Peek

Peek CEO Ruzwana Bashir joined Caroline Hyde on Bloomberg Television yesterday to discuss Peek’s recent acquisitions and funding, what doubling down on AI means for the experiences industry, and what comes next as we enter a new chapter of growth and innovation. Peek is driving real results with: - 5-20% revenue boost from AI dynamic pricing - Thousands of hours saved with automated refunds, daily insights, and more - Influencer collabs reaching hundreds of thousands of new customers in minutes We’re just getting started.

We’re thrilled to announce Peek has acquired ACME Technologies Inc. and Connect&GO, two ticketing platforms with incredible track records serving the most iconic cultural institutions and attractions. We’ve also raised $70M in funding to supercharge innovation. The best of online meets the best of onsite: we’re bringing together world-class innovation in online booking, ticketing, memberships, donations, point-of-sale, cashless RFID technology, onsite visitor tools, and much more. Our customers include thousands of the most sophisticated operators, such as MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, Looping Group & Museum of Ice Cream. Watch what happens when three innovative companies unite with $70M in rocket fuel 🚀 Read more: http://bit.ly/4i9EVzP

Great session at Arival today talking all things OCTO - Open Connectivity for Tours, Activities and Attractions, featuring Peek’s own Ben Smithart and co-founder Oskar Bruening! As OCTO members, and with Oskar serving on the Board of Directors, we’re honored to help advance OCTO’s mission: making connectivity easier and more efficient for the industry and helping operators connect with more customers seamlessly.

Arival 2025 kicks off today in Washington DC! If you’re attending, be sure to visit us at our booth in the Networking Lounge, or reserve a meeting with our team here: http://bit.ly/42E5p6f

On average, 8% of bookings are cancelled. With Peek Protect, Peek’s integrated booking protection, they don’t have to mean lost revenue: 1. Keep 100% of your revenue when protected bookings cancel 2. Boost guest confidence at checkout 3. Create a new revenue stream with commission from Peek Protect fees More flexibility for your guests. More revenue for you.

Huge Congratulations to Angela Barbato, our VP of Product Management, for being named the “Woman Leader in Travel and Tourism – Corporate Individual” at the #IWTTFAwards by Women In Travel CIC Angela’s leadership is bold, focused and deeply impactful. From shaping our product roadmap to guiding cross-functional teams and building strong relationships with key partners, she has been instrumental in driving innovation and growth at Peek. Join us in celebrating this well-deserved recognition - congrats, Angela! We’re proud and grateful to have you on the team.

Big news: our 2-way integration with Wherewolf is officially live! 📈 Powerful waivers that drive growth, boost reviews and support your marketing. This isn’t just a feature update, it’s a smarter, faster way to turn guest data into bookings, loyalty, and long-term success. From branded waivers to automated follow-ups, it’s built to help operators scale. Waivers just got a whole lot more powerful 🎯 👉 Learn more: https://lnkd.in/eiz3Y2Uz

"I know exactly what’s coming for us for the day, and I can communicate that quickly and easily with my employees - so we are prepped and ready.” That’s how Erik Methot, GM at California Watersports, uses Peek’s AI-powered Daily Pulse feature to save time and keep his team aligned, ready to deliver great experiences on the water. From streamlined daily prep to improved communication, tools like Daily Pulse help activity operators like Erik stay ahead every single day. 🎥 Watch Erik’s full story below

You drive thousands of guests to your site every day. But do you know which clicks turn into bookings? With Peek’s Google Tag Manager integration, you can track, measure, and optimize your marketing efforts without writing a single line of code. ✅ Track the full customer journey - from first click to confirmed booking ✅ Identify where guests drop off in the checkout flow ✅ Manage all your tags and pixels - no developer needed ✅ Connect to all your marketing & CRM tools in just a few clicks Whether you're running paid ads or testing new strategies, GTM makes it easier to measure ROI and optimize performance across all your campaigns. 📈 Track smarter. Launch faster. Convert better.

Last week, Airbnb made waves by reimagining its popular Experiences platform in 650 cities across the globe. We're thrilled to announce that experience operators utilizing Peek Pro can now seamlessly manage their Airbnb listings with real-time synchronization of availability calendars, pricing updates, instant booking confirmations, and comprehensive inventory management - all through a seamless API connection that streamlines your business operations. We're focused on building the tools operators need to grow and leading the next wave of growth in experiences.