Giant Spoon

Lucid Motors put athletes Jalen Brunson and Josh Hart in the driver's seat to interview Timothée Chalamet on all things 'greatness.' 🐐 Hard questions. Fast answers. While going from 0 to 60 in the quickest electric sedan on Earth. Please enjoy: "Hard Launch" ⚡

Another great kick off with Google — this time, for Google Pixel. Last week, #GooglePixel and Giant Spoon pulled up to the National Women's Soccer League (NWSL) Championship with Google Pixel Best Shot — a live portrait gallery where fans trained like pros while trialing the new Pixel 10. Attendees jumped into quick footwork drills with pro coaches to take their best shot ⚽ 🤳 for our photographers and score a championship-worthy portrait made with the help of Gemini Nano Banana. And the action didn’t stop there! We invited fans to “Ask more of your phone” and pose with the ✨official ✨ NWSL Championship trophy, receiving a stunty AI powered portrait of them on the winner's podium.

Performance marketing agency Wpromote has acquired Giant Spoon, forming an over 700-person shop that brings strategy, creative, tech, media and performance marketing under one roof. The combined entity will operate as Wpromote x Giant Spoon. Giant Spoon carved out a reputation for culturally resonant, high-profile work. That includes HBO’s “House of the Dragon” launch, for which the agency wrapped the Empire State Building with a life-size dragon, and Lucid Motors’ recent campaign starring Timothée Chalamet in a short action film. Wpromote CEO Andrea Bendzick will lead the new organization, with Giant Spoon co-founders Jonathan Haber, Marc Simons 🥄 and Trevor Guthrie joining the company’s executive leadership team and maintaining their current roles. Ad Age's Brian Bonilla breaks down why the move makes sense and how they are keeping both brands alive: https://lnkd.in/gZHbTatv

📣 Wpromote & Giant Spoon are building a new kind of agency–a full-funnel independent powerhouse. Giant Spoon is thrilled to announce that we’ve been acquired by Wpromote, Ad Age’s Performance Marketing Agency of the Year 2025, to end the false choice between creativity and performance. Because brands should never have to choose between love and money. By combining our creative prowess with Wpromote’s proven ability to drive unparalleled performance, together we can offer what holding companies cannot: work that shapes culture and drives transformative growth as one frictionless experience under one roof. 🔗 More on our partnership, announced today by Brian Bonilla in Ad Age: https://lnkd.in/gZHbTatv

When OLIPOP PBC needed to compete with legacy brands on Costco shelves, they tried something they'd never done before. 🫧 No complex brand narratives. Just clear product communication that told people exactly what to buy and where to get it. 🥤Steven Vigilante and his team borrowed from e-commerce playbooks instead of following beverage industry conventions. And it popped. Their breakthrough campaign reached a massive audience and became a turning point in their journey from 40 SF and LA stores to 65,000+ retail locations. Proving that sometimes best strategy is refusing to follow the one everyone else uses. Find OLIPOP's POV for competing against category giants by subscribing to The Stir ➡️ https://lnkd.in/ekHr7WSu

This week we lost someone who holds a massive place in the story of Giant Spoon. Alan Cohen passed away after an eight-year battle with PSP (Progressive Supranuclear Palsy), a rare neurological disease. I met Alan when I was 24. The day he walked into the office changed the course of my life, as he did for so many who crossed paths with him. Alan’s vision was crystal clear, his conviction unwavering, and the power of his will unmatched. But what made him extraordinary wasn’t just his brilliance, it was the way he saw people. He could instantly spot potential and talent, and then bring you along for the ride. He would push you, expect greatness from you, empower you, and fight for you. He was demanding but intensely loyal. His trust professionally and his friendship personally were one and the same, given wholeheartedly and without conditions. Through Alan, I met some of my most trusted collaborators and lifelong friends. He connected people from advertising, retail, music, and every creative corner he explored. At work, I watched him walk into countless boardrooms, look at a 200-page presentation on the wall, and instantly reimagine it from scratch, sharpie in hand, pulling threads together into a single, powerful story. The stories he told for agencies and brands changed the course of businesses and helped redefine how we all think about advertising and brand building: ruthlessly innovative and culture obsessed. Alan was one of the founding forces behind Giant Spoon. We couldn’t have started without his name, reputation, and vision. His charisma opened doors, his ideas shaped our DNA, and his fingerprints are still all over the way we think about marketing today. It doesn’t feel right to dwell on what the disease took from him but to celebrate what he gave, an immensity of impact and a boundless joy for life. And he wanted to enjoy life in fully. He traveled, saw every concert, stayed in the best hotels, long lunches at the coolest restaurants, shopped for new products, obsessed over design and packaging, and knew every cool neighborhood in great cities from New York to Tokyo, Berlin to LA. After spending time with Alan, the world looked different, more textured, more interesting, more worth noticing. Every object became art to be studied, appreciated, and collected. He called friends constantly, and filled birthdays and holidays with boxes of gifts he had curated from around the world, each item chosen not just because he loved it, but because it made him think of you. There are people who move through the world and change everyone they touch. Alan was that person. It’s impossible to overstate the ripple effect he had on lives and careers. He made you better, and launched you into the world to do great things. I owe Alan an immense debt. He was one of a kind. Rest in peace, my friend. The world is less fun without you. The family requests that donations be made to Cure PSP (https://www.psp.org/donate) in Alan’s memory.

Walmart Delivers… Your Group Woosah 🏃🏼♂️💆♀️ From a Brooklyn fitness gathering to the Long Beach marathon, we went coast to coast with the ultimate recovery hub. With participants laced up and ready to push their limits, we wanted to give them a one-of-a-kind experience to celebrate their journey: a personalized recovery—complete with premium massage tools, custom water bottles, aromatherapy towels, and a variety of ways to hydrate. They also had the opportunity to strike a pose at our 180 degree finisher's photo moment and grab some essential marathon must-haves, all available from Walmart. Find out where the fleet is headed next at Walmart-Delivers.com.

For its latest campaign, we helped Autodesk celebrate #TeamUSA, while spotlighting how makers and athletes alike operate in a world where precision means everything. 🎿 📐 ➡️ Relive the spot here: https://lnkd.in/evv764Q4 & check out some incredible mentions below: 📈 MediaPost Agency Daily: https://lnkd.in/ez3fxrM3 🥁 The Drum's Ad of the Day: https://lnkd.in/eA33mKbg 📝 Ad Age 'campaigns to know about today': https://lnkd.in/ekY8Pf9w ⛷️ Campaign US's The Sports Brief: https://lnkd.in/eSH49DM2