Optimal reposted this
(𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 + 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮) * 𝗠𝗟 𝗠𝗼𝗱𝗲𝗹𝘀 = 𝗩𝗮𝗹𝘂𝗲 𝗕𝗮𝘀𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 Thrilled to share some impressive results from Voyantis, where I am advisory board member. They teamed up with Google and US real estate giant Lennar through their agency Optimal for a killer case study. By applying value-based bidding (basically, figuring out how much a lead is actually worth before you bid), they managed to: 📉 Reduce Customer Acquisition Cost (CAC) by 15% 📈 Grow conversion rate to appointment by a whopping 40% 🚀...and still managed to grow overall volume! This isn't just theory; it's a cold, hard proof of the immediate value you get when you apply smart machine learning to your audience and bidding strategy. If your CAC could use some good grooming: DM me if you want the full scoop. #valuebasedbidding #VBB #LTV #CLV #growthmarketing #ppc