Taboola

Today, we’re excited to announce our partnership with Taboola to offer Performance Enhancer — a new solution that bridges the gap between premium TV exposure and measurable digital outcomes. As Serge Matta, President of Global Ad Sales, LG Ad Solutions, shared:“By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment.” This partnership brings together LG Ad Solutions’ first-party ACR data and deep CTV insights with Taboola’s exclusive premium performance network—combining the unmatched influence of the big screen with the measurability of the open web. Reach out for more information!

The Media Copilot dives deeper into the massive changes happening with journalism, AI, and the open web, and how DeeperDive is playing a key role is shaping the future: https://bit.ly/3MimBJ2 Adam Singolda breaks down why AI is rewriting the rules of audience discovery and monetization, as well as why technology like DeeperDive is powering AI transformation at some of the world's largest publishers.

📣 Publishers, your content deserves the spotlight. GenAI engines are siphoning traffic, scraping content, and giving little in return. DeeperDive brings conversational AI to your site, powered by real-time signals from trusted publishers. Taboola puts publishers at the center of the AI revolution, not behind it. https://lnkd.in/e-gC5riF #TaboolaDeeperDive #DigitalPublishing #GenAI

Cyber Week 2025: The results are in… and they’re record-breaking. According to Adobe Analytics Implementation and Integration: 🛍️ Black Friday hit $11.8B in U.S. online sales 💻 Cyber Monday climbed to a record-setting $14.3B That momentum carried across the full Cyber Five period, where 48% of all holiday sales happened during the week in comparison to 2024, according to Skimlinks. Swipe to see more Skimlinks insights! Let us know what trends you saw, and if you think these trends were worth the hype. #CyberWeek #BlackFriday #CyberMonday #DigitalMarketing

The year may be ending, but the best marketing strategies start now. We’re looking ahead to 2026, and we want to hear from you. Which area will take center stage in your strategy next year? Vote and see where the industry is headed! #MarketingTrends #OpenWeb #GrowthStrategy

Exciting news: LG Ad Solutions and Taboola have partnered to bring performance from the small screen to the world wide web. LG’s new Performance Enhancer solution, powered by Realize, helps advertisers extend their CTV campaigns beyond the Smart TV into trusted digital environments, driving measurable actions and stronger ROI. Brands can now: 📺 Extend CTV impact 📊 Optimize toward converters 🔄 Attribute site visits + conversions back to TV exposure 📈 Consolidate measurement across screens A huge step toward a more connected and performance-driven media ecosystem. See more about it: https://lnkd.in/dK9zqTWg #PerformanceMarketing #OpenWebCTV Taboola #RealizeForAdvertisers

Big news reported by Axios: A new, global partnership with LG Ad Solutions, bringing the best of awareness that CTV provides, with performance tech that Realize is known for. https://bit.ly/48k5tLu Taboola's first partnership of its type with a TV manufacturer, this is great for LG's very large advertisers that want to reach consumers on LG's screens, and push those campaigns further to drive clicks, purchases, and actions on our large publisher network.

Not sure whether to keep your CTA simple or offer multiple choices? You’re not alone. The answer depends on your funnel, user intent, and ad format. 🎯 We show how single CTAs cut decision fatigue while multiple CTAs boost exploration. And, how Realize Carousel Ads combine both for stronger performance. Don’t miss these actionable insights: https://lnkd.in/e_f9Hvg3 #PerformanceMarketing #ContentStrategy #CarouselAds #MarketingInsights

Luis Jimenez Alonso from INNOCEAN Spain shares the key to performance success: Realize translates into very positive results for those seeking conversions, beyond Search and Social. Thank you, Luis, for your trust. It is a pleasure for Taboola to be your strategic performance marketing partner for your clients. Together, we are taking performance to the next level. #PerformanceMarketing #Innocean #RealizeForAdvertisers

From Valentine’s Day to Black Friday, every holiday has its own engagement window. Realize data maps out exactly when consumers are browsing, clicking, and buying. We’re giving advertisers the edge they need. 🛒 See what the data says before your next campaign takes off. https://lnkd.in/eMWVSp-m #HolidayMarketing #RealizeForAdvertisers #DigitalAdvertising #ConsumerTrends