Tarte Cosmetics

I’ve always wished I could personally show up at every creator’s door to invite them to our #trippinwithtartes… so this year, we made it happen - literally. With the help of Proto Hologram, I’m beaming into influencers’ homes to deliver their trip invitations. This is the first time a beauty brand has ever used hologram technology like this, and it’s one of my favorite examples of what happens when innovation meets storytelling. Influencer trips have become an industry norm, so we pushed ourselves to make them extraordinary again. Instead of sending just a DM or a mailer, we sent… me. A founder-led, hyper-personal moment designed to feel intimate, unexpected, and so tarte. 💜 Huge thank you to David Nussbaum and the Proto team for helping bring this wild idea to life. I can’t wait to see creators’ reaction! The future of connection isn’t coming - it’s already here, and it’s showing up in your living room. ✨

Exciting day at tarte HQ! We rolled up our sleeves for our 7th annual PB&J assembly, making 1,000 sandwiches for City Harvest NYC! With nearly 1.3 million New Yorkers struggling to feed themselves & their families, we’re proud to spread love (& peanut butter!) to help fight hunger in our community. Here’s to 7 years of turning small acts into big impact. 💜

We’re so excited to share that Tarte Cosmetics has been named Best Use of TikTok Shop in this year’s Glossy Fashion & Luxury Awards! 🏆✨ From the very beginning, we’ve seen social media as more than a marketing tool — it’s a way to build lasting connections, foster authenticity & meet our community where they are. This recognition reflects our team’s ongoing commitment to innovation & community-driven storytelling. A huge thank you to Jill Manoff & the Glossy team, our incredible tarte community, & every team member who helps bring our vision to life each day. 💜 Here’s to continuing to innovate, connect & delight — always with heart. 🥂 https://lnkd.in/eGayYq5n

So excited to share our newest creator collaboration: Tarte Cosmetics x Tianna Robillard!💜 Tianna embodies everything we stand for — confidence, kindness, and creativity. Her exclusive bundle features her favorite tarte bestsellers (and trust me, she picked good ones 😉.) I’ve known Tianna for years — since she first joined us on #trippinwithtarte in Bora Bora — so this partnership feels truly full circle. Watching her journey from creator to collaborator has been such a proud moment.✨ Shop Tianna’s bundle now on tarte.com & TTS! Thank you to The Newsette & Alexandra Pastore for the feature!

We’re so excited to share that our limited-edition award winners set featuring shape tape™ concealer & FREE maracuja juicy lip plump won a Shop TODAY Gifts We Love award! 💜   They called it a must-have for “blurring under eyes & lips” & we couldn’t agree more. 💁♀️   Huge thanks to the team at TODAY for the love! Read more here: https://lnkd.in/eicv5-D4

What an unforgettable day at the Black Beauty Roster Creator Summit!   Our President, Candace Craig Bulishak, & Head of Global Marketing, Donna Kirkland, joined the incredible Maude Okrah Hunter, BBR, & an amazing community for a day of inspiration, connection & insights.   Donna shared her philosophy on leading with kindness & community on the “Building with Purpose: How Brands Thrive Through Community and Culture” panel.   We loved being a sponsor of this amazing event dedicated to uplifting voices & shaping the future. 💜

Thrilled to announce our new collab with Tianna Robillard! 👯♀️   At tarte, we believe the best beauty moments happen when authenticity meets creativity & this is the perfect example.    Tianna’s effortless, bronzey, “non-makeup makeup” vibe inspired this curated 6-piece set, but it’s her genuine love for tarte (and ours for her) that made it so special.   Collaboration is at the heart of what we do, celebrating individuality while creating something beautiful together. 💜

Spooky season at tarte HQ never disappoints! Innovative tartelettes + an office full of makeup = ✨ Halloween magic ✨   This year’s happy hour had it all: eerie eats, creepy cocktails & of course, a fierce costume competition. 👻🎃🧙♀️   Wishing everyone a boo-tiful Halloween from team tarte! 💜

Honored and so grateful to be nominated for Founder of the Year at this year’s Glossy Fashion & Luxury Awards! When I started tarte out of my 1-bedroom NYC apartment over 25 years ago, I never imagined moments like this. To see how far we’ve come, and how our community continues to grow and innovate, means the world to me. It’s also so special to see Tarte Cosmetics recognized as a finalist for Best Use of TikTok Shop 💜 None of this would be possible without my incredible team, our creator community, and tartelettes around the world who inspire us every single day. Huge congrats to all the other amazing nominees. It’s such an honor to be recognized alongside incredible founders like Kendra Scott and Kimberly Carney, and brands I’ve long admired like H&M, Cole Haan, SET ACTIVE, Away, Ring Concierge, and so many more. Thank you to the amazing team at Glossy for recognizing both me and tarte among such inspiring company. Feeling so grateful! 🫶 #GlossyAwards #tartecosmetics #womeninbusiness