Rapport International

In this episode, Wendy Pease 🌍 sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally. You’ll learn: - How Maryland attracts and accelerates global companies through programs like Global Gateway, Soft Landing Exchange, and its state-run Innovation Lab: the first of its kind in the U.S. - Common pitfalls and fears companies face when going international (IP protection, regulations, readiness, investment hesitations) and the real resources available to overcome them. - Where businesses should start when expanding abroad or entering the U.S. market, and why there’s “no wrong door” when tapping into export councils, government agencies, and trade partners 🎧 Listen to the full episode: https://lnkd.in/egNfnQQf #GlobalExpansion #InternationalBusiness #EconomicDevelopment #SoftLanding #GlobalTrade #ForeignDirectInvestment #MarylandCommerce #GlobalGateway #InnovationLab #ExportStrategy

This Month in Global Growth, Culture & Commerce: • 🇮🇸 Jólabókaflóð: Iceland’s Christmas “Book Flood” shows the power of slowing down, unplugging, and gifting stories that bring people together. • 🧶 How a Merino Wool Brand Mastered Global Expansion: Learn how Minus33 Merino Wool Clothing fixed mistranslations, protected its reputation, and scaled successfully into France, Germany, the Netherlands & Mexico. • 🥇 # 1 Bestseller on Amazon: The Secrets of Global Sales Hit is packed with real-world stories and frameworks for cross-cultural selling, distributor trust, and preventing costly translation errors. • 🌍 Medical Device CEO Insights: Alain Tranchemontagne shares a proven playbook for entering new markets, building global teams, and running a 90-day turnaround. • 🤳 “6–7” Explained: This Gen Z phrase means everything…and nothing. #Localization #GlobalMarketing #AmazonSeller #Exporting #MedicalDevice #CPG #Ecommerce #GlobalSales

Minus33 Merino Wool Clothing wanted to expand globally, but Amazon’s auto-translations were holding them back. So they switched to human, culturally tuned translation…and unlocked confident launches in France, Germany, the Netherlands, and Mexico. Authenticity scales. Machine translation alone doesn’t. Proud to partner with brands who care about getting it right. Special thanks to Lawson Glidden for the collaboration and trust throughout this partnership. Check out the full story: https://lnkd.in/eXW8xCnk #EcommerceGrowth #AmazonSellers #GlobalExpansion #Localization #Translation

In this episode of The Global Marketing Show, Wendy Pease 🌍 sits down with Alain Tranchemontagne, CEO of Alleviate Inc., whose 30+ years in medical devices spans start-ups to Fortune 50 organizations. Learn how to: - Build global demand the right way: Identify and activate credible KOLs, hire a local “anchor” leader, measure activity early, and make fast keep/replace decisions while respecting culture and language on the ground. - Run a 90-day turnaround playbook: Weeks 0–12 = listen widely (patients, clinicians, data), co-create objectives with the team, then double down on what works using “data density” (lots of signals to see real patterns). - Go international without missteps: Sequence markets, map regulations and evidence needs, prioritize IP/trademarks, and treat translation as a regulated, technical task for pros—because “good enough” localization will bite you. 🎧 Listen to the full episode: https://lnkd.in/eHfGQ-qs #GlobalSales #InternationalGrowth #GlobalExpansion #MedicalDevices #MedTech #LifeSciences

“67”: A Gen Z phrase that’s left most of us scratching our heads. Now it’s officially Dictionary.com’s Word of the Year. So what does it actually mean? "Some say it means 'so-so,' or 'maybe this, maybe that,' especially when paired with its signature hand gesture where both palms face up and move alternately up and down. Some youngsters, sensing an opportunity to reliably frustrate their elders, will use it to stand in for a reply to just about any question. (“Hello, darling child, how was school today?” “67!”) A perfectly timed 67 signals that you’re part of an in-group, and if you’re already using its emerging spinoffs six-sendy and 41, you might be even cooler. Perhaps the most defining feature of 67 is that it’s impossible to define. It’s meaningless, ubiquitous, and nonsensical. In other words, it has all the hallmarks of brainrot. It’s the logical endpoint of being perpetually online, scrolling endlessly, consuming content fed to users by algorithms trained by other algorithms. And what are we left with in the wake of this relentless sensory overload? 67. Still, it remains meaningful to the people who use it because of the connection it fosters. 67 shows the speed at which a new word can rocket around the world as a rising generation enters the global conversation.” https://lnkd.in/gv9xHfav #WordOfTheYear #Culture #GenZ #Localization

Thank you for your support. And Michelle Fox thank you for all your support in the launch!!

We did it, thanks to YOU! The Secrets of Global Sales is now officially an Amazon #1 Bestseller. We made it in not just in one, but in THREE categories: Global Marketing, Exports & Imports, and Globalization. A huge thank you to everyone who purchased, shared, and supported the launch 🙏 And an even bigger congratulations to the authors, Wendy Pease 🌍 Pease and Hannah Feldman Pentz, whose insight, dedication, and passion brought this book to life. Their work captures what we live and breathe at Rapport International - that understanding language and culture is the key to building genuine connections and driving lasting global growth. If you haven’t grabbed your copy yet, find it on Amazon here: https://a.co/d/3jnUOhW #GlobalSales #AmazonBestseller #GlobalMarketing #ExportSuccess #Localization #Translation

🎉 The Secrets of Global Sales is finally here and it’s a wake-up call for businesses stuck in domestic mode. Today only, you can grab the book on Amazon for just $5. Every purchase today helps us reach Amazon Bestseller status. Thank you for your support! Get the book on Amazon today! 👉 https://lnkd.in/e3Kdiiif 👏 Hats off to Wendy Pease 🌍 and Hannah Feldman Pentz for their incredible work. And, a huge thank you to those who contributed or included exclusive special offers: Omer Menashe, Aytul Ercil, Brittany Kingdon, Stephanie Hendricks, John Charles Jove, Michelle Safrit, Adam Bittlingmayer, Carole Copeland Thomas, Nick Canfield, Zach Selch, Randi Roger, MS, Andrew Jason, Liz Fendt, Walter Brooks Jr, Viveka von Rosen), Babs Ryan, Dani Weinstein, MBA, Ed Marsh 🇺🇸,  Patrick Nunes, Shivam Malhotra, Marko Issever, Biven Huang, Jon Kirkegaard, Joe Burks, Jayme Untiedt, Rini McNulty, Joe Burks, Thomas Cook, Trena Blair, Luis I. Cortes, Wendy Lieber, David Reske, Justin Seibert, Kerri Garbis, Zach Selch, Kyle Hegarty, Stephen Murtagh, MBA, Bill Kenney #SalesStrategy #globalmarketing  #globalgrowth #culture #translation