Pacific Hospitality Group reposted this
🚰 "We're slowly turning that faucet off and we're incentivizing guests to book direct." - Marc Winchell Marc Winchell, CRM at Pacific Hospitality Group, offers the perfect metaphor for OTA strategy: it's not about shutting the faucet off completely — it's about controlling the flow. OTAs are easy to dial up when you need volume, but every booking through third-party channels costs you 15-25% in commissions. The smarter approach? Gradually redirect demand back to your most profitable channel while incentivizing direct bookings. In our latest episode, discover how to balance OTA distribution while building sustainable direct booking relationships that protect margins and capture guest data. 🎧 Listen to learn the faucet strategy for OTA management Full episode: https://lnkd.in/e6cnUNDb #OTAStrategy #DirectBookings #HotelMarketing #HotelMoment #RevenueManagement