It is amazing what happens when friendly competition and the right incentives come together. At Good To Go, that combination turned into higher sales and stronger employee engagement. Over the past six months, a series of monthly cashier sales contests has delivered steady growth and energized teams across all 19 Good To Go locations. Supported by vendor partners and embraced by store employees, each contest has produced measurable results. Here are the highlights so far: • July and August: Red Bull Challenge increased sales 22% year over year in IL and IN. • September: Ring It Up Rumble featuring Vlasic Pickle Balls and Slim Jim products increased sales 37% month over month. • October: Haunted Hustle featuring 5-hour ENERGY® produced an 8% increase in an already strong category from the prior month. • November: Turkey Take Down featuring FATTY Sticks (Conagra Brands) delivered a 241% month over month increase. • December: Jingle Bell Sell featuring Wonder Snack Cakes (Flowers Foods & Subsidiaries) is off to a strong start. Each contest has been supported with meaningful prizes, including a weekend trip to Chicago and multiple $500 gift cards. Five contests have produced five different winners, demonstrating broad participation and enthusiasm across stores. “Recognition matters. When employees feel excited and supported, customers feel it too. These contests have shown us what happens when teams are given a chance to shine, and partners like Patrick Holder from Red Bull and Abbey Bliss from Universal Sales and Marketing have been incredible collaborators in helping us build that excitement,” said Lynn Wood, Marketing Specialist for Good To Go. Vendor interest continues to grow. Eternal Water, Red Bull, and Pringles are already confirmed partners for 2026, with additional brands exploring opportunities as momentum builds. These contests have become a strategic way to support product movement, enhance customer experience, and elevate team engagement. As these contests evolve, they are shaping more than monthly results. They are shaping the culture the Good To Go team is working to build every day.
About us
Good Oil Company was founded by Don O. Good Sr. in 1941. Based out of Monterey, Indiana, the company was involved mainly in the sale and delivery of petroleum products to farm and home heat customers. Don became a Standard Oil/Amoco jobber and continued to grow the business until his retirement in 1978. When Don retired, his two sons, Don and Dean, assumed operation of the company and in 1980 they relocated the business to its current offices in Winamac. Don and Dean could see the gasoline service station business was changing. Convenience stores were beginning to add gasoline, and gas stations were beginning to sell convenience items. They embraced these changes and entered the convenience store business. They have enjoyed steady growth over the years and now operate many retail locations and supply over 100 dealer locations. These sites are under the BP, Citgo, Marathon and Phillips 66 brands. As Nicole Earp and Wyatt Good, Don and Dean’s children, have become more involved in the business, the company has continued to maintain and grow their original customer base as well as expand their wholesale fuel operations. They pride themselves in community involvement, integrity, and high moral standards. Good Oil Company emphasizes commitment and hopes to provide value to the cities and towns that have allowed us to become part of their communities.
- Website
-
http://www.goodoilcompany.com
External link for Good Oil Company, Inc.
- Industry
- Oil and Gas
- Company size
- 201-500 employees
- Headquarters
- Winamac, Indiana
- Type
- Privately Held
- Founded
- 1941
- Specialties
- Wholesale, Customer Service, Convenience Store, Good Food Deli, Subway, Checkers/Rally's, Food Service, Fountain Drinks, Fuel, Gasoline, Retail, Coffee, Snack Food, Candy, Fuel Rewards, Food, Beverage, and Diesel
Locations
-
Primary
Get directions
1201 N. US Hwy 35
Winamac, Indiana 46996, US
Employees at Good Oil Company, Inc.
Updates
-
As we celebrate Thanksgiving, we are reflecting on the people who make our work meaningful. Our team members who show up with dedication and care. Our partners who support our work and help us grow. And our customers who trust us to serve their communities every day. Wishing you a warm and happy Thanksgiving. #GoodToGo #GoodOilCompany #Graititude #Community #Teamwork
-
-
The Season of Cheer has officially arrived across all 19 Good To Go locations. Our teams have been busy bringing holiday energy into the stores with festive displays, customer favorites, and small touches that brighten the day for everyone who stops in We’re proud of the work happening across the company to make this season feel welcoming and fun for our communities. Thank you to every store employee who helps bring these moments to life. Here’s to a strong and cheerful finish to the year. #GoodToGo #GoodOilCompany #SeasonOfCheer #RetailExcellence #TeamAppreciation #ConvenienceStoreIndustry
-
-
Eighty-four years later, we’re still proving that family businesses can thrive when values lead the way. Good Oil Company began in 1941 with a single truck and a commitment to serve. Under third-generation CEO Nikki Earp, that same spirit drives us as we've expand to 19 Good To Go locations and counting. We remain family owned, community focused, and dedicated to earning trust the same way we always have. The road ahead looks bright, but our foundation will always be what matters most. #GoodToGo #FamilyBusiness #LegacyInMotion #CommunityDriven #TrustIsEarned
-
-
At Good Oil Company, family is more than part of our history; it’s part of our culture. Our Director of Retail and Marketing, Gurwinder Gill, recently ran into his daughter Guneev while visiting one of our Frankfort, Indiana stores. Guneev Gill was assisting the marketing team with content creation, bringing her own creativity and energy to the Good To Go brand. Moments like this remind us that the values that built Good Oil—hard work, integrity, and connection—continue to inspire the next generation of Good To Go. #FamilyBusiness #GoodOilCompany #GoodToGo #CommunityDriven #LeadershipInAction
-
-
We extend our sincere thanks to The H.T. Hackney Co. for hosting our October 2025 Manager’s Meeting. The facility was beautiful, the lunch was excellent, and our hosts couldn’t have been more welcoming. It was a full day of hands-on learning and collaboration, and our team left energized and ready to kick off the Season of Cheer at Good To Go. #GoodToGo #SeasonOfCheer #LeadershipInAction #RetailExcellence #TeamTraining #HTHackney #GoodOilCompany #FuelingSuccess
-
-
✨ Together, we made a difference! ✨ In September, Good To Go customers rounded up their purchases to raise an incredible $7,796 for local causes. 💙 Every penny adds up, and it is proof that when our communities come together, small acts of generosity create a big impact. Thank you to our customers, store teams, and partners who help make this program such a success. We are proud to see the Good To Go family giving back month after month. 🙌 #CommunityStrong #GoodToGo #RoundUpForGood
-
-
Catch our CEO, Nikki Earp, on the latest episode of Convenience Weekly as she shares her journey stepping into the family business, from childhood memories at the station to leading with purpose today. Tune in to hear about the values that fuel Good Oil Co. and what's next for the future. #GoodOilCo #familybusiness #leadershipjourney #womeninbusiness #GoodToGo
How did you get involved in your #familybusiness? “From an early age, my dad knew I was very interested in the business. It’s something that has always been something I wanted to do. I never wanted to be a teacher or a doctor, all that stuff.” Nikki Earp, CFO, Good Oil Company, Inc. #cstores #podcast #ConvenienceWeekly LINK: https://lnkd.in/gJkM4c8A
-
Good Oil Company, Inc. reposted this
How did you get involved in your #familybusiness? “From an early age, my dad knew I was very interested in the business. It’s something that has always been something I wanted to do. I never wanted to be a teacher or a doctor, all that stuff.” Nikki Earp, CFO, Good Oil Company, Inc. #cstores #podcast #ConvenienceWeekly LINK: https://lnkd.in/gJkM4c8A
-
📈 May Round Up Results Are In! We’re proud to report that Good To Go stores raised $9,232.64 in May through our Round Up initiative — all of it going directly to community organizations in the neighborhoods we serve. It’s proof that when we work together, even small contributions add up to big impact. #CommunityImpact #GivingBack #GoodToGoGivesBack #GoodOilCompany #CorporateResponsibility #GoodToGo
-