Starbridge

New Hire Alert! In the last two weeks, we’ve added EIGHT new hires to the team. All of them focused on making Starbridge the strongest experience for our customers. Today, we’re thrilled to introduce Garrett and Taylor! Garrett Lynch is our newest Account Manager. He's working on ensuring Starbridge customers are set up for maximized ROI from their experience. Taylor Jefferson is a Customer Solutions Architect. She's helping customers rapidly deploy and adopt Starbridge across enterprise public sector sales teams. Check out their introduction video below and don’t hesitate to reach out!

When you’re evaluating a public sector data enrichment platform, your first question should be: Can you walk me through your CRM integration? Even the best data is useless if it can’t be synced with your CRM. Without a robust CRM integration, you end up with a revops nightmare + poorly adopted tool. That’s why at Starbridge, we have over invested in flexible, native Salesforce + Hubspot integrations. Sync Starbridge data directly into Salesforce and or Hubspot at the contact, account, or lead level, so you can see verified contacts, contracts, and real-time buying signals right where you already sell. You choose which fields to sync, and Starbridge keeps them fresh automatically, no CSVs, no manual uploads. Check out a full walk through of what the experience looks like for an AE or BDR below ⬇️

From all of us at team Starbridge, happy Thanksgiving 🥧 ! We have a lot to be grateful for here @ Starbridge. What a joy it is to love your work + the people you work with. To be excited everyday to show up to the office & hang out with the smartest, kindest, customer-obsessed, insanely hilarious team. To work everyday with founders & builders that have dedicated their careers to innovating for public good. To be able to build for B2G companies what you wish that you had back when you were trying to land your first public sector deal. There's no where we'd rather be than at team Starbridge :) (PS we're hiring! check out our careers page below)

New Growth Playbook Alert 📢 It's time to up the quality on your account scoring model. Bad account scoring results in a lack of trust between sellers and leadership. AEs waste hours chasing accounts that are in 5 year locked contracts. Here's how we approach it at Starbridge ➡️ 1. The key to great account scoring starts with creativity. Imagine your ideal customer profile and build a system that reflects it. Don’t skimp on detail - dream big. 2. Once you’ve built your dream ICP scoring rubric, align with your team on how you want to weigh the different data attributes. For example, maybe your team believes that knowing whether an account is vended is a far more important indicator than your current ERP system. 3. Score all of your accounts across your total-addressable-market. Make sure that all the critical data is synced to the account page in a way that is accessible to your sales team. Bonus tip: incentivize sales members with a commission plan that prioritizes your top accounts. Selling to the gov + schools shouldn't be a free-for-all, it’s systematic. Check out the full account scoring playbook below!

How often has a potential buyer told you that you need to go to bid, when in reality there's a sole source limit that your contract value meets? You waste months writing & submitting RFPs when you could be closing deals in a fraction of the time. Starbridge helps you conquer procurement cycles (and avoid RFPs)  with our new Guide to Procurement feature. We provide the most up-to-date, essential data on three crucial sales accelerators: Sole Source Limits: Know the exact monetary threshold you must stay under to avoid a competitive bid process, so you don't stumble over easy wins. Cooperative History: Know which specific cooperative contracts (like Sourcewell or OMNIA Partners) an agency has previously used and prefers, allowing you to use that pre-approved vehicle and skip a new competition. Reseller Partners: Understand which third-party authorized resellers already hold the necessary state or local contracts, immediately identifying your fastest and most compliant go-to-market partner. Having this critical procurement intelligence is the difference between waiting in the long public line for hours or having a Fast-Pass. With Starbridge, you can empower your champion to navigate complex procurement processes and gain a decisive leg-up in every sales process. Check out the demo below!

inquireED converted $200,000 in new pipeline after one quarter with Starbridge. Before partnering with Starbridge, inquireED’s SDR team manually combed through public district websites and board documents. The process was tedious, time-intensive, and produced incomplete results. As inquireED shifted from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs), they needed a system that could surface buying signals, rank districts by readiness, and eliminate guesswork from outbound targeting. Starbridge powers inquireED's account-driven motion by surfacing early indicators like board discussions, contract expirations, and district-led curriculum reviews. So inquireED isn’t reacting to unreliable signals, they’re predicting real opportunities. "Starbridge is like having a research team behind the scenes," said Allie, inquireED's Head of Sales. "It scrubs board docs and district sites to flag the exact signals we actually need to act on, instead of us spending hours hunting through a hundred websites to find them." inquireED has been an absolute joy as a partner. We can't wait to watch them continue changing the face of K-6 learning in America and it's an honor to help make it happen. To learn more about our partnership with inquireED, read the full testimonial on our website. We'll link to it in the comments.

Introducing B2G News in 59 seconds! B2B gets all the spotlight. Meanwhile building for the public sector is 10x harder. We’re spotlighting the critical news for public sector sellers. And we’re doing it in under a minute so you can go back to closing deals. In this week’s top news… 1. Rock Valley College Buys SpongeBob Musical Rights 🧽 Rock Valley College is now the proud owner of SpongeBob musical rights for $21,982. Your move, Broadway. 2. Kaizen Labs Raises $21M Series A to Modernize Parks & Rec 🏞️ A well-deserved raise for a team modernizing outdated civic tech and building digital-first experiences across local government (and yes, they’re a Starbridge customer!). 3. City of Boston Welcomes New CIO, David Elges 💻 His top priority: better digital engagement tools. Translation: if you sell to cities, set a reminder to email him. 4. Starbridge Holiday Carnival: Dec 11 @ Chelsea Piers 🥳 Arcade games, laser tag, cocktails. If you’re in NYC, come hang out! Invite in the comments.

Your best B2G and B2E reps win deals because they understand the buyer before the first call. Problem is, you can’t clone that level of dedicated research across 60 reps.   That commitment just doesn’t scale. You can't build a playbook that makes everyone willing to sit through board meetings looking for buying signals.   That's why at Starbridge, we take the high-caliber work your best reps do and put it on autopilot:   - Reading strategic plans? Yup. - Listening to board meetings? Check.  - Reviewing org structures? We got it.  - Understanding funding mechanisms? Absolutely.   Most legacy tools in this space tell you that something happened in your account. We automate the research that tells you what it means and what to do about it.   Every conversation moves deals forward instead of starting from scratch. GovWell recently told us they are booking 2 net new opportunities per week, directly tied to Starbridge automated research.   We can’t clone your best rep. But we can give all of your reps the same competitive advantage your top performer has been building by hand.   DM me if you want to see how this works.

The WRONG way to incorporate AI into your public sector sales motion:  Teaching your sales reps how to be AI engineers. That’s what you get with horizontal tools. So, what’s the RIGHT way? Starbridge’s new metaprompter feature makes AI-powered data enrichment (competitor insights, contact enrichment, meeting mentions) as simple as describing what you need in natural language. Metaprompter builds the prompt for you: → Create a new Bridge (aka GTM playbook). → Write a quick description of your intended action: “Identify local agencies with  new cybersecurity grants” → Instantly generate an AI-optimized prompt and column in your playbook The result is two-fold.  One, you can focus your time on converting pipeline. Two, you have access to in-depth account enrichment that enables you to 10x outbound. AI fluency shouldn’t be a requirement to make a change in the public sector. But being able to action on unique public sector go-to-market data is. With Starbridge, you can have your cake and eat it too.   Check out Antonio’s demo below and DM us for a personal walk-through customized for your needs.