ThirdChannel

Tiffany turned an otherwise quiet Cyber Monday into a highly productive training day. With in-store traffic low and the team busy picking online orders, she gathered four staff members for a deep dive into the fundamentals that shape great customer experiences. She walked the team through visual merchandising standards, how to think about different customer profiles, and how weather grading works — especially important when helping shoppers find jackets built to handle temperatures as low as –30°C. Tiffany broke down the technical details too, explaining how certain fabrics and insulation keep warmth in without adding unnecessary bulk, giving staff the confidence to speak to performance, not just aesthetics. They also reviewed emerging buying trends, including a growing number of young adult male customers gravitating toward women’s styles. Tiffany made sure the team felt comfortable recommending these pieces, reminding them that even cropped silhouettes still carry Canadian-cold ratings and deliver real warmth. While navigating the department, she supported the staff with quick merchandising touch-ups, zipping and buttoning where possible and doing her best to work around crowded racks and challenging hanger designs. She noted that revisiting best practices in January will help the team better balance security needs with visual standards. The visit was a reminder that impact isn’t measured in foot traffic. It’s measured in the knowledge shared, the confidence built, and the small improvements that make a department feel polished and intentional. #RetailExecution #TrainingAndDevelopment #Brand #VisualMerchandising #TeamSupport #ThirdChannel #Outerwear

Tiffany turned an otherwise quiet Cyber Monday into a highly productive training day. With in-store traffic low and the team busy picking online orders, she gathered four staff members for a deep dive into the fundamentals that shape great customer experiences. She walked the team through visual merchandising standards, how to think about different customer profiles, and how weather grading works — especially important when helping shoppers find jackets built to handle temperatures as low as –30°C. Tiffany broke down the technical details too, explaining how certain fabrics and insulation keep warmth in without adding unnecessary bulk, giving staff the confidence to speak to performance, not just aesthetics. They also reviewed emerging buying trends, including a growing number of young adult male customers gravitating toward women’s styles. Tiffany made sure the team felt comfortable recommending these pieces, reminding them that even cropped silhouettes still carry Canadian-cold ratings and deliver real warmth. While navigating the department, she supported the staff with quick merchandising touch-ups, zipping and buttoning where possible and doing her best to work around crowded racks and challenging hanger designs. She noted that revisiting best practices in January will help the team better balance security needs with visual standards. The visit was a reminder that impact isn’t measured in foot traffic. It’s measured in the knowledge shared, the confidence built, and the small improvements that make a department feel polished and intentional. #RetailExecution #TrainingAndDevelopment #Brand #VisualMerchandising #TeamSupport #ThirdChannel #Outerwear

Your brand launches a beautiful new retail program… and three weeks later, the field team says everything looks great. But the numbers don’t. Why? Because half the displays never hit the floor, the other half are squeezed next to competitors, and your perfect planogram got rearranged to make room for a clearance end cap. This is the real gap between strategy and what shoppers actually see. And when 75% of purchase decisions happen in-store, that gap is expensive. Brands that win at retail don’t hope for great execution — they see it. Real-time visibility, consistent standards, and true accountability are what turn merchandising from a cost into ROI. If you’re ready to close the gap, that’s what ThirdChannel does best. #BrandExecution #Merchandiser #RetailStrategy #InStoreSuccess #Retail #RetailVisibility #ROI

The visit kicked off with Tech Rep Alex gathering the footwear associates for a quick huddle. He used the moment to review their current product and technology knowledge, spark conversation, and set the tone for a hands-on, collaborative day. From there, Alex shadowed associates on the floor, jumping in when they needed support during customer interactions. He helped guide shoppers through questions about fit, technology, and how the product compares to other brands they were considering. Customers tried on different styles side-by-side and immediately felt the differences, giving Alex the chance to break down features, pricing, and performance in a clear and approachable way. When the floor quieted, Alex turned his attention to the department itself. He dug into both the men’s and women’s footwear sections, organizing backstock, locating missing styles, filling in displays, and cleaning shelves and tables. Every task doubled as a training moment, reinforcing product knowledge, fit profiles, and how to maintain strong visual standards. By the end of the visit, the department looked refreshed, the associates had sharpened their skills, and customers walked away with a better understanding of what makes the right pair their pair. #RetailExecution #Footwear #TrainingAndDevelopment #CustomerExperience #ProductKnowledge #ThirdChannel

Shoppers turned out in record numbers, driven by sharp deals, smarter planning, and a growing comfort with jumping between online and in-store shopping without missing a beat. According to new reporting from CNBC, the NRF is calling it one of the biggest holiday shopping turnouts ever. And the most interesting part isn’t just scale — it’s behavior. Consumers are moving fluidly across channels, expecting consistency, clarity, and availability wherever they choose to buy. For brands and retailers, that puts real pressure on execution. When millions of shoppers are making quick decisions, the fundamentals become strategic advantages: the right product in the right place, accurate signage, knowledgeable associates, and real-time visibility into what’s actually happening in stores. This year’s results highlight what we see every day at ThirdChannel: the brands that win big are the ones who turn visibility into action long before the crowds arrive. Curious how this year’s record turnout unfolded? The full CNBC article is worth the read: https://cnb.cx/444Q7If #RetailExecution #HolidayShopping #BlackFriday #CyberMonday #RetailTrends #InStoreExperience #RetailOperations #ThirdChannel

Products are moving, partnerships are solid, and your brand story is locked in. Then you walk into a store and find your premium line buried behind competitors, your displays collecting dust, and your brand message lost somewhere between corporate and the sales floor. Sound familiar? You’re not alone. Nearly 80% of retail sales still happen in stores, yet most brands have little visibility into what’s really happening there. The gap between what’s planned and what’s executed isn’t just frustrating—it’s expensive. Leading brands are closing that gap by rethinking retail execution entirely. They’re moving from periodic check-ins to real-time visibility, from generic field support to brand-specific expertise, and from static reports to actionable intelligence. Because success in retail doesn’t just come from great strategy—it comes from flawless execution. Take a look: https://bit.ly/3K7D8ii #RetailExecution #BrandPerformance #RetailVisibility #BrandExecution #Merchandising

As we head into Thanksgiving, the entire ThirdChannel team wishes you a wonderful holiday filled with time to recharge and celebrate with the people who matter most. To everyone in retail—brands, store teams, field reps, merchandisers—this week is both a pause and a sprint. Black Friday is right around the corner, and we know how much effort, coordination, and resilience it takes to make these days successful. Here’s to a smooth, well-executed, and high-impact weekend ahead. We’re grateful for the work this industry puts in every single day, and proud to support you in turning strategy into real moments on the sales floor. Wishing you a great holiday and an even better Black Friday. #Thankful #BlackFriday #YouGotThis #RetailExecution #FieldExecution

Our Rep Tasha moved through the city with Max from the PUMA team, hopping from location to location as Vegas prepared for race week. Their mission was simple in theory but huge in execution: bring the PUMA F1 and Ferrari collabs to life across the city before the weekend rush hit. But installs like these are never as straightforward as they seem. One morning, Tasha arrived at a location only to discover the shoes for the display hadn’t arrived at all. Instead of letting that stall the momentum, she shifted gears. She helped rework the setup, found a workaround, and kept the team moving so the space still captured the excitement of the collection. The next day brought a new twist. F1 pre-events collided with an NFL game and turned the entire city into a gridlocked maze. Deliveries slowed, timelines stretched, and what should have been a normal day became an unexpectedly long one. But there was Tasha, weaving through the chaos, checking in with Max, relaying updates, and staying focused on the finish line. She understood why this mattered — the installs weren’t just displays. They were the first impression fans and shoppers would see during one of the biggest moments of the year. By evening, the city was still buzzing, the day had doubled in length, and yet she kept going. She stayed until every install was complete and every detail matched the vision, supporting the team all the way through. In the end, the displays looked incredible. But the real story was in the flexibility, problem-solving, communication, and sheer teamwork it took to get there. #RetailExecution #BrandRepresentation #EventActivation #F1Vegas #PUMA #Teamwork #ThirdChannel

The NRF is calling it: this Thanksgiving weekend is set to break records, with nearly 187 million shoppers hitting stores and sites. That’s a lot of carts, clicks, and caffeine. That means the margin for error on the sales floor is razor thin. Displays, inventory, staffing, product knowledge — everything needs to be on point. It’s a reminder of how powerful preparation and visibility can be when consumer volume surges. At ThirdChannel, we help brands build that foundation year-round so moments like this feel less like chaos and more like opportunity. Want the full breakdown from NRF? Read the article here: https://bit.ly/4p4GXUz #RetailExecution #HolidayShopping #Merchandising #ThirdChannel

For years, brand and retailer partnerships ran on relationships, intuition, and experience. A store walk and a good gut feeling were often enough to make the right call. But retail has changed. Shopper behavior shifts by the hour, inventory moves in real time, and yet many partnerships still operate in the dark. Brands can’t always see what’s happening on the sales floor, and retailers hesitate to share performance data. The result is a fragmented view of what’s really driving success. True collaboration starts with visibility. When both sides share real-time insights, decisions get faster, execution gets sharper, and trust grows stronger. #RetailStrategy #Data #BrandExecution #Collaboration #Merchandiser