Madhive

Madhive is heading to CES! 🚀 We'll be on the ground in Vegas talking about the future of local advertising and how Maverick AI is reshaping campaign planning and performance from pitch to payment. Want to connect? Email marketing@madhive.com to get on our schedule.

The Madhive team is thrilled to welcome Jackie Sunderland Bardsley as our new VP of Sales Enablement! 🚀 Jackie joins us to lead our pre-sales enablement, scale training and organize our go-to-market motion for new product launches. She is an industry veteran with extensive experience in the media and adtech sectors including PREMION and Yieldmo. Welcome aboard, Jackie! ✨

Understanding CTV measurement is key to success. We provide three valuable tips for using pixels in your CTV campaigns, helping you improve attribution, enhance optimization, and gain deeper audience insights. Brush up on these strategies here: https://hubs.li/Q03VQDj00

We've partnered with Deep Sync to bring new first-party customer data capabilities to local advertising! 📣 Historically, activating customer data on CTV has been difficult for local businesses. Our integration with Deep Sync cuts the complexity, making first-party data activation simple, fast, and accessible – no enterprise budget required. Here's how local businesses can now activate: ✅ Retarget customers to bring back repeat business ✅ Suppress buyers to ensure budget hits active prospects ✅ Build lookalikes to find new members who are more likely to generate higher revenue per customer ✅ Time-sensitive audiences to deliver significantly higher conversion rates 🔗Read more about our partnership here: https://hubs.li/Q03VGhtS0

That's a wrap on our first Local Next Summit in Boston! 🎉 Thank you to our partners at The Ad Club, our panelists Sonny Kim, Erin Riha, Margot Koehler and Christiana Cacciapuoti, and all the media leaders who joined us. It was fantastic to discuss how to use AI and advanced technology to scale local campaigns efficiently. We're excited to turn these connections into real-world innovation. Cheers to the future of local media and stay tuned for more Local Next Summits! ✨ #LocalNext #Adtech

At Madhive, we're providing advertisers a front-row seat with direct access to 16+ live sports packages, from college hoops to professional football. 🏈🏀⚽️ With 33% of U.S. internet households subscribing to direct-to-consumer sports streaming services, the audience is massive and growing. Ready to dominate the digital playing field? Read the full blog post to learn how Madhive can help you gain the ultimate home-field advantage in live sports advertising! 🔗 https://hubs.li/Q03Ty63w0 #LiveSports #CTVAdvertising #ProgrammaticAdvertising #SportsMarketing #Madhive #Advertising

To stay ahead in local media, insights and data are key. That's why we created Local Lens: Madhive's new quarterly report on trends, platforms, and audience behaviors reshaping local media. Inside, we break down the trends you need to act on:  💡 CTV's rise, budget shifts, and FAST growth for live sports 💡 AI's impact on search and the convergence of retail media & CTV 💡 DOOH, digital audio, and podcasts: how awareness became measurable performance 💡 Gen Z, Gen Alpha, and diverse audiences rewriting the rules of engagement and spending Get the full playbook to inform your Q4 strategy: https://lnkd.in/gCm6mYTa #LocalLens #Adtech #LocalMedia #Programmatic

Every campaign requires local precision 🎯 We recently helped a major hotel and resort chain drive a ~10% lift in average booking value by making their national CTV spend work harder in every target market. The results? Increased reservations, higher website traffic, and a better return on every dollar spent. Read more in our newest case study here: https://hubs.li/Q03TxWfp0 #CTV #LocalAdvertising #Adtech

The future of local media is here, and AI will play a huge role. 🚀 This week we're hosting our first Local Next Summit in Boston, in partnership with The Ad Club! Join us at Grace by Nia on November 19th, where we'll discuss how to use AI and advanced technology to scale local campaigns across CTV, DOOH, and audio for unmatched performance. Don't miss this discussion followed by cocktails and networking! Interested in attending? Message us to request an invite! Local Next is a hub for leaders, innovators, and changemakers who are leading local into the future. Learn more: https://hubs.li/Q03TxCb60 #LocalNext #AIinAdvertising #Adtech

Ready to optimize your revenue engine? ⚙️ Our team is attending Lead-to-Cash Bash this week! We're eager to connect with leaders on the ground to discuss how unifying local media planning, activation, and measurement directly impacts your cash flow. Let's talk strategy!