Viral Nation

Always love seeing our partners speak from the heart. Catherine Winder captured this perfectly: the energy, the creativity, and the pure fun behind building Camp McCarty together. Paul Telner's work with Catherine, Wind Sun Sky Entertainment, and The McCarty Family has been one of those rare partnerships where everyone shows up with curiosity, big ideas, and zero ego. It makes the work better. And honestly… it makes the work fun. Really worth giving Kevin and Stephanie’s Deadline conversation a listen, it says so much about why this collaboration works.

Viral Nation has once again been recognized on the Deloitte Technology Fast 500 list. This recognition reflects the momentum of a company that keeps shaping how brands grow in the social era. Viral Nation partners with the world’s most ambitious brands to engineer social performance through data, technology, and cultural intelligence. Our work turns influence into measurable impact. From beauty and gaming to tech and entertainment, we help global leaders connect with audiences in ways that drive both culture and results. We’re proud to keep setting the standard for what social can achieve when strategy and creativity work in sync. https://lnkd.in/gqiQ2uMG

The numbers we've been using to measure influence are broken. Our EVP of Business Intelligence and Data Strategy, Richelle B., laid it out at ADWEEK: Earned Media Value doesn't tell you what actually moves the needle for your brand. It just tells you what something might have cost. That's why we built Culture Quotient, a framework that measures what matters: awareness, affinity, and advocacy. The signals that predict business outcomes, not vanity metrics

The final day of ADWEEK’s Brandweek wrapped an incredible week of ideas, creativity, and connection! After our Nightcap with Insomnia Cookies on the evening of Day 2, we kicked off Day 3 inspired and ready to close strong. From Alyson Stoner and Mina Park on authentic storytelling to Sharon Price John (Build-A-Bear Workshop) on purpose-driven growth, the conversations all pointed to one truth: creativity and heart will always be the foundation of meaningful marketing. And the week came full circle with Ludacris and Tony Ressler reflecting on their shared mission to give back to Atlanta, using their platforms to invest in the city’s people and future. Our EVP of GTM & Corporate Marketing, Alice de Vries, has your final rundown from the BRANDWEEK floor, closing out an unforgettable few days of insight and inspiration! We’re so thankful to the ADWEEK team and all the brilliant minds who made this week such a standout!

Grounded in insights from tens of thousands of creators across YouTube, TikTok, and Instagram, Viral Nation’s latest data reveals the best avenues for your social ad spend and how to turn creator campaigns into measurable business wins. #ad Made possible by Viral Nation. https://lnkd.in/gydwQMkM

Day 2 at Brandweek kept the momentum going! From the buzz at the ADWEEK Bodega to sessions stacked with standout voices like Brooklyn Peltz Beckham, Jermaine Dupri, and John Solomon (CMO at Therabody), the insights didn’t stop. The message throughout the day was clear: creativity and authenticity still matter most. Innovation keeps evolving, but real connection comes from purpose, heart, and human insight! Our very own Alice de Vries is back with your inside look at the biggest moments shaping the conversation. Stay tuned for more recaps as we continue our week at Brandweek.

For years, we've been measuring social impact with the wrong math. At Brandweek, our EVP of BI and Data Strategy, Richelle B., introduced Culture Quotient, a new measurement framework that finally captures how brands show up in culture, not just how many impressions they generate. This is a fundamental shift in how we quantify social impact and predict business outcomes. The industry needed this. We built it.

What a start to ADWEEK’s Brandweek! From a high-energy drumline kickoff to powerful insights from Bozoma Saint John, R. Ethan Braden of Texas A&M University, and a standout panel featuring Fabiola Torres (Gap), Elizabeth Money (BÉIS Travel), and Anne Montgomery Cambria (SEPHORA): Day 1 delivered. Our EVP of GTM & Corporate Marketing, Alice de Vries, has your inside look at the moments that set the tone for the week. Stay tuned for daily recaps all week long! Follow along as Alice shares the latest insights straight from the BRANDWEEK floor.

Video is shaping the future of marketing. And understanding this at scale requires innovation. We’re so excited to collaborate with Snowflake to transform how brands analyze, measure, and activate video content. Through the Snowflake AI Data Cloud, our proprietary platform, Viral Nation Secure, can now process millions of video posts, turning complex visual data into actionable insights. This partnership empowers brands to see what truly drives culture, from audience sentiment to creative trends, while ensuring safety, precision, and smarter decision-making. Thrilled to be building this future alongside Snowflake and redefining what’s possible in the creator economy! Watch Nicholas Spiro, our Chief Commercial Officer, in conversation with Snowflake’s Ryan C. Green below.

Back from Cannes! And what a week at #MIPCOM2025 and #MIPJR2025! Our Head of Programming, Paul Telner, joined the McCartys on stage to unveil Camp McCarty, a spooky-comedy animated series developed with Wind Sun Sky Entertainment, along with a new unscripted competition show in development. What began as creator-led content is now growing into fully developed IP with long-term potential across platforms! We also announced our strategic partnership with Fremantle to co-develop creator-first formats. Paul joined Fremantle’s SVP Global Unscripted Content Development, Danny Rowlands, for a 2025 trend report on where TV and digital storytelling are headed! The message from MIPCOM 2025 was clear: traditional media is turning to creators who are already building audiences, producing premium content, and shaping IP in real time. With platforms like YouTube at the center of the conversation, the creator economy is becoming a core driver of where entertainment goes next. It’s an exciting time to be part of this shift, where new voices, formats, and ideas are moving the industry forward. We’re proud to be building alongside the people and partners leading that change.