San Francisco Travel Association

Closing out the year with our final sales mission, this time right here in California. A spectacular night in Los Angeles. We were proud to host our SoCal Client Appreciation Event on the 69th floor of the InterContinental Downtown Los Angeles Hotel, with a perfectly timed sunset setting the tone as we reconnected with our incredible partners. Thank you for joining us for an evening of networking, industry updates, partner engagement, raffles, and those unbeatable LA skyline views. Together, we continue to inspire more travelers to experience San Francisco. And while our LA clients already believe in California, it’s time to show them why they should believe in San Francisco, too.

We had an incredible time at our Chicago holiday dinner, made even more meaningful by Michael Singletary joining us. Chicago knows him as a legendary linebacker from the 1985 Super Bowl-winning Chicago Bears. SF knows him as a former San Francisco 49ers head coach. Having someone who’s earned the trust of both cities in the room helped us bridge that connection and show our Chicago partners exactly why we believe in San Francisco and why they can believe in it, too. Huge thank you to Mike for spending the evening with our clients. #BelieveInSF #MeetInSF

Last month, SF Travel wrapped one of our strongest IBTM Worlds yet. Over three packed days in Barcelona, our team held more than 60 appointments with meeting planners from around the world. We were proud to represent San Francisco alongside our partners and share why we believe in SF and why, once people experience it themselves, they will too. Thank you to United Airlines, The Westin St. Francis in San Francisco, California Academy of Sciences, URBAN MICE, and SIMCO Restaurants for joining us. IBTM Americas

Our Heart of the City series was recognized with a Silver Adrian Award from HSMAI, as well as Best of Category recognition. In showcasing nine different neighborhoods and the people, businesses, institutions, and communities that make them distinct, vibrant, and welcoming, we’ve let our fantastic city speak for itself and encourage viewers to believe in San Francisco. A sincere thank you to LvL Films for helping us bring these stories forward and for capturing the spirit of San Francisco with care and intention. Explore #HeartoftheCity: https://bit.ly/3z5jOws

A huge thank you to everyone who celebrated the holidays with us at the beautiful Above the Rim at Chase Center. What an amazing San Francisco venue! The day was packed with magical moments: live ice sculptures, the Eclecta Strings trio, droids sketching portraits, and a decadent hot chocolate bar. From festive surprises to interactive fun, it was a perfect showcase of the joy—and a little wonder—SF events can bring! 💙 We hope you enjoyed our special surprises, lunch, and the exclusive goodies from our amazing partners. Happy holidays from San Francisco Travel! Giants Enterprises, Golden State Warriors, Hilton San Francisco Union Square, The Westin St. Francis in San Francisco, Marriott Marquis San Francisco, Fairmont San Francisco, Grand Hyatt San Francisco, JW Marriott San Francisco Union Square, The Clancy, Autograph Collection, Hotel Zoe Fisherman's Wharf, Holiday Inn San Francisco-Golden Gateway, Four Seasons Hotel San Francisco, Hotel Caza Chase Center Private Events

Curious about hosting your next event in San Francisco? We know seeing is believing, so we will fly you out here to see it for yourself. Take advantage of our Fly Free Promotion and experience firsthand what makes San Francisco the ultimate destination for meetings. We're confident that once you see it, you will believe in San Francisco too. Seriously—#GetTheSFOutHere. Tap the 🔗 to learn more. https://bit.ly/3YG4ZLi

Here at SF Travel, we’re thankful every day for our incredible team, our city, our partners, our agencies, and everyone in between. We’re also thankful for our San Francisco swag! We look like we’re ready to march in a parade (and maybe we are?). Wishing everyone in San Francisco and beyond a happy Thanksgiving! 📸 Images by Misti Layne

Please join us in congratulating Tyler Cohn, our Employee of the Year! If you’ve ever read an email newsletter from SF Travel, received a shipment of visitor maps, or explored the incredible content on our official website—including the award-winning “Heart of the City” series—you’ve seen Tyler’s contributions firsthand. Over the past 10 years, Tyler has become an essential part of how we operate. Our marketing team and organization as a whole would not be successful without his dedication. This recognition is deeply deserved, and we’re so proud to celebrate him.

Thank you to the Microsoft Ignite team for bringing their event to San Francisco. We loved having you here and are thrilled you’ll be returning in 2026. The first year in the city was a strong start, and the momentum is only building for the year ahead. We can't wait to welcome you back. Microsoft Events Microsoft Moscone Center Chase Center Private Events The St. Regis San Francisco

San Francisco was the stage for Microsoft Ignite this year, and we’re thrilled the event will return in 2026. Microsoft Microsoft Events