Bennett Marano

If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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Most GTM teams don’t have a lack of tools — they have too many that don’t work together. The result? Data silos, disconnected workflows, and disjointed systems that slow teams down instead of moving them forward. That’s where Go-To-Market Intelligence comes in. Our CRO, James Roth, breaks down how ZoomInfo's Go-To-Market Intelligence Platform brings all these moving parts together — integrating the best data, insights, and signals into one intelligent, actionable system. Learn more here: bit.ly/3PQMoqj #GTMIntelligence

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Think your PRD is enough? Cool! Except if you skipped the MRD, you might be building a solution...without a real problem. 😬 One sets the why. The other sets the how. Mix them up, and your roadmap’s running on vibes, not clarity. Get the full breakdown, templates, and real-world examples 👉 https://lnkd.in/eVNGxHaq! #ProductManagement #MRD #PRD #ProductDevelopment

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GTM teams run on conversations—but those insights live in tools like Gong, separate from your company's knowledge. That changes today. Announcing our new Gong integration, where Tribble can now: ✅ Surface key insights from meetings via conversations in Slack and Teams, so teams stay informed without searching. ✅ Instantly recommend relevant content—based on a customer conversation, Tribble surfaces the best information from tools like Highspot, Box, and Sharepoint. ✅ Answer deal-specific questions in real time—ask, “How should I respond to the customer's objection on that call?”, and Tribble finds winning expertise and supporting material. We started with tools like Highspot, Notion, Confluence, and Sharepoint, and now with Gong, Tribble just got smarter.

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The secret to scaling AI in GTM? Don’t start with automation. When Brian Aoyama, Head of Marketing at MedScout rolled out AI in their sales motion, they kept it manual on purpose. They asked reps to copy/paste transcripts into Claude. Test prompts. Give feedback. Repeat. The result? A 35-page super-prompt that outperformed market tools, and a team that trusted the output because they built it together. Before you automate, prove it works manually. We've created a playbook to guide you through the process. 👇

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"But they said they have the budget and their manager wanted them to get pricing" 🥺 Stop begging your AE to flip your meetings. Use AI Prospector to find more qualified prospects with intent and buying signals. Then automate account research and personalized outreach 😎 What was the biggest favor you've ever asked your AE for?

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How a product marketer uses Outreach to win more deals 👏 Join our Product Marketing Manager Kathryn Hofman on a video tour full of strategies on how to help sellers be more effective in their deals. With her role sitting at the intersection of sales, product, and marketing, she understands the importance of making the sales process more efficient and collaborative. Kathryn talks about: → Driving opportunity management and resource alignment → Custom collaboration for bespoke requests → Empowering sellers with the right content at the right time → The importance of standardized messages with templates and snippets Team work makes the dream work 😉

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Most B2B founders misunderstand RevOps. And it’s costing them more than they think. We’ve worked with dozens of scaling companies and 9 times out of 10, the problem isn’t leads, talent, or tools. It’s a broken revenue system underneath everything. In this carousel, we break down the 4 most common myths we see from founders who are trying to scale with guesswork instead of structure. ✅ This isn’t theory. These are real gaps that are killing pipeline velocity, muddying forecasts, and burning out GTM teams. 🔁 Swipe through to see where your own funnel might be leaking. Let’s rethink your funnel, not patch it. 📩 Book your Free RevOps Audit → https://hubs.la/Q03DRpRv0 #RevOps #Founders #B2BGrowth #SalesOps #HubSpot #CRM #Set2Close #SaaS #GTMStrategy #RevenueOperations #FunnelFix

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𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺. 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝗹. In most B2B orgs today, the real challenge isn’t effort or headcount, it's focus.  • SDRs spend hours chasing leads that aren't in-market  • Personalization often defaults to "Hi {First Name}"  • Sales cycles are longer than ever, while buyer engagement is happening behind closed tabs 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Wasted touches, burned budget, and pipelines that look full… until the quarter closes. 𝗡𝗼𝘄 𝗹𝗲𝘁’𝘀 𝗿𝗲𝗳𝗿𝗮𝗺𝗲 𝗶𝘁: 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗦𝗗𝗥 𝘁𝗲𝗮𝗺 𝗼𝗻𝗹𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀, 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁, 𝘄𝗶𝘁𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁? This is where intent data becomes a revenue lever, not just another tool. According to Demand Gen Report:  • Companies using intent data see 2.5x conversion rates  • Sales cycles shrink by 28%  • 68% of marketers say it’s critical for ABM performance At S2W Media, we help marketing leaders solve this with a full-funnel, intent-driven strategy:  • 𝗜𝗻𝘁𝗲𝗻𝘁 + 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗳𝘂𝘀𝗶𝗼𝗻, pinpoint buyers already researching your solution or evaluating your competitors  • 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗹𝗲𝗮𝗱 𝘀𝗰𝗼𝗿𝗶𝗻𝗴, SDRs focus on verified, high-intent accounts  • 𝗛𝘆𝗽𝗲𝗿-𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵, informed by real behavioral signals, not assumptions The outcome? Predictable pipeline. Faster velocity. Higher ROI. No more guessing games. No more wasted touches. As marketers, we don’t need "more leads."We need better intelligence to drive a meaningful pipeline. If you're ready to align sales & marketing on who to target, when to engage, and what to say, let’s connect. 𝗥𝗲𝗮𝗱 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 - https://lnkd.in/dq3Qbvzt

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The old marketing playbook feels dated. Channels are saturated, expensive, inauthentic... But we're seeing startups scale faster than ever with leaner teams, and no traditional sales. There’s a new GTM playbook. GTM is always evolving. But companies tend to follow generational trends. Pete Flint describes front lines of the new, AI-native, go-to-market strategy: https://lnkd.in/e8Uvyw56

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Still treating account reviews like boring data dumps? That’s a missed opportunity. 📉 With AI-powered insights + real cross-functional collaboration, reviews can become strategic growth drivers — not calendar fillers. Learn how to: ✅ Spot risks early ✅ Uncover upsell opportunities ✅ Strengthen client relationships ✅ Drive retention that sticks Read more: https://bit.ly/3SP29j6 #CustomerSuccess #AccountManagement #Retention

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When we polled the industry, 42% said customer retention rate is the best indicator of long-term success, while 36% pointed to CSAT. But here’s the thing—these two metrics are deeply connected. Happy customers stick around. Strong retention starts with great customer experiences. Which metric matters more in your strategy?

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Less chaos. more clarity. Introducing Spekit’s latest product release 🐙🔥 Today, we’re tackling the biggest blockers to revenue efficiency: deal friction, inconsistent execution, content blind spots, and the guesswork around what actually moves pipeline. Introducing four game-changing innovations, built to keep reps selling and buyers engaged: 🐙 Spekit AI Sidekick: Forget searching. Forget waiting. Reps spend more time trying to get answers than closing deals. Sidekick is their always-on AI assistant that delivers the answers, playbooks, and messaging reps need exactly when and where they need it. 💲 Collaborative Deal Rooms: One shared space for reps and buyers to review tailored content, contracts, and next steps. Fewer follow-ups, faster paths to closed-won. 🎧 Dynamic Playlists: Think: Spotify for content. Playlists let you easily curate, manage, and reuse critical content for onboarding, training, and sales processes. 🔥 Salesforce Revenue Insights: Tie every content share and click directly to pipeline, so you double down on what works and sunset what doesn’t. Why reps & enablement teams can’t get enough: 👉 Instant, no-code setup: Spekit’s lightweight Chrome extension deploys in minutes. Sync content in real-time from existing data sources to start delivering value in days, not months. 👉 Embedded in rep workflows: Answers, content, and coaching surface automatically inside Salesforce, Outlook, Slack, Chrome, or anywhere reps already work, so adoption is natural, not forced. 👉 AI on autopilot: Sidekick understands deal context and proactively recommends the exact slides, case studies, or next steps, eliminating search time and keeping momentum high. 👉 Impact you can see and scale: Revenue Insights tie every content share and click to pipeline, so you can double down on what reps use and sunset what they don’t. With this release, Spekit becomes the connective tissue between reps, buyers, and the business, fueling every conversation with the right insights at the right moment. This is AI built for revenue execution. See how it works 👇 https://lnkd.in/e8mGrUkZ #AI #RevenueInsights #SalesEnablement #FutureofEnablement

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The first step to any RevOps transformation? Understand how your GTM teams actually work, not how you think they do. Watch the full podcast, "How RevOps Teams Drive ARR: From Startups to Scale-Ups," as Cliff Simon shares insights on optimizing go-to-market operations and aligning teams for revenue success. The link is in the first comment. With nearly 20 years of experience, Cliff has successfully led GTM teams across SaaS, Regtech, e-commerce, and more. A leader in the startup space, he leverages his expertise in GTM and RevOps to drive impactful growth. Recognized for his contributions, Cliff was honored with the 2024 HubSpot Modern Sales Leader Award and named a Top 50 CRO to Watch by Pavilion. #SproutsAI #RevOps #GoToMarket #RevenueGrowth #BusinessOptimization #CustomerInsights #DataDriven #ProcessImprovement #SalesStrategy #OperationalExcellence

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The old GTM playbook is broken. You can’t just send more emails, make more cold calls, or blast more content and expect pipeline to grow. Buyers are more selective than ever, and they’re tuning out anything that isn’t relevant, helpful, or timely. So, what are the best GTM teams doing differently? In our new ebook with Influ2, five GTM leaders share how they’ve made the shift from high volume to high impact. Featuring insights from: Ali Z. Syed at ZoomInfo Sara Archer at ChartMogul Christina Bottis at Mural Jennifer Ravalli at Wedgewood Allyson Havener at TrustRadius It’s a masterclass in how to scale smarter, not louder. Check out “Efficiency Over Volume” and see what modern GTM looks like ⤵️

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