PACSUN

📣 PACSUN is officially going GLOBAL! We’ve activated a strategic partnership with Majid Al Futtaim that opens the door to one of the most dynamic, youth-driven markets in the world! We cannot wait to bring our Pacsun Magic to the Middle East!

✨ We’re excited to share a major milestone in PACSUN’s global growth journey. 🌍   This week, we announced a new strategic partnership with Majid Al Futtaim, marking our official entry into the Middle East and further advancing our long-term vision to scale our brand internationally.   This partnership opens the door to one of the world’s most dynamic, youth-driven regions - a market defined by a fast-growing retail landscape, strong affinity for global brands, and a highly engaged digital consumer base. It’s a powerful step forward in expanding Pacsun’s reach and creating deeper connections with the next generation around the world.   We are so grateful to all of the teams and partners who helped bring this expansion to life, and we’re energized for the road ahead. As part of this momentum, our CEO, Brieane Olson will be in Abu Dhabi this week for Pacsun’s first-ever global trackside activation with Formula 1, kicking off experiential retail in the region, and speaking at Milken Institute Middle East.   A special thank you to WWD for covering this exciting milestone. Read the full article here: 🔗 WWD Article: https://lnkd.in/ed47b56C   #Pacsun #MiddleEast #GlobalExpansion #MAFLifestyle #InternationalYouthCulture #F1 #MilkenMI

💫 Giving back is core to how PACSUN shows up for our community - and central to our Pacsun Purpose.  And this time of year, giving back carries extra weight. Our teams have partnered with the Orangewood Foundation to prepare meals for local children to ensure families have support going into the holiday season. We have also joined the LA Galaxy Foundation to serve Thanksgiving dinners and provide new clothing to local families, reinforcing what it looks like when brands invest time, presence and care where it’s needed most. These moments reflect the heart of Pacsun Purpose: standing with youth and community, acting with intention, and creating meaningful impact beyond our four walls. Throughout our activations, we have the same goal - deliver support, dignity, and connection in ways that matter. Proud of our teams and partners for leading with compassion and keeping purpose at the center of the work. We are so grateful for you! 🫶 #Pacsun #PacsunPurpose #CommunityImpact #GivingBack #OrangewoodFoundation #LAGalaxyFoundation #ShapeWhatsNext

🌟 Celebrating Our PACSUN Field Managers of the Month! 🌟   Our Field Managers are key to shaping the Pacsun experience - driving our brand forward while staying connected to the pulse of youth culture. They’re trend-aware, high-energy leaders who bring our mission to life day in and day out. With their innovation, guidance, and unwavering commitment, they help create memorable experiences and empower their teams to shine.   We see you, we appreciate you, and we couldn’t be more grateful.   Congratulations to this outstanding November crew - here’s to continued success and growth!   #Pacsun #ManagersOfTheMonth #LeadershipInAction #YouthCulture

⭐ Earlier this week, we brought our PACSUN Youth Council to HQ for a full day of collaboration, trend dives, brand-building conversations, and real talk about what’s shaping youth culture right now. Throughout the product sessions, creative workshops and spontaneous hallway debates, this group showed up with insight, energy, and a point of view that is going to undoubtedly move the needle. Take a peek at the quick highlight reel from their visit – a fun snapshot of the curiosity, creativity, and cultural fluency they bring to the table. A huge thank you to every Council member and every Pacsun partner who made this first session a success. Together, we’re leading the way with this work and setting a new bar for how brands co-create with youth! 🚀 Lyla Biggs Anais Lee Mirabelle Lee Sienna Lewis SHEA DURAZZO Mark Aoki Teala Dunn #Pacsun #YouthCouncil #YouthCulture #ShapeWhatsNext #FutureOfFashion #CommunityInAction

  Youth culture is shifting faster than ever, and the brands that are winning are the ones eager to listen, adapt, and move with intention.   📊 The new Piper Sandler Taking Stock With Teens report reinforces what we see every day inside our Pacsun community: young people are evolving how they spend, what they value, and which brands earn their trust. It also gives us another data point that validates the Pacsun Youth Report and the signals we’ve been tracking directly from our Gen Z and Gen Alpha consumers. 🛍️   We’re energized by the momentum and grateful for the continued insight this report brings.   The movement in the 2025 rankings speaks for itself:   📈 Pacsun online shopping destination ranking for ‘Males’ turns heads with a steep step-up to #3 from #10 ⬆️ Pacsun online shopping destination ranking surges from #10 to #5 ‼️ Pacsun apparel ranking jumps from #7 to #5   This progress is in no way coincidence. It’s driven by young people who show up, share openly, and push us to think bigger. Their voices shape how we build product, tell stories, and design experiences that reflect where culture is heading next.   We’re committed to listening deeply, building alongside youth, and co-creating in ways that keep us ahead of the curve. Brands that partner with young people don’t just stay relevant - they lead.   At PACSUN, community is everything, and we are so appreciative of everyone contributing to this conversation and raising the bar across the industry.   #Pacsun #YouthCulture #PiperSandler #GenZ #Retail #YouthConsumerTrends

Our Anaheim-based Buying Team is looking for trend-driven visionaries! If you live and breathe youth culture, have a sharp eye for what’s next, and know how to turn insights into product that feels fresh, inspiring, and distinctly PACSUN — we want to hear from you for the following roles... ✨ Buyer – Graphics & Fleece 🌴 Buyer – Swim & Active 👚 Associate Buyer – Women’s Woven & Knit Tops   Ready to define what’s next - or know someone who is? 👉 Apply below or tag them in the comments! https://lnkd.in/gP8UFFre https://lnkd.in/ge32Rtis https://lnkd.in/g3BweBVb   #Pacsun #Buyer #NowHiring #YouthFashion #Trendsetter #StyleInnovation #JoinThePacsunCommunity

🎃👻 Culture, Creativity, and Connection Come to Life at PACSUN HQ! 🌼🕯️   To celebrate this week’s seasonal festivities, our PACSUN team came together for a spirited Halloween costume contest featuring both employees and their adorable pets as well as a beautiful tribute with a Día de los Muertos ofrenda.   Costume contest categories included Best Team, Most Original, Scariest, Cutest Dog, and Scariest Dog – and our associates really brought their A-game! 🐾✨   In honor of Día de los Muertos, we created a shared ofrenda in our courtyard, inviting team members to contribute photos or small tokens representing loved ones they wish to remember. Alongside, we showcased our latest Día de los Muertos–inspired product collaboration - a tribute to artistry, remembrance, and culture that connects fashion to community. 💛 We are so grateful for everyone who participated and helped make this day such a special celebration of culture, creativity and FUN!   #Pacsun #TeamPacsun #Halloween #DiaDeLosMuertos #LifeAtPacsun

📊 Gen Z and Gen Alpha say value comes first. 👉 Explore the full Youth Report by PACSUN to see what’s really driving the next generations' decisions. https://lnkd.in/egrRDHJW From the minds of 6,000 Youth Respondents: 💸 56% look for the best deals 🛠️ 53% prioritize durability 📉 36% search for coupons 🌱 Only 5% make eco-friendliness their top priority While headlines often paint today’s youth as the sustainability generation, their wallets tell a different story. Price and product longevity lead the way —with sustainability trailing behind. 💡Key takeaway for brands? Durability and cost-effectiveness remain table stakes, while eco-values, though important, aren’t yet the deciding factor in most purchases. #Pacsun #YouthReport #GenZ #GenAlpha #ConsumerInsights #FutureOfRetail

📣 Culture decoded. The PACSUN Youth Report has dropped. 📣 🔗 Download the full report here for the latest on this key demographic: https://lnkd.in/g4tk4XKs With data from 6,000 Gen Z + Gen Alpha voices. One reality check on what actually matters: 💭 Mental health > everything (42% call it their #1 priority) 🎶 Music beats fashion + socials as identity’s core 📲 TikTok = the culture feed (60% for fashion discovery, 66% for news) 📸 The creator dream is alive—1 in 5 want it, nearly 1 in 3 Gen Alpha 👖 Style is self-made… but Y2K + iconic throwbacks still run deep This isn’t a trend piece. It’s the blueprint. As our CEO Brieane Olson put it: “The Youth Report is our stewardship - listening, honoring youth voices, and opening access to insights that shape the future.”   Let us know - Which of these insights feels most true in your world right now? #YouthTrends #MarketResearch #CultureFirst