NIQ for Digital Commerce

Festive cheer meets on-premise power 🍻 🥂 Managed bars saw a 20.5% sales uplift in the week before Christmas—outperforming other hospitality segments. 🍷 Driven by festive gatherings, sports events, and extended weekends, the on-premise sector proved its seasonal strength. 👉 Explore the data and plan your strategy for the next festive wave. https://lnkd.in/eB2wP2rm #SeasonalCommerce #SeasonalSignals #MomentsThatMatter #MomentsWithImpact #MomentsOfTheSeason #Christmas

Global celebrations, local impact: Holidays don’t just spark joy, they spark spending 🌟 From festive treats to cultural traditions, seasonal moments are powerful demand drivers. But their influence on CPG behavior isn’t universal - each region responds differently. 📊 NIQ’s Holiday Shopping Index uncovers how these celebrations shape demand worldwide, giving marketers the visibility to activate the right moments, in the right markets, at the right time. 👉 Dive into the insights: https://lnkd.in/eX7S5YV4 #HolidayShopping #SeasonalCommerce #SeasonalSignals #MomentsThatMatter #MomentsWithImpact #FestiveSeason

🔎 Attribution, Incrementality & Marketing Mix—What’s the Right Model? In this clip, Bhanu Bhardwaj, Group Product Director, Data, Measurement and Offsite Products at Walmart Connect, unpacks the spectrum of measurement models—from fast, scalable ROAS to deep, causal incrementality and cross-channel marketing mix. 🌟 Highlights: ✅ ROAS = speed & scale, but lacks incrementality ✅ Incrementality = causality, often single-channel ✅ Marketing Mix = cross-channel clarity, but complex ✅Goal-driven measurement is key to choosing the right model Bhanu shares how Walmart empowers brands with optionality and guidance—so they can focus on outcomes, not just math. 🎯 “Our job is to help brands choose the right model based on their goals, data, and complexity.” Watch the full video to learn more! Andrew Criezis Lauren Livak Gilbert The Digital Shelf Institute

Cyber 5 Preview: It’s Not Just What They Buy, It’s Why ✅ Cyber 5 is no longer just a shopping event, it’s a state mind. Shoppers aren’t just chasing deals; they’re chasing meaning. ✅ They’re looking to treat themselves, not just gift others. ✅ They’re planning earlier, researching longer, and waiting for the right moment to buy. It’s value with emotion, a mix of emotion and self-care. Brands that will win this year are those that understand the “why” not just the “when”. 📈 Explore NIQ insights to win this season: https://lnkd.in/erHxmZFb #Cyber5 #SeasonalCommerce #SeasonalSignals #MomentsThatMatter #MomentsWithImpact #MomentsOfTheSeason #BlackFriday

We are proud to share how Nestlé partnered with NIQ for Digital Commerce to reclaim their top spot in search rankings in Portugal’s competitive coffee category. Faced with rising competition and incomplete product detail pages (PDPs), Nestlé leveraged our PDP Health Check KPI to identify and fill content gaps—especially missing ingredients. 📈 The results? ✅ PDP completeness jumped from 27% to 76% in just two weeks ✅ Search visibility improved by 10% almost instantly. This collaboration not only boosted performance but also enhanced customer trust and satisfaction. As Gonçalo Figueiredo de Barros from Nestlé shared: “Using the PDP Health Check KPI was a game-changer for us.” 👏 Huge thanks to the Nestlé team for their partnership and commitment to digital excellence! Read the case study to learn more! #NIQforDigitalCommerce #NielsenIQ #NIQ #EcommerceSuccess #DigitalTransformation #DataDrivenGrowth

With eCommerce as the fastest-growing channel in Western Europe, the question isn’t if you should scale: it’s how fast. From clicks to carts, we give you the full picture so you can act faster, sell smarter, and grow stronger. Let’s talk!

🛒 Why PDPs Matter More Than Ever In this clip, Neel Arora, Global Head of E-commerce at Nestlé, shares a powerful reminder: "If you spend a dollar on retail media that drives to an incomplete PDP, it’s a wasted dollar." 💡 Key insights: ✅ PDP quality is a board-level priority at Nestlé ✅ One global “picture of success” is driving alignment across teams ✅ AI and creativity will shape the next phase of content excellence ✅ Beautiful, complete PDPs are essential for conversion Neel explains how Nestlé is rewiring its approach to digital shelf management—ensuring every product page is optimized before media spend begins. 🎯 “We’re obsessed with the digital shelf—and we’re making it spotless.” Watch the full video to know more! Andrew Criezis Lauren Livak Gilbert The Digital Shelf Institute

An inspiring day at Wella Company’s Geneva HQ discussing digital commerce strategy! A great exchange of ideas and a strong reflection of our partnership — and a testament to how the beauty industry keeps setting the pace for what’s next in digital retail. Andrew Criezis shared NielsenIQ’s global vision around omnichannel and the transformative shift we’re entering with agentic commerce and AI. Salim B. deep-dived into the digital shelf, showcasing how brands can win regardless of market maturity or available resources. Fantastic conversations with Iris Yen, Bianca Bolouri, and Hind CHEMSI on Wella’s ambitions to innovate and conquer new territory. Excited for what’s ahead together! Elena Sheynkman #NIQforDigitalCommerce #NielsenIQ #NIQ #Omnichannel #DigitalTransformation #DataDrivenGrowth

📊 Rethinking Measurement in Retail Media In this clip, Bhanu Bhardwaj, Group Product Director, Data, Measurement and Offsite Products at Walmart Connect, breaks down why measurement is a multi-dimensional challenge—and how brands and agencies should approach it. 💡Key insights: ✅ Start with clear goals ✅ Align measurement to the full funnel—from reach to conversion ✅ Use the right methodology, whether geo-based, causal, or synthetic control ✅ Let data guide the strategy, not complicate it Bhanu shares how Walmart is helping brands navigate this complexity—so they can focus on outcomes, not analytics. 🎯 “Measurement should follow your goals. It’s not one-size-fits-all.” Watch the full video to learn more! Andrew Criezis Lauren Livak Gilbert The Digital Shelf Institute

Beauty booms and Gen Z leads the charge. Beauty e-commerce sales soared 2.5× last Black Friday, with Gen Z spending €60.43 on average. Gen-Z isn’t following trends, they’re setting them! 💄 Want to make your beauty strategy count this season? 👉 See what’s shaping the biggest wins: https://lnkd.in/eAesb2Gb #BlackFriday #SeasonalCommerce #SeasonalSignals #MomentsThatMatter #MomentsWithImpact #MomentsOfTheSeason