Liquid Agency

We want to honor Charles “Chuck” Wilson, the founder of Ernest, who recently passed away at 101. Chuck built Ernest from the ground up, but his impact stretched far beyond the business. He grew up during the Depression, earned a Purple Heart and a Gold Star in World War II, raised a family, served on the board of Cedars-Sinai, and kept showing up to work even after 100 years old. His story reads like a map of determination and service. For nearly two decades, we had the rare opportunity to work with him and help document parts of his story. Few founders remain so engaged for so long, and even fewer allow you to capture a legacy from childhood through war, through entrepreneurship, and into a century of leadership. We’re grateful for the partnership and for the example Chuck set. May Chuck’s memory be a blessing.

Launching a new brand takes reach, impact, and most importantly... a little quirk. The “Witness the Freshness” campaign brought Ernest’s new identity to life across paid, owned, and in-person channels. From social media to client meetings, every touchpoint carried the fresh energy of the brand, and of course, Dudley Du-Not. 👉 The final part in our look at the Ernest brand refresh. Read part 4 of the case study here:  https://lnkd.in/dhXPzc56 #BrandLaunch #CampaignStrategy #BrandMomentum #CreativeLeadership

As first-time sponsors of The Gathering Festival, we couldn’t have asked for a better experience. The Liquid Theater brought some awesome brands together like AG1, Turtlebox, Pursuit, Kicking Horse Coffee, and Petro-Canada. Thank you to our clients Jay Leal, CIO Vantage Bank, and Lynn Pina, CMO Blue Shield Blue Cross Global Solutions, for giving their honest stories about navigating rebrands and driving change. Our Inner Sanctum session, Always in Beta: How Brand Fuels Adaptability & Enterprise Alignment, offered a fresh preview of what’s next for the C-Suite. Big thanks to The Gathering, Ryan Gill, and Mandy Balak for making Liquid part of such an incredible event. We’re already looking forward to next year!

Day 2 at The Gathering Festival in Banff! Liquid Theater has been home to a powerful lineup of speakers sharing how they’re building momentum inside their organizations. It’s been great to connect, learn, and collaborate with so many amazing brands in one space. #TheGathering2025 #LiquidAgency

We are so grateful to share the stage with our partners BCBS Global Solutions and Vantage Bank at The Gathering Festival, and to connect with so many leaders that are shaping what’s next in brand and culture. #brandmomentum #brandstrategy #thegathering #liquidagency

A rebrand only works when employees believe in it. Ernest launched from the inside out by empowering employees with tools like the Social Sharing Hub and introducing Dudley Du-Not. 👉 Part 3 of 4 in our look at the Ernest brand refresh. Read the full case study:  https://lnkd.in/dCSfeUmp #EmployeeExperience #InternalLaunch #BrandMomentum #CreativeLeadership

This week, we’re heading to The Gathering Festival in Banff. Some of the world’s most courageous brands will be together to share how they build culture and momentum. Liquid is proud to sponsor this year’s festival and join the conversation on what drives category leadership today. We’ll be hosting two client sessions on the Liquid stage with BCBS Global Solutions and Vantage Bank, and Dennis Hahn will lead a live Q&A and workshop: ‘Always in Beta: How Brand Fuels Adaptability & Enterprise Alignment.’ We’ll be sharing moments and insights from the event throughout the week. Stay tuned! 🔗 thegatheringfestival.com #brandmomentum #brandstrategy #thegathering #liquidagency

Introducing our new AI-powered content service, designed to deliver creative solutions at speed, scale, and quality. See more here 👉 https://lnkd.in/dvfJkCSQ #ai #aistudio #aistrategy #aiagency

We are trusted by forward-thinking companies to turn momentum into brand performance. See more here 👉 https://lnkd.in/dU6gGwK2 #brandmomentum #brandstrategy

Every detail of the Ernest refresh was intentional. From the simplified name and modernized logo to the expanded color palette and quirky motifs, the new identity system reflects creativity and confidence. 👉 Part 2 of 4 in our look at the Ernest brand refresh. Read the full case study: https://lnkd.in/dNdeaK-V #BrandIdentity #DesignStrategy #BrandMomentum #CreativeLeadership