award winning “Fresh Picks” campaign and the true steps to locking in loyalty without just using discounts. Inspire loyalty that lasts. Register today! https://bit.ly/3XxVFaB

BrazeAI Decisioning StudioTM is now available on Google Cloud Marketplace. 👏 What does this mean? It will provide you with a frictionless way to deploy and integrate BrazeAI Decisioning StudioTM  where you already manage your infrastructure. Start driving 1:1 personalization for every customer interaction and deploy seamlessly within your Google Cloud environment today. https://lnkd.in/e8_e4M3G #AI #MarTech #CEP #CustomerEngagement #GoogleCloud

Black Friday hot take: The best deal today isn't 40% off something you don't need. It's 50% off a certification that actually changes what you can do as a marketer. 🔥 Sign up for a Braze Certification through December 5th with code 'blackfriday'. It's the difference between saying "I use Braze" and proving you know how to drive results with it. Don't sleep on this one. https://lnkd.in/g33QvQ2q

The post-BFCM drop is real and the challenge for marketers remains: how do you maintain momentum after the Black Friday rush? 📈 Our guide shares strategies for sustaining momentum beyond Black Friday and Cyber Monday, including the true impact of loyalty programs. Don't let your high-value customer relationships churn after the holidays. Download our guide on “Sustaining momentum beyond Black Friday Cyber Monday” now: https://lnkd.in/e6rRbTuq

🛍️ This Black Friday, your customers expect you to know them—what they love, what they don't, and what motivates them to purchase. Are you delivering? Move beyond static, one size fits all recommendations. AI decisioning uses reinforcement learning to personalize every touchpoint, driving real conversions when it matters most. See how leading retailers are preparing: https://lnkd.in/eihVKw7f #BlackFriday #AIPersonalization

Happy birthday to our first Braze LATAM office 💜 Last November, we opened our doors in São Paulo, and the year since has been filled with connection, collaboration, and meaningful growth across our teams and with our customers, with our office doubling in size along the way. We’re lucky to be in such a vibrant, dynamic city where the warmth of Brazilian culture blends with the spirit of our global community. Here’s to many more! Thank you to everyone who has made this first year of Braze in Brazil so incredible 🇧🇷 ➡️ Swipe through to catch some of the highlights from our first year in São Paulo 👇 Join the São Paulo team: Senior Software Engineer, Core Messaging: https://lnkd.in/eWCf4Kug Senior Application Security Engineer: https://lnkd.in/eyWeBWRK Technical Account Manager: https://lnkd.in/eDfsFiRS 🌎 Learn more about our São Paulo office and explore all opportunities: https://lnkd.in/em-mjmK4 #BrazeLife #SaoPauloTech #NowHiring #BrazilJobs