Creativity, connection, and a whole lot of holiday magic… the Cookie Exchange brought 300 home bakers together in Cleveland for an incredible evening. Check out this video to capture the community, the craftsmanship, and the joy of this year’s event, presented by Taste of Home and Kelsey Elizabeth Cakes. #CommunityEvents
TMB (Trusted Media Brands)
Media Production
New York, NY 131,200 followers
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About us
TMB (Trusted Media Brands) is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.
- Website
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http://www.tmbi.com
External link for TMB (Trusted Media Brands)
- Industry
- Media Production
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1922
Locations
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Primary
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485 Lexington Avenue
7th floor
New York, NY 10017, US
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5764 W Jefferson Blvd
Los Angeles, California 90016, US
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1610 N 2nd St
Milwaukee, Wisconsin 53212, US
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DLF Cyber CIty
7th Floor, Infinity Tower C
Gurugram, IN
Employees at TMB (Trusted Media Brands)
Updates
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With hundreds of home bakers coming together for this year’s Taste of Home + Kelsey Elizabeth Cakes Cookie Exchange, we’ve been diving into all the trends showing up in this year’s lineup. From brown butter everything to latte-inspired flavors, heirloom classics, and even savory-sweet surprises like maple bacon and gochujang caramel, the creativity knows no bounds! We even saw creative spins on chocolate chip cookies! It got us thinking… how many different chocolate chip cookie recipes do you think we will see at our 300-person cookie exchange? 🍪 🟦 0–10 🟦 11–25 🟦 26–50 🟦 51+ We’ll share what actually showed up at the event! And don’t forget the milk! 🥛
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At TMB (Trusted Media Brands), we partnered with Epsilon to take our digital strategy to the next level—and the results have been incredible. By leveraging Epsilon’s PubLink technology, we unlocked new opportunities, turning untapped inventory into measurable growth and deeper audience connections. As Stephen Irenski, our VP of Operations and Programmatic Revenue put it: "We saw an immediate performance boost as soon as we launched." 🚀 This is what happens when innovation and collaboration come together. 💡 Read the full story here: https://lnkd.in/g-ef_Wt5 #Innovation #TrustedMediaBrands #Epsilon
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We’re just days away from one of our favorite holiday traditions: The Cookie Exchange, presented by Taste of Home and Kelsey Elizabeth Cakes. On December third, three hundred home bakers will gather at the historic Arcade in Cleveland for an evening of cookie swapping, community, and festive creativity. This year’s celebration is made even sweeter thanks to our event partners (Korbel, Plugrá, and Hallmark Media) each bringing a special touch to the experience, from custom cookie recipes to holiday gifts and a celebratory Korbel toast. We’re looking forward to an unforgettable evening of inspiration, beautiful bakes, and shared holiday spirit! #CommunityEvents
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The Cookie Exchange is getting even sweeter thanks to this year’s incredible partners! As we count down to December 3rd, we’re excited to spotlight those who are helping bring extra holiday magic to our signature event with Kelsey Elizabeth Cakes: 🍾 Korbel Kelsey created a custom rich Brown Sugar Cookie inspired by Korbel just for the event and we’ll be raising a “Korbel Toast to the Holidays” as we celebrate this year’s winners. 🧈 Plugrà European Style Butter Plugrà will feature a custom Chewy Honey Butter Cookie highlighting its slow-churned, 82% butterfat butter, showing how quality butter makes all the difference in holiday baking. 🎄Hallmark Media Hallmark Channel’s custom Hot Cocoa Sugar Cookie will be featured as well, plus they’ll be spreading cozy holiday cheer with mugs filled with hot cocoa. With custom cookie creations, festive giveaways, and a sparkling holiday toast, this year’s Cookie Exchange is shaping up to be our most delicious celebration yet. #HolidayBaking #CommunityEvents
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The ovens are warming up and the holiday magic is starting to rise. ✨🍪✨ We’re just a few weeks away from The Cookie Exchange, a joyful gathering of 300 home bakers at the historic Arcade in Cleveland hosted by Kelsey Elizabeth Cakes and Taste of Home. With a lineup of sweet surprises and new partners joining the fun, this year’s event promises to be even more festive, flavorful, and community-driven. Keep an eye out for our new partners, recipes, and behind-the-scenes moments on December 3rd! #HolidayTraditions #CommunityDriven
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The holidays don’t begin with a date on the calendar. They begin with a sound of a cork popping, a laugh echoing through the kitchen, the soft shuffle of slippers on the floor while something warm bakes in the oven. And because every baker deserves a little magic of their own, we've teamed with Korbel to give one lucky cookie-lover the ultimate holiday gift: A brand-new mixer, courtesy of Korbel and Taste of Home. Because holiday magic isn’t just made, it’s shared. To enter, please find the details here: https://lnkd.in/gfHhphf8
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Smell that? It’s Thanksgiving spirit! The Taste of Home team has been cooking up something special this season and it’s officially live! Our modern Thanksgiving recipes initiative is here to help readers reinvent their holiday spreads, with fresh takes on 11 beloved classics, from plussed-up turkey to inspired spins on sides and desserts. 🦃🥧🍞 If you’re looking to bring a little something extra to your Thanksgiving table this year, Taste of Home has you covered with: - 22 modern twists - 7 brand-new recipes Explore the full collection: https://lnkd.in/giqhXUFV #Thanksgiving #FoodInspiration
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At TMB (Trusted Media Brands), we're old school about our (human made) programming, but we're always looking ahead to changes happening across the media landscape. Jasper helps us tell our story to advertisers in ways we previously couldn't-- with more speed, stronger insights, and a level of customization that sets us apart. It's not just about keeping up—it's about leading the way. 🚀
How does a marketing team arm its ad sales organization to win in a hyper-competitive market? That was the core challenge for TMB (Trusted Media Brands). Their marketing team, which supports ad sales, needed to create deeply tailored, data-backed requests for proposal (RFPs). They needed to respond to RFPs at lightning speed and synthesize massive volumes of data—two objectives that don't always go hand-in-hand. To gain a competitive edge, Michael Boccacino, VP of Marketing for the ad sales team, turned to Jasper. His team built a powerful sales enablement engine that could: ▶️ Synthesize data and research to surface powerful insights. ▶️ Produce SWOT analyses, audience reports, and competitor comparisons in hours instead of days. ▶️ Generate strong first-draft proposals and concept art, giving the sales team a massive head start. As a result, the TMB team increased its RFP responses by 37.5% YoY and reduced prep time from weeks to minutes. Read the full case study for more on how TMB transformed their RFP process and empowered their sales team to win more business: https://lnkd.in/epTGPBBn
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This November, Taste of Home's Bakeable community is taking on a challenge as rich and irresistible as the season itself: Chocolate-Hazelnut Babka Buns, made with Plugrà Premium European Style Butter. Through this partnership, Plugrá butter joins Bakeable’s 26K+ passionate bakers in a shared mission: celebrating the joy of baking through creativity, connection, and expert guidance. The collaboration comes to life through immersive social storytelling, including a 5-day Instagram takeover, Bakeable challenge video, and creator-led recipes from cookbook author Hetal Vasavada (@milkandcardamom), who adds her signature flair to the mix. With every swirl and fold, Plugrá butter and Taste of Home are inspiring bakers to elevate their craft just in time for the holidays. Learn more about this month's challenge: https://lnkd.in/g2ZHidkE.