The first week of December was a busy one for the HG team. 😮💨 We celebrated our branding work at the SOMOS restaurant Grand Opening, attended the The Right Place, Inc. Economic Outlook breakfast, had a blast at the Grand Rapids Chamber year-end party, made some new friends at the Midwest House Summit and had our annual HG Team holiday party, too. Some of our takeaways from these events were: Grand Rapids is well-positioned regionally and nationally with strong employment numbers, as shared at the Right Place Economic Outlook breakfast. Michigan is growing! At Midwest House, Hilary Doe shared that growth in Michigan’s young adult population is the 6th fastest in the nation. Our team really shines when we can all bond and have fun together. Our holiday party last night at Scholar was a blast! It’s weeks like this that remind us how much vision, talent and drive are right here in West Michigan — and how lucky we are to be part of it. 💫 #HighlandGroup #WestMichigan
Highland Group
Advertising Services
Grand Rapids, MI 1,847 followers
Helping people, business and communities imagine bigger and grow faster.
About us
We Are HG Highland Group is a full-service brand and marketing studio. For nearly 20 years, we’ve been helping people, businesses and communities make their mark, and make that mark matter. Companies look to Highland Group in times of major transition or rapid growth. We help them leapfrog to the next level, transform for the next generation and bring new, game-changing ideas to market. We do this through a proven process and expertise in brand strategy, design and digital marketing. We build and nurture enduring partnerships with our clients and may serve as an extended marketing team for their organizations. At Highland Group, you’ll find a dynamic culture and committed team members who practice our core behaviors: be curious, be awesome, be essential. Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Print, How Magazine, Luerzers Archive, ADDYs, Telly Awards and Graphis. Our business has been selected by the State of Michigan as a “50 Companies to Watch Winner” and was awarded “101 Best & Brightest Companies to Work For.” As a Certified B Corporation, we have a mission for supporting people, place and prosperity. Visit us online (wearehg.com) or at home (645 Cherry Street, Grand Rapids). Scotch tasting by appointment only (616.528.8936). #wearehg #makeyourmark
- Website
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http://www.wearehg.com
External link for Highland Group
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Grand Rapids, MI
- Type
- Privately Held
- Founded
- 2001
- Specialties
- advertising, design, brand strategy, marketing, digital strategy, website development, application development, interactive, art direction, creative direction, illustration, copywriting, content writing, and website content
Locations
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Primary
Get directions
645 Cherry St SE
Grand Rapids, MI 49503, US
Employees at Highland Group
Updates
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🛠️ HG x Pro Services — dirty hands, clean new concept. We took Pro Services through a suite of our services this summer including branding (new logo + elevated messaging), website design and development, branded collateral and more! Check out their new website (https://lnkd.in/g9n-HqzP) to see more of our handy work. 😉 View our IG post here: https://lnkd.in/g_zi3ZRh #HighlandGroup #WeAreHG #GRMarketing #ProServices
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December already? Sheesh. 😮💨 Ready or not, the countdown to 2026 has begun and we’re feeling empowered and ready for the new year! … but not before we look back on our growth and accomplishments from 2025. 🥳 #HighlandGroup #TeamHG #GRMarketing
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Teamwork makes the dream work! 🥳 We loved partnering with Charter Capital to make their website aspirations come true. #WeAreHG #GRMarketing
We’re excited to share that Charter Capital has launched our new website! Our refreshed site is designed to make it easier for clients, partners and friends to learn about our services, explore resources and connect with our team. Visit chartercapitalpartners.com to check it out! A huge thank you to the team at Highland Group for their partnership and expertise in bringing this project to life. Check it out here: https://lnkd.in/gsjUe4u5
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Last week our team took a trip down the Rogue River in Rockford for our annual kayaking/canoeing trip! We end capped at Eastern Kille Distillery and enjoyed delicious food and cocktails. This is something we look forward to every year! Check out our Instagram account for a bloopers reel showcasing how smooth we made it down the river... 🤭 View it here: https://lnkd.in/g7v2tr69 #WeAreHG #HGCulture #TeamOuting
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We couldn't be more excited or proud of our fearless, fun-loving leader Jen Crowley! You are so deserving of this acknowledgment honoring your tenacity, creativity and mentorship. GO JEN GO! 🥳 #HGLeadership #LeadersOfHG #ATHENAAwards #GRChamber
𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐅𝐢𝐧𝐚𝐥𝐢𝐬𝐭𝐬 👏✨ We’re thrilled to introduce the incredible leaders selected as finalists for the 𝟑𝟔𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐀𝐓𝐇𝐄𝐍𝐀 𝐀𝐰𝐚𝐫𝐝𝐬 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧. These women embody the spirit of ATHENA through their leadership, service, and dedication to empowering others. The recipients of the ATHENA Leadership Award and the ATHENA Young Professional Leadership Award will be announced live on 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲, 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟖. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰 𝐭𝐨 𝐛𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧: https://lnkd.in/gh4DzUN5
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The concept of using AI in business is changing the game for teams everywhere with hopes to cut back on time consuming tasks. AI can create as many blog posts, emails and social captions as you want, but what it can't do is build your brand voice and communicate authenticity. Leaning entirely on AI could lead to a very stale, robotic persona. Go figure...🤖 That's why your brand story needs to be rock-solid before you bring AI into the mix. But if you're not sure if yours is ready (or if you even have one), it might be time to find out. HG helps growing businesses discover what makes them one-of-a-kind and turn that insight into a messaging framework that powers highly impactful and engaging content — no matter who (or what) is writing it. Want to build a brand that AI can’t dilute? Get in touch 👉 wearehg.com/contact
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Happy work anniversary to our superhero Production Manager, Ashley Erb! Ashley ensures all of HG’s creative projects are squeaky clean when they hit the production line. She will enthusiastically be the first to volunteer when something needs proofing, plus, she’s the best at it. Ashley loves her pug Enzo, her collection of desk knick-knacks and surprising our team with costumes on most holidays. Cheers, Ashley! Thank you for always adding joy to the work we do! 👏
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